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Global Artificial Intelligence in Marketing Market by Offering (Hardware, Services, Software), Technology (Computer Vision, Context-Aware Computing, Machine Learning), Deployment Type, Application, End-User Industry - Forecast 2024-2030

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    Report

  • 192 Pages
  • March 2024
  • Region: Global
  • 360iResearch™
  • ID: 4995109
UP TO OFF until Dec 31st 2024
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The Artificial Intelligence in Marketing Market size was estimated at USD 11.65 billion in 2023, USD 13.84 billion in 2024, and is expected to grow at a CAGR of 18.89% to reach USD 39.13 billion by 2030.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Artificial Intelligence in Marketing Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Artificial Intelligence in Marketing Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Artificial Intelligence in Marketing Market, highlighting leading vendors and their innovative profiles. These include Amazon Web Services Inc, Appier Inc., Baidu, Inc., GumGum, Inc., H2O.ai, Inc., Intel Corporation, International Business Machines Corporation, Iteris, Inc., Meta Platforms, Inc, Micron Technology, Inc., Microsoft Corporation, NVIDIA Corporation, Oracle Corporation, Salesforce, Inc., and Samsung Electronics Co., Ltd.

Market Segmentation & Coverage

This research report categorizes the Artificial Intelligence in Marketing Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Offering
    • Hardware
      • Network
      • Processor
      • Storage
    • Services
      • Deployment & Integration
      • Support & Maintenance
    • Software
  • Technology
    • Computer Vision
    • Context-Aware Computing
    • Machine Learning
      • Deep Learning
      • Reinforcement Learning
      • Semi-Supervised Learning
      • Supervised Learning
      • Unsupervised Learning
    • Natural Language Processing (NLP)
  • Deployment Type
    • On-Cloud
    • On-Premises
  • Application
    • Analytics Platform
    • Content Curation
    • Dynamic Pricing
    • Sales & Marketing Automation
    • Search Advertising
    • Social Media Advertising
    • Virtual Assistant
  • End-User Industry
    • BFSI
    • Consumer Goods
    • Enterprise
    • Media & Advertising
    • Retail
  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

The report offers valuable insights on the following aspects

  1. Market Penetration: It presents comprehensive information on the market provided by key players.
  2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
  3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
  4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
  5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as

  1. What is the market size and forecast of the Artificial Intelligence in Marketing Market?
  2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Artificial Intelligence in Marketing Market?
  3. What are the technology trends and regulatory frameworks in the Artificial Intelligence in Marketing Market?
  4. What is the market share of the leading vendors in the Artificial Intelligence in Marketing Market?
  5. Which modes and strategic moves are suitable for entering the Artificial Intelligence in Marketing Market?

Please note: For this report, the purchase of an Enterprise license allows up to ten worldwide users of an organization access to the report

Please note: This report can be updated on request. Please contact our Customer Experience team using the Ask a Question widget on our website.

With the purchase of this report at the Multi-user License or greater level, you will have access to one hour with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This will need to be used within three months of purchase.

This report also includes a complimentary Excel file with data from the report for purchasers at the Site License or greater level.

Table of Contents

1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Artificial Intelligence in Marketing Market, by Region
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Increasing focus on customer-centric marketing strategies
5.1.1.2. Rising use of digital network and social media for marketing
5.1.1.3. AI benefits in customer acquisition and lead generation
5.1.2. Restraints
5.1.2.1. Lack of AI professionals to manage AI systems
5.1.3. Opportunities
5.1.3.1. Growing adoption of cloud-based applications
5.1.3.2. Increasing scope of AI in marketing analysis
5.1.4. Challenges
5.1.4.1. Slow digitization rate affecting in emerging markets
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework
6. Artificial Intelligence in Marketing Market, by Offering
6.1. Introduction
6.2. Hardware
6.3.1. Network
6.3.2. Processor
6.3.3. Storage
6.3. Services
6.4.1. Deployment & Integration
6.4.2. Support & Maintenance
6.4. Software
7. Artificial Intelligence in Marketing Market, by Technology
7.1. Introduction
7.2. Computer Vision
7.3. Context-Aware Computing
7.4. Machine Learning
7.5.1. Deep Learning
7.5.2. Reinforcement Learning
7.5.3. Semi-Supervised Learning
7.5.4. Supervised Learning
7.5.5. Unsupervised Learning
7.5. Natural Language Processing (NLP)
8. Artificial Intelligence in Marketing Market, by Deployment Type
8.1. Introduction
8.2. On-Cloud
8.3. On-Premises
9. Artificial Intelligence in Marketing Market, by Application
9.1. Introduction
9.2. Analytics Platform
9.3. Content Curation
9.4. Dynamic Pricing
9.5. Sales & Marketing Automation
9.6. Search Advertising
9.7. Social Media Advertising
9.8. Virtual Assistant
10. Artificial Intelligence in Marketing Market, by End-User Industry
10.1. Introduction
10.2. BFSI
10.3. Consumer Goods
10.4. Enterprise
10.5. Media & Advertising
10.6. Retail
11. Americas Artificial Intelligence in Marketing Market
11.1. Introduction
11.2. Argentina
11.3. Brazil
11.4. Canada
11.5. Mexico
11.6. United States
12. Asia-Pacific Artificial Intelligence in Marketing Market
12.1. Introduction
12.2. Australia
12.3. China
12.4. India
12.5. Indonesia
12.6. Japan
12.7. Malaysia
12.8. Philippines
12.9. Singapore
12.10. South Korea
12.11. Taiwan
12.12. Thailand
12.13. Vietnam
13. Europe, Middle East & Africa Artificial Intelligence in Marketing Market
13.1. Introduction
13.2. Denmark
13.3. Egypt
13.4. Finland
13.5. France
13.6. Germany
13.7. Israel
13.8. Italy
13.9. Netherlands
13.10. Nigeria
13.11. Norway
13.12. Poland
13.13. Qatar
13.14. Russia
13.15. Saudi Arabia
13.16. South Africa
13.17. Spain
13.18. Sweden
13.19. Switzerland
13.20. Turkey
13.21. United Arab Emirates
13.22. United Kingdom
14. Competitive Landscape
14.1. FPNV Positioning Matrix
14.2. Market Share Analysis, By Key Player
14.3. Competitive Scenario Analysis, By Key Player
15. Competitive Portfolio
15.1. Key Company Profiles
15.1.1. Amazon Web Services Inc
15.1.2. Appier Inc.
15.1.3. Baidu, Inc.
15.1.4. GumGum, Inc.
15.1.5. H2O.ai, Inc.
15.1.6. Intel Corporation
15.1.7. International Business Machines Corporation
15.1.8. Iteris, Inc.
15.1.9. Meta Platforms, Inc
15.1.10. Micron Technology, Inc.
15.1.11. Microsoft Corporation
15.1.12. NVIDIA Corporation
15.1.13. Oracle Corporation
15.1.14. Salesforce, Inc.
15.1.15. Samsung Electronics Co., Ltd.
15.2. Key Product Portfolio
16. Appendix
16.1. Discussion Guide
16.2. License & Pricing
List of Figures
FIGURE 1. ARTIFICIAL INTELLIGENCE IN MARKETING MARKET RESEARCH PROCESS
FIGURE 2. ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, 2023 VS 2030
FIGURE 3. ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, BY REGION, 2023 VS 2030 (%)
FIGURE 5. ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. ARTIFICIAL INTELLIGENCE IN MARKETING MARKET DYNAMICS
FIGURE 7. ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, BY OFFERING, 2023 VS 2030 (%)
FIGURE 8. ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, BY OFFERING, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 9. ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, BY TECHNOLOGY, 2023 VS 2030 (%)
FIGURE 10. ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, BY TECHNOLOGY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 11. ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, BY DEPLOYMENT TYPE, 2023 VS 2030 (%)
FIGURE 12. ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, BY DEPLOYMENT TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 13. ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
FIGURE 14. ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 15. ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, BY END-USER INDUSTRY, 2023 VS 2030 (%)
FIGURE 16. ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, BY END-USER INDUSTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 17. AMERICAS ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 18. AMERICAS ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 19. UNITED STATES ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 20. UNITED STATES ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 21. ASIA-PACIFIC ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 22. ASIA-PACIFIC ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 23. EUROPE, MIDDLE EAST & AFRICA ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 24. EUROPE, MIDDLE EAST & AFRICA ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 25. ARTIFICIAL INTELLIGENCE IN MARKETING MARKET, FPNV POSITIONING MATRIX, 2023
FIGURE 26. ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SHARE, BY KEY PLAYER, 2023

Companies Mentioned

  • Amazon Web Services Inc
  • Appier Inc.
  • Baidu, Inc.
  • GumGum, Inc.
  • H2O.ai, Inc.
  • Intel Corporation
  • International Business Machines Corporation
  • Iteris, Inc.
  • Meta Platforms, Inc
  • Micron Technology, Inc.
  • Microsoft Corporation
  • NVIDIA Corporation
  • Oracle Corporation
  • Salesforce, Inc.
  • Samsung Electronics Co., Ltd.

Methodology

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