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Tatcha - Success Case Study

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  • 20 Pages
  • December 2019
  • Region: Global
  • GlobalData
  • ID: 4991771

"Tatcha - Success Case Study" is part of the author's Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. Tatcha is a beauty firm that breaks through stereotypes with its socially conscious beauty and skincare products.

This case study shows how a small brand can achieve staggering industry success while being true to its essence by enabling its customers to feel beautiful both on the inside and out.

  • Tatcha uses traditional concepts to find solutions to common skin-related issues.
  • Customization for variations in skin types allows consumers to tailor their routine based on specific concerns.
  • Sometimes "less is more" when it comes to focusing on simple, powerful formulations.

Reasons to buy
  • Use the author's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
  • Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
  • Understand the relevant consumer trends and attitudes that drive and support innovation success.
  • Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Table of Contents

  • Introduction
  • What?
  • Why?
  • Take-Outs
  • Appendix



Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Tatcha
  • Drunk Elephant
  • Tata Harper
  • Glossier