This report describes and explains the artificial intelligence in marketing market and covers 2019-2024, termed the historic period, and 2024-2029, 2034F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.
The global artificial intelligence in marketing market reached a value of nearly $27.82 billion in 2024, having grown at a compound annual growth rate (CAGR) of 25.28% since 2019. The market is expected to grow from $27.82 billion in 2024 to $90.13 billion in 2029 at a rate of 26.50%. The market is then expected to grow at a CAGR of 27.03% from 2029 and reach $298.21 billion in 2034.
Growth in the historic period resulted from the rise in advertisement expenditure, increased internet penetration, expansion of digital content creation and increasing adoption of virtual assistants and chatbots. Factors that negatively affected growth in the historic period was growing data breach threats.
Going forward, increasing usage of artificial intelligence, rising adoption of ai in content creation, increase in data analytics solutions, expansion of the e-commerce, growing urbanization and growing prominence of video content will drive the growth. Factor that could hinder the growth of the artificial intelligence in marketing market in the future include limited availability of skilled personnel and technical expertise.
The global artificial intelligence in marketing market is fairly fragmented, with large number of players operating in the market. The top ten competitors in the market made up to 18.87% of the total market in 2023. Alphabet Inc. (Google) was the largest competitor with a 2.54% share of the market, followed by Meta Platforms Inc. with 2.32%, Amazon.com Inc. with 2.19%, Microsoft Corp. with 2.18%, Adobe Inc. with 1.77%, Salesforce.com Inc. with 1.68%, International Business Machines Corporation with 1.62%, Nvidia corp. with 1.56%, Accenture plc with 1.55% and Oracle Corp. with 1.46%.
North America was the largest region in the artificial intelligence in marketing market, accounting for 33.66% or $9.36 billion of the total in 2024. It was followed by Asia Pacific, Western Europe and then the other regions. Going forward, the fastest-growing regions in the artificial intelligence in marketing market will be Asia Pacific and Africa where growth will be at CAGRs of 31.45% and 28.28% respectively. These will be followed by South America and Western Europe where the markets are expected to grow at CAGRs of 27.60% and 24.55% respectively.
The artificial intelligence in marketing market is segmented by technology into machine learning, context-aware computing, natural language processing (NLP) and computer vision. The machine learning market was the largest segment of the artificial intelligence in marketing market segmented by technology, accounting for 41.19% or $11.46 billion of the total in 2024. Going forward, the computer vision segment is expected to be the fastest growing segment in the artificial intelligence in marketing market segmented by technology, at a CAGR of 31.21% during 2024-2029.
The artificial intelligence in marketing market is segmented by offering into hardware, software and services. The software market was the largest segment of the artificial intelligence in marketing market segmented by offering, accounting for 57.11% or $15.89 billion of the total in 2024. Going forward, the software segment is expected to be the fastest growing segment in the artificial intelligence in marketing market segmented by offering, at a CAGR of 28.14% during 2024-2029.
The artificial intelligence in marketing market is segmented by deployment type into cloud and on-premises. The cloud market was the largest segment of the artificial intelligence in marketing market segmented by deployment type, accounting for 63.71% or $17.72 billion of the total in 2024. Going forward, the cloud segment is expected to be the fastest growing segment in the artificial intelligence in marketing market segmented by deployment type, at a CAGR of 30.69% during 2024-2029.
The artificial intelligence in marketing market is segmented by application into social media advertising, search advertising, dynamic pricing, virtual assistant, content curation, sales and marketing automation, analytics platform and other applications. The social media advertising market was the largest segment of the artificial intelligence in marketing market segmented by application, accounting for 25.67% or $7.14 billion of the total in 2024. Going forward, the social media advertising segment is expected to be the fastest growing segment in the artificial intelligence in marketing market segmented by application, at a CAGR of 28.19% during 2024-2029.
The top opportunities in the artificial intelligence in marketing markets segmented by technology will arise in the machine learning segment, which will gain $24.71 billion of global annual sales by 2029. The top opportunities in the artificial intelligence in marketing markets segmented by offering will arise in the software segment, which will gain $39.02 billion of global annual sales by 2029. The top opportunities in the artificial intelligence in marketing markets segmented by deployment type will arise in the cloud segment, which will gain $49.86 billion of global annual sales by 2029. The top opportunities in the artificial intelligence in marketing markets segmented by application will arise in the social media advertising segment, which will gain $17.58 billion of global annual sales by 2029. The artificial intelligence in marketing market size will gain the most in the USA at $15.35 billion.
Market-trend-based strategies for the artificial intelligence in marketing market include focus on the new AI-powered marketing suite to enhance brand strategies, focus on transforming brand storytelling by integrating artificial intelligence with emotional intelligence, focus on prioritizing automated AI solutions to enhance the efficiency and accuracy of marketing reports, focus on advancing technologies to enhance automation, personalization, and data-driven decision-making and focus on increasing their focus on introducing marketing c0-pilot to gain a competitive edge in the market.
Player-adopted strategies in the artificial intelligence in marketing market include focus on strengthening business capabilities through strategic partnerships, strengthening business capabilities through new product launches, enhancing business operations through new product developments, new developments to develop its business expertise and strategic partnerships to develop its business expertise.
To take advantage of the opportunities, the analyst recommends the artificial intelligence in marketing companies to focus on AI-powered marketing suites, focus on AI-driven emotional intelligence for personalized marketing, focus on AI-powered automated reporting, focus on AI-enhanced marketing automation, focus on AI-powered marketing assistants, focus on computer vision for AI-driven marketing, expand in emerging markets, continue to focus on developed markets, focus on expanding omnichannel distribution, focus on value-based pricing for AI solutions, focus on targeted content marketing, focus on AI-powered Ad optimization and focus on personalization to enhance user engagement.
The global artificial intelligence in marketing market reached a value of nearly $27.82 billion in 2024, having grown at a compound annual growth rate (CAGR) of 25.28% since 2019. The market is expected to grow from $27.82 billion in 2024 to $90.13 billion in 2029 at a rate of 26.50%. The market is then expected to grow at a CAGR of 27.03% from 2029 and reach $298.21 billion in 2034.
Growth in the historic period resulted from the rise in advertisement expenditure, increased internet penetration, expansion of digital content creation and increasing adoption of virtual assistants and chatbots. Factors that negatively affected growth in the historic period was growing data breach threats.
Going forward, increasing usage of artificial intelligence, rising adoption of ai in content creation, increase in data analytics solutions, expansion of the e-commerce, growing urbanization and growing prominence of video content will drive the growth. Factor that could hinder the growth of the artificial intelligence in marketing market in the future include limited availability of skilled personnel and technical expertise.
The global artificial intelligence in marketing market is fairly fragmented, with large number of players operating in the market. The top ten competitors in the market made up to 18.87% of the total market in 2023. Alphabet Inc. (Google) was the largest competitor with a 2.54% share of the market, followed by Meta Platforms Inc. with 2.32%, Amazon.com Inc. with 2.19%, Microsoft Corp. with 2.18%, Adobe Inc. with 1.77%, Salesforce.com Inc. with 1.68%, International Business Machines Corporation with 1.62%, Nvidia corp. with 1.56%, Accenture plc with 1.55% and Oracle Corp. with 1.46%.
North America was the largest region in the artificial intelligence in marketing market, accounting for 33.66% or $9.36 billion of the total in 2024. It was followed by Asia Pacific, Western Europe and then the other regions. Going forward, the fastest-growing regions in the artificial intelligence in marketing market will be Asia Pacific and Africa where growth will be at CAGRs of 31.45% and 28.28% respectively. These will be followed by South America and Western Europe where the markets are expected to grow at CAGRs of 27.60% and 24.55% respectively.
The artificial intelligence in marketing market is segmented by technology into machine learning, context-aware computing, natural language processing (NLP) and computer vision. The machine learning market was the largest segment of the artificial intelligence in marketing market segmented by technology, accounting for 41.19% or $11.46 billion of the total in 2024. Going forward, the computer vision segment is expected to be the fastest growing segment in the artificial intelligence in marketing market segmented by technology, at a CAGR of 31.21% during 2024-2029.
The artificial intelligence in marketing market is segmented by offering into hardware, software and services. The software market was the largest segment of the artificial intelligence in marketing market segmented by offering, accounting for 57.11% or $15.89 billion of the total in 2024. Going forward, the software segment is expected to be the fastest growing segment in the artificial intelligence in marketing market segmented by offering, at a CAGR of 28.14% during 2024-2029.
The artificial intelligence in marketing market is segmented by deployment type into cloud and on-premises. The cloud market was the largest segment of the artificial intelligence in marketing market segmented by deployment type, accounting for 63.71% or $17.72 billion of the total in 2024. Going forward, the cloud segment is expected to be the fastest growing segment in the artificial intelligence in marketing market segmented by deployment type, at a CAGR of 30.69% during 2024-2029.
The artificial intelligence in marketing market is segmented by application into social media advertising, search advertising, dynamic pricing, virtual assistant, content curation, sales and marketing automation, analytics platform and other applications. The social media advertising market was the largest segment of the artificial intelligence in marketing market segmented by application, accounting for 25.67% or $7.14 billion of the total in 2024. Going forward, the social media advertising segment is expected to be the fastest growing segment in the artificial intelligence in marketing market segmented by application, at a CAGR of 28.19% during 2024-2029.
The top opportunities in the artificial intelligence in marketing markets segmented by technology will arise in the machine learning segment, which will gain $24.71 billion of global annual sales by 2029. The top opportunities in the artificial intelligence in marketing markets segmented by offering will arise in the software segment, which will gain $39.02 billion of global annual sales by 2029. The top opportunities in the artificial intelligence in marketing markets segmented by deployment type will arise in the cloud segment, which will gain $49.86 billion of global annual sales by 2029. The top opportunities in the artificial intelligence in marketing markets segmented by application will arise in the social media advertising segment, which will gain $17.58 billion of global annual sales by 2029. The artificial intelligence in marketing market size will gain the most in the USA at $15.35 billion.
Market-trend-based strategies for the artificial intelligence in marketing market include focus on the new AI-powered marketing suite to enhance brand strategies, focus on transforming brand storytelling by integrating artificial intelligence with emotional intelligence, focus on prioritizing automated AI solutions to enhance the efficiency and accuracy of marketing reports, focus on advancing technologies to enhance automation, personalization, and data-driven decision-making and focus on increasing their focus on introducing marketing c0-pilot to gain a competitive edge in the market.
Player-adopted strategies in the artificial intelligence in marketing market include focus on strengthening business capabilities through strategic partnerships, strengthening business capabilities through new product launches, enhancing business operations through new product developments, new developments to develop its business expertise and strategic partnerships to develop its business expertise.
To take advantage of the opportunities, the analyst recommends the artificial intelligence in marketing companies to focus on AI-powered marketing suites, focus on AI-driven emotional intelligence for personalized marketing, focus on AI-powered automated reporting, focus on AI-enhanced marketing automation, focus on AI-powered marketing assistants, focus on computer vision for AI-driven marketing, expand in emerging markets, continue to focus on developed markets, focus on expanding omnichannel distribution, focus on value-based pricing for AI solutions, focus on targeted content marketing, focus on AI-powered Ad optimization and focus on personalization to enhance user engagement.
Major Market Trends
- New AI-Powered Marketing Suite Enhances Brand Strategies
- Revolutionizing Brand Storytelling With AI and Emotional Intelligence
- Automated AI Solutions Deliver Smarter Marketing Reports
- Next-Gen AI Marketing Suite Enhances Customer Experience
- Development of AI-Based Co-Pilot in Marketing Activities
Table of Contents
1 Executive Summary
6 Market Characteristics
7 Major Market Trends
8 Artificial Intelligence in Marketing Market - Macro-Economic Scenario
9 Global Artificial Intelligence in Marketing Growth Analysis and Strategic Analysis Framework
10 Global Artificial Intelligence in Marketing Market Segmentation
11 Artificial Intelligence in Marketing Market, Regional and Country Analysis
12 Asia-Pacific Market
13 Western Europe Market
14 Eastern Europe Market
15 North America Market
16 South America Market
17 Middle East Market
18 Africa Market
19 Competitive Landscape and Company Profiles
20 Other Major and Innovative Companies
23 Key Mergers and Acquisitions
24 Recent Developments in the Artificial Intelligence in Marketing Market
25 Opportunities and Strategies
26 Artificial Intelligence in Marketing Market, Conclusions and Recommendations
27 Appendix
Executive Summary
Artificial Intelligence in Marketing Global Market Opportunities and Strategies to 2034 provides the strategists; marketers and senior management with the critical information they need to assess the global artificial intelligence in marketing market as it emerges from the COVID-19 shut down.Reasons to Purchase:
- Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
- Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market research findings.
- Benchmark performance against key competitors.
- Utilize the relationships between key data sets for superior strategizing.
- Suitable for supporting your internal and external presentations with reliable high-quality data and analysis.
Description
Where is the largest and fastest-growing market for artificial intelligence in marketing? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The artificial intelligence in marketing market global report answers all these questions and many more.The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market’s history and forecasts market growth by geography. It places the market within the context of the wider artificial intelligence in marketing market; and compares it with other markets.
The report covers the following chapters
- Introduction and Market Characteristics - Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by technology, by offering, by deployment type and by application.
- Key Trends - Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
- Macro-Economic Scenario - the report provides an analysis of the interest rates, inflation, geopolitics and covid and recovery on the market.
- Growth Analysis and Strategic Analysis Framework - Analysis on PESTEL, end use industries, market growth rate, global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods, forecast growth contributors and total addressable market (TAM).
- Regional and Country Analysis - Historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison by region and country.
- Market Segmentation - Contains the market values (2019-2024) (2024-2029, 2034F) and analysis for each segment by technology, by offering, by deployment type and by application in the market. Historic (2019-2024) and forecast (2024-2029) and (2029-2034) market values and growth and market share comparison by region market.
- Regional Market Size and Growth- Regional market size (2024), historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape- Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Other Major and Innovative Companies- Details on the company profiles of other major and innovative companies in the market.
- Competitive Benchmarking- Briefs on the financials comparison between major players in the market.
- Competitive Dashboard- Briefs on competitive dashboard of major players.
- Key Mergers and Acquisitions- Information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions, which have shaped the market in recent years.
- Recent Developments- Information on recent developments in the market covered in the report.
- Market Opportunities and Strategies Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
- Conclusions and Recommendations This section includes recommendations for artificial intelligence in marketing providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
- Appendix- This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Markets Covered:
1) by Technology: Machine Learning; Context-Aware Computing; Natural Language Processing (NLP); Computer Vision2) by Offering: Hardware; Software; Services
3) by Deployment Type: Cloud; on-Premises
4) by Application: Social Media Advertising; Search Advertising; Dynamic Pricing; Virtual Assistant; Content Curation; Sales and Marketing Automation; Analytics Platform; Other Applications
Key Companies Profiled: Alphabet Inc. (Google); Meta Platforms Inc.; Amazon.com Inc.; Microsoft Corp.; Adobe Inc.
Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Canada; Brazil; France; Germany; UK; Italy; Spain; Russia
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa.
Time Series: Five years historic and ten years forecast..
Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; artificial intelligence in marketing indicators comparison..
Data Segmentation: Country and regional historic and forecast data; market share of competitors; market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Companies Mentioned
The companies featured in this Artificial Intelligence in Marketing market report include:- Alphabet Inc. (Google)
- Meta Platforms Inc.
- Amazon.com Inc.
- Microsoft Corp.
- Adobe Inc.
- Salesforce.com Inc.
- International Business Machines Corporation
- Nvidia corp.
- Accenture plc
- Oracle Corp.
- Zhipu AI
- Moonshot AI
- Waterbe Marketing
- Inquivix
- Growth Hackers
- iProspect
- Open AI
- Naver Corporation
- Fujitsu Limited
- Deloitte
- Infosys Limited
- LS Digital
- Baijiayun Group Ltd
- Baidu, Inc.
- Megvii (Face++)
- SenseTime
- Tencent
- Huawei
- iFlyTek
- Wipro AI Solutions
- Tata Consultancy Services (TCS)
- SK Telecom
- Samsung Electronics
- Canva
- Gojek
- Traveloka
- Making Science
- WPP plc
- Publicis Groupe S.A
- Havas N.V
- SAP SE
- Aleph Alpha GmbH
- Digital First AI
- HalfPrice
- Profi
- GroupM
- Brand24
- Rossum
- Hootsuite
- Cortexica
- Mindtech
- Golin
- Yandex
- DataMind
- Mississauga's CS Web Solutions
- AgencyAnalytics
- Admetricks
- Shopify
- LocoMobi World
- Fletch AI
- Blender
- Slyce
- Coveo
- Kira Systems
- LexisNexis
- MarketOwl
- Jasper
- Optimizely
- Mondelēz International
- Quad/Graphics, Inc
- GoDaddy
- HubSpot
- Aarki
- Demandbase
- Criteo
- Sprinklr
- Marin Software
- Major Tom inc
- Albert Technologies Ltd
- Advolve AI
- Oxygen Plus AI
- Vianai Systems, Inc.
- GCC Marketing
- Mozn
- Dealtale Ltd
- Marsad
- AppsFlyer Ltd
- GotBot
- Deloitte Africa
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 355 |
| Published | May 2025 |
| Forecast Period | 2024 - 2034 |
| Estimated Market Value ( USD | $ 27.82 Billion |
| Forecasted Market Value ( USD | $ 298.21 Billion |
| Compound Annual Growth Rate | 26.8% |
| Regions Covered | Global |
| No. of Companies Mentioned | 90 |
