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Programmatic Advertising Market Research Report by Device Type (Desktop and Mobile), Media Type, Platform Type, Region (Americas, Asia-Pacific, and Europe, Middle East & Africa) - Global Forecast to 2027 - Cumulative Impact of COVID-19

  • ID: 4995144
  • Report
  • April 2022
  • Region: Global
  • 209 Pages
  • 360iResearch™
UP TO OFF until Dec 31st 2022

FEATURED COMPANIES

  • Adobe marketing cloud
  • AdReady
  • AdRoll
  • Baidu, Inc.
  • Centro, Inc.
  • Choozle
The Global Programmatic Advertising Market size was estimated at USD 3,240.07 million in 2021, USD 3,624.73 million in 2022, and is projected to grow at a Compound Annual Growth Rate (CAGR) of 12.04% to reach USD 6,412.16 million by 2027.



Market Statistics:


The report provides market sizing and forecast across five major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF. It helps organization leaders make better decisions when currency exchange data is readily available. In this report, the years 2019 and 2020 are considered historical years, 2021 as the base year, 2022 as the estimated year, and years from 2023 to 2027 are considered the forecast period.

Market Segmentation & Coverage:


This research report categorizes the Programmatic Advertising to forecast the revenues and analyze the trends in each of the following sub-markets:
  • Based on Device Type, the market was studied across Desktop and Mobile.
  • Based on Media Type, the market was studied across Audio Ads, DOOH, Digital Display, Social Ads, and Video Ads.
  • Based on Platform Type, the market was studied across Automated Guaranteed, Private Marketplace Guaranteed, Real Time Buying, and Unreserved Fixed-rate.
  • Based on Region, the market was studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, and Thailand. Europe, Middle East & Africa is further studied across France, Germany, Italy, Netherlands, Qatar, Russia, Saudi Arabia, South Africa, Spain, United Arab Emirates, and United Kingdom.

Cumulative Impact of COVID-19:


COVID-19 is an incomparable global public health emergency that has affected almost every industry, and the long-term effects are projected to impact the industry growth during the forecast period. Our ongoing research amplifies our research framework to ensure the inclusion of underlying COVID-19 issues and potential paths forward. The report delivers insights on COVID-19 considering the changes in consumer behavior and demand, purchasing patterns, re-routing of the supply chain, dynamics of current market forces, and the significant interventions of governments. The updated study provides insights, analysis, estimations, and forecasts, considering the COVID-19 impact on the market.

Cumulative Impact of 2022 Russia Ukraine Conflict:


We continuously monitor and update reports on political and economic uncertainty due to the Russian invasion of Ukraine. Negative impacts are significantly foreseen globally, especially across Eastern Europe, European Union, Eastern & Central Asia, and the United States. This contention has severely affected lives and livelihoods and represents far-reaching disruptions in trade dynamics. The potential effects of ongoing war and uncertainty in Eastern Europe are expected to have an adverse impact on the world economy, with especially long-term harsh effects on Russia.

This report uncovers the impact of demand & supply, pricing variants, strategic uptake of vendors, and recommendations for Programmatic Advertising market considering the current update on the conflict and its global response.

Competitive Strategic Window:


The Competitive Strategic Window analyses the competitive landscape in terms of markets, applications, and geographies to help the vendor define an alignment or fit between their capabilities and opportunities for future growth prospects. It describes the optimal or favorable fit for the vendors to adopt successive merger and acquisition strategies, geography expansion, research & development, and new product introduction strategies to execute further business expansion and growth during a forecast period.

FPNV Positioning Matrix:


The FPNV Positioning Matrix evaluates and categorizes the vendors in the Programmatic Advertising Market based on Business Strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and Product Satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) that aids businesses in better decision making and understanding the competitive landscape.

Market Share Analysis:


The Market Share Analysis offers the analysis of vendors considering their contribution to the overall market. It provides the idea of its revenue generation into the overall market compared to other vendors in the space. It provides insights into how vendors are performing in terms of revenue generation and customer base compared to others. Knowing market share offers an idea of the size and competitiveness of the vendors for the base year. It reveals the market characteristics in terms of accumulation, fragmentation, dominance, and amalgamation traits.

Competitive Scenario:


The Competitive Scenario provides an outlook analysis of the various business growth strategies adopted by the vendors. The news covered in this section deliver valuable thoughts at the different stage while keeping up-to-date with the business and engage stakeholders in the economic debate. The competitive scenario represents press releases or news of the companies categorized into Merger & Acquisition, Agreement, Collaboration, & Partnership, New Product Launch & Enhancement, Investment & Funding, and Award, Recognition, & Expansion. All the news collected help vendor to understand the gaps in the marketplace and competitor’s strength and weakness thereby, providing insights to enhance product and service.

Company Usability Profiles:


The report profoundly explores the recent significant developments by the leading vendors and innovation profiles in the Global Programmatic Advertising Market, including Adobe marketing cloud, AdReady, AdRoll, Alibaba Group Holdings Ltd., Baidu, Inc., Centro, Inc., Choozle, DoubleClick, Rubicon Project, and Tencent Holdings Ltd..

The report provides insights on the following pointers:


1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyze penetration across mature segments of the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments

The report answers questions such as:


1. What is the market size and forecast of the Global Programmatic Advertising Market?
2. What are the inhibiting factors and impact of COVID-19 shaping the Global Programmatic Advertising Market during the forecast period?
3. Which are the products/segments/applications/areas to invest in over the forecast period in the Global Programmatic Advertising Market?
4. What is the competitive strategic window for opportunities in the Global Programmatic Advertising Market?
5. What are the technology trends and regulatory frameworks in the Global Programmatic Advertising Market?
6. What is the market share of the leading vendors in the Global Programmatic Advertising Market?
7. What modes and strategic moves are considered suitable for entering the Global Programmatic Advertising Market?
Frequently Asked Questions about the Global Programmatic Advertising Market

What is the estimated value of the Global Programmatic Advertising Market?

The Global Programmatic Advertising Market was estimated to be valued at $3240.1 Million in 2021.

What is the growth rate of the Global Programmatic Advertising Market?

The growth rate of the Global Programmatic Advertising Market is 12.0%, with an estimated value of $6412.2 Million by 2027.

What is the forecasted size of the Global Programmatic Advertising Market?

The Global Programmatic Advertising Market is estimated to be worth $6412.2 Million by 2027.

Who are the key companies in the Global Programmatic Advertising Market?

Key companies in the Global Programmatic Advertising Market include Adobe marketing cloud, AdReady, AdRoll, Alibaba Group Holdings Ltd., Baidu, Inc., Centro, Inc., Choozle, DoubleClick and Tencent Holdings Ltd..
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Adobe marketing cloud
  • AdReady
  • AdRoll
  • Baidu, Inc.
  • Centro, Inc.
  • Choozle

1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary4. Market Overview
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Growing popularity of social media services
5.1.1.2. Rising demand for programmatic advertising by companies
5.1.1.3. Increasing use of mobile devices among consumers
5.1.2. Restraints
5.1.2.1. Lack of transparency because of complexity in the industry
5.1.3. Opportunities
5.1.3.1. Growing investment by public and private companies
5.1.3.2. Increasing demand from the emerging economies
5.1.4. Challenges
5.1.4.1. Risk of fraud in digital advertising due to automation
5.2. Cumulative Impact of COVID-19
5.3. Cumulative Impact of 2022 Russia Ukraine Conflict
6. Programmatic Advertising Market, by Device Type
6.1. Introduction
6.2. Desktop
6.3. Mobile
7. Programmatic Advertising Market, by Media Type
7.1. Introduction
7.2. Audio Ads
7.3. DOOH
7.4. Digital Display
7.5. Social Ads
7.6. Video Ads
8. Programmatic Advertising Market, by Platform Type
8.1. Introduction
8.2. Automated Guaranteed
8.3. Private Marketplace Guaranteed
8.4. Real Time Buying
8.5. Unreserved Fixed-rate
9. Americas Programmatic Advertising Market
9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States
10. Asia-Pacific Programmatic Advertising Market
10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
11. Europe, Middle East & Africa Programmatic Advertising Market
11.1. Introduction
11.2. France
11.3. Germany
11.4. Italy
11.5. Netherlands
11.6. Qatar
11.7. Russia
11.8. Saudi Arabia
11.9. South Africa
11.10. Spain
11.11. United Arab Emirates
11.12. United Kingdom
12. Competitive Landscape
12.1. FPNV Positioning Matrix
12.1.1. Quadrants
12.1.2. Business Strategy
12.1.3. Product Satisfaction
12.2. Market Ranking Analysis
12.3. Market Share Analysis, By Key Player
12.4. Competitive Scenario
12.4.1. Merger & Acquisition
12.4.2. Agreement, Collaboration, & Partnership
12.4.3. New Product Launch & Enhancement
12.4.4. Investment & Funding
12.4.5. Award, Recognition, & Expansion
13. Company Usability Profiles
13.1. Adobe marketing cloud
13.2. AdReady
13.3. AdRoll
13.4. Alibaba Group Holdings Ltd.
13.5. Baidu, Inc.
13.6. Centro, Inc.
13.7. Choozle
13.8. DoubleClick
13.9. Rubicon Project
13.10. Tencent Holdings Ltd.
14. Appendix
14.1. Discussion Guide
14.2. License & Pricing
List of Figures
FIGURE 1. GLOBAL PROGRAMMATIC ADVERTISING MARKET: DYNAMICS
FIGURE 2. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2021 VS 2027 (%)
FIGURE 3. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2021 VS 2027 (USD MILLION)
FIGURE 4. COMPETITIVE STRATEGIC WINDOW FOR GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2027
FIGURE 5. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DESKTOP, 2019-2027 (USD MILLION)
FIGURE 6. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DESKTOP, BY REGION, 2021 VS 2027 (USD MILLION)
FIGURE 7. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MOBILE, 2019-2027 (USD MILLION)
FIGURE 8. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MOBILE, BY REGION, 2021 VS 2027 (USD MILLION)
FIGURE 9. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2021 VS 2027 (%)
FIGURE 10. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2021 VS 2027 (USD MILLION)
FIGURE 11. COMPETITIVE STRATEGIC WINDOW FOR GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2027
FIGURE 12. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO ADS, 2019-2027 (USD MILLION)
FIGURE 13. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO ADS, BY REGION, 2021 VS 2027 (USD MILLION)
FIGURE 14. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DOOH, 2019-2027 (USD MILLION)
FIGURE 15. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DOOH, BY REGION, 2021 VS 2027 (USD MILLION)
FIGURE 16. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DIGITAL DISPLAY, 2019-2027 (USD MILLION)
FIGURE 17. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DIGITAL DISPLAY, BY REGION, 2021 VS 2027 (USD MILLION)
FIGURE 18. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY SOCIAL ADS, 2019-2027 (USD MILLION)
FIGURE 19. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY SOCIAL ADS, BY REGION, 2021 VS 2027 (USD MILLION)
FIGURE 20. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO ADS, 2019-2027 (USD MILLION)
FIGURE 21. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO ADS, BY REGION, 2021 VS 2027 (USD MILLION)
FIGURE 22. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2021 VS 2027 (%)
FIGURE 23. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2021 VS 2027 (USD MILLION)
FIGURE 24. COMPETITIVE STRATEGIC WINDOW FOR GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2027
FIGURE 25. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMATED GUARANTEED, 2019-2027 (USD MILLION)
FIGURE 26. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMATED GUARANTEED, BY REGION, 2021 VS 2027 (USD MILLION)
FIGURE 27. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PRIVATE MARKETPLACE GUARANTEED, 2019-2027 (USD MILLION)
FIGURE 28. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PRIVATE MARKETPLACE GUARANTEED, BY REGION, 2021 VS 2027 (USD MILLION)
FIGURE 29. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY REAL TIME BUYING, 2019-2027 (USD MILLION)
FIGURE 30. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY REAL TIME BUYING, BY REGION, 2021 VS 2027 (USD MILLION)
FIGURE 31. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY UNRESERVED FIXED-RATE, 2019-2027 (USD MILLION)
FIGURE 32. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY UNRESERVED FIXED-RATE, BY REGION, 2021 VS 2027 (USD MILLION)
FIGURE 33. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
FIGURE 34. ARGENTINA PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
FIGURE 35. BRAZIL PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
FIGURE 36. CANADA PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
FIGURE 37. MEXICO PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
FIGURE 38. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
FIGURE 39. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
FIGURE 40. AUSTRALIA PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
FIGURE 41. CHINA PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
FIGURE 42. INDIA PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
FIGURE 43. INDONESIA PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
FIGURE 44. JAPAN PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
FIGURE 45. MALAYSIA PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
FIGURE 46. PHILIPPINES PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
FIGURE 47. SINGAPORE PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
FIGURE 48. SOUTH KOREA PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
FIGURE 49. TAIWAN PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
FIGURE 50. THAILAND PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
FIGURE 51. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
FIGURE 52. FRANCE PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
FIGURE 53. GERMANY PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
FIGURE 54. ITALY PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
FIGURE 55. NETHERLANDS PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
FIGURE 56. QATAR PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
FIGURE 57. RUSSIA PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
FIGURE 58. SAUDI ARABIA PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
FIGURE 59. SOUTH AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
FIGURE 60. SPAIN PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
FIGURE 61. UNITED ARAB EMIRATES PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
FIGURE 62. UNITED KINGDOM PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
FIGURE 63. GLOBAL PROGRAMMATIC ADVERTISING MARKET: FPNV POSITIONING MATRIX
FIGURE 64. GLOBAL PROGRAMMATIC ADVERTISING MARKET: SHARE, BY KEY PLAYER, 2021
FIGURE 65. COMPETITIVE SCENARIO ANALYSIS IN GLOBAL PROGRAMMATIC ADVERTISING MARKET, BY TYPE
List of Tables
TABLE 1. GLOBAL PROGRAMMATIC ADVERTISING MARKET: MARKET SEGMENTATION & COVERAGE
TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2016–2020
TABLE 3. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2019-2027 (USD MILLION)
TABLE 4. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DESKTOP, BY REGION, 2019-2027 (USD MILLION)
TABLE 5. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY DESKTOP, BY COUNTRY, 2019-2027 (USD MILLION)
TABLE 6. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY DESKTOP, BY STATE, 2019-2027 (USD MILLION)
TABLE 7. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY DESKTOP, BY COUNTRY, 2019-2027 (USD MILLION)
TABLE 8. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DESKTOP, BY COUNTRY, 2019-2027 (USD MILLION)
TABLE 9. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MOBILE, BY REGION, 2019-2027 (USD MILLION)
TABLE 10. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY MOBILE, BY COUNTRY, 2019-2027 (USD MILLION)
TABLE 11. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY MOBILE, BY STATE, 2019-2027 (USD MILLION)
TABLE 12. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY MOBILE, BY COUNTRY, 2019-2027 (USD MILLION)
TABLE 13. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY MOBILE, BY COUNTRY, 2019-2027 (USD MILLION)
TABLE 14. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2019-2027 (USD MILLION)
TABLE 15. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO ADS, BY REGION, 2019-2027 (USD MILLION)
TABLE 16. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO ADS, BY COUNTRY, 2019-2027 (USD MILLION)
TABLE 17. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO ADS, BY STATE, 2019-2027 (USD MILLION)
TABLE 18. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO ADS, BY COUNTRY, 2019-2027 (USD MILLION)
TABLE 19. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO ADS, BY COUNTRY, 2019-2027 (USD MILLION)
TABLE 20. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DOOH, BY REGION, 2019-2027 (USD MILLION)
TABLE 21. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY DOOH, BY COUNTRY, 2019-2027 (USD MILLION)
TABLE 22. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY DOOH, BY STATE, 2019-2027 (USD MILLION)
TABLE 23. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY DOOH, BY COUNTRY, 2019-2027 (USD MILLION)
TABLE 24. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DOOH, BY COUNTRY, 2019-2027 (USD MILLION)
TABLE 25. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DIGITAL DISPLAY, BY REGION, 2019-2027 (USD MILLION)
TABLE 26. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY DIGITAL DISPLAY, BY COUNTRY, 2019-2027 (USD MILLION)
TABLE 27. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY DIGITAL DISPLAY, BY STATE, 2019-2027 (USD MILLION)
TABLE 28. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY DIGITAL DISPLAY, BY COUNTRY, 2019-2027 (USD MILLION)
TABLE 29. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DIGITAL DISPLAY, BY COUNTRY, 2019-2027 (USD MILLION)
TABLE 30. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY SOCIAL ADS, BY REGION, 2019-2027 (USD MILLION)
TABLE 31. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY SOCIAL ADS, BY COUNTRY, 2019-2027 (USD MILLION)
TABLE 32. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY SOCIAL ADS, BY STATE, 2019-2027 (USD MILLION)
TABLE 33. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY SOCIAL ADS, BY COUNTRY, 2019-2027 (USD MILLION)
TABLE 34. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY SOCIAL ADS, BY COUNTRY, 2019-2027 (USD MILLION)
TABLE 35. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO ADS, BY REGION, 2019-2027 (USD MILLION)
TABLE 36. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO ADS, BY COUNTRY, 2019-2027 (USD MILLION)
TABLE 37. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO ADS, BY STATE, 2019-2027 (USD MILLION)
TABLE 38. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO ADS, BY COUNTRY, 2019-2027 (USD MILLION)
TABLE 39. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO ADS, BY COUNTRY, 2019-2027 (USD MILLION)
TABLE 40. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2019-2027 (USD MILLION)
TABLE 41. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMATED GUARANTEED, BY REGION, 2019-2027 (USD MILLION)
TABLE 42. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMATED GUARANTEED, BY COUNTRY, 2019-2027 (USD MILLION)
TABLE 43. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMATED GUARANTEED, BY STATE, 2019-2027 (USD MILLION)
TABLE 44. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMATED GUARANTEED, BY COUNTRY, 2019-2027 (USD MILLION)
TABLE 45. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMATED GUARANTEED, BY COUNTRY, 2019-2027 (USD MILLION)
TABLE 46. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PRIVATE MARKETPLACE GUARANTEED, BY REGION, 2019-2027 (USD MILLION)
TABLE 47. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY PRIVATE MARKETPLACE GUARANTEED, BY COUNTRY, 2019-2027 (USD MILLION)
TABLE 48. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY PRIVATE MARKETPLACE GUARANTEED, BY STATE, 2019-2027 (USD MILLION)
TABLE 49. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY PRIVATE MARKETPLACE GUARANTEED, BY COUNTRY, 2019-2027 (USD MILLION)
TABLE 50. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY PRIVATE MARKETPLACE GUARANTEED, BY COUNTRY, 2019-2027 (USD MILLION)
TABLE 51. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY REAL TIME BUYING, BY REGION, 2019-2027 (USD MILLION)
TABLE 52. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY REAL TIME BUYING, BY COUNTRY, 2019-2027 (USD MILLION)
TABLE 53. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY REAL TIME BUYING, BY STATE, 2019-2027 (USD MILLION)
TABLE 54. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY REAL TIME BUYING, BY COUNTRY, 2019-2027 (USD MILLION)
TABLE 55. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY REAL TIME BUYING, BY COUNTRY, 2019-2027 (USD MILLION)
TABLE 56. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY UNRESERVED FIXED-RATE, BY REGION, 2019-2027 (USD MILLION)
TABLE 57. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY UNRESERVED FIXED-RATE, BY COUNTRY, 2019-2027 (USD MILLION)
TABLE 58. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY UNRESERVED FIXED-RATE, BY STATE, 2019-2027 (USD MILLION)
TABLE 59. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY UNRESERVED FIXED-RATE, BY COUNTRY, 2019-2027 (USD MILLION)
TABLE 60. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY UNRESERVED FIXED-RATE, BY COUNTRY, 2019-2027 (USD MILLION)
TABLE 61. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
TABLE 62. ARGENTINA PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
TABLE 63. BRAZIL PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
TABLE 64. CANADA PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
TABLE 65. MEXICO PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
TABLE 66. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
TABLE 67. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
TABLE 68. AUSTRALIA PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
TABLE 69. CHINA PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
TABLE 70. INDIA PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
TABLE 71. INDONESIA PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
TABLE 72. JAPAN PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
TABLE 73. MALAYSIA PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
TABLE 74. PHILIPPINES PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
TABLE 75. SINGAPORE PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
TABLE 76. SOUTH KOREA PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
TABLE 77. TAIWAN PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
TABLE 78. THAILAND PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
TABLE 79. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
TABLE 80. FRANCE PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
TABLE 81. GERMANY PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
TABLE 82. ITALY PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
TABLE 83. NETHERLANDS PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
TABLE 84. QATAR PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
TABLE 85. RUSSIA PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
TABLE 86. SAUDI ARABIA PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
TABLE 87. SOUTH AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
TABLE 88. SPAIN PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
TABLE 89. UNITED ARAB EMIRATES PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
TABLE 90. UNITED KINGDOM PROGRAMMATIC ADVERTISING MARKET SIZE, 2019-2027 (USD MILLION)
TABLE 91. GLOBAL PROGRAMMATIC ADVERTISING MARKET: SCORES
TABLE 92. GLOBAL PROGRAMMATIC ADVERTISING MARKET: BUSINESS STRATEGY
TABLE 93. GLOBAL PROGRAMMATIC ADVERTISING MARKET: PRODUCT SATISFACTION
TABLE 94. GLOBAL PROGRAMMATIC ADVERTISING MARKET: RANKING
TABLE 95. GLOBAL PROGRAMMATIC ADVERTISING MARKET: SHARE, BY KEY PLAYER, 2021
TABLE 96. GLOBAL PROGRAMMATIC ADVERTISING MARKET: MERGER & ACQUISITION
TABLE 97. GLOBAL PROGRAMMATIC ADVERTISING MARKET: AGREEMENT, COLLABORATION, & PARTNERSHIP
TABLE 98. GLOBAL PROGRAMMATIC ADVERTISING MARKET: NEW PRODUCT LAUNCH & ENHANCEMENT
TABLE 99. GLOBAL PROGRAMMATIC ADVERTISING MARKET: INVESTMENT & FUNDING
TABLE 100. GLOBAL PROGRAMMATIC ADVERTISING MARKET: AWARD, RECOGNITION, & EXPANSION
TABLE 101. GLOBAL PROGRAMMATIC ADVERTISING MARKET: LICENSE & PRICING
Note: Product cover images may vary from those shown
  • Adobe marketing cloud
  • AdReady
  • AdRoll
  • Alibaba Group Holdings Ltd.
  • Baidu, Inc.
  • Centro, Inc.
  • Choozle
  • DoubleClick
  • Rubicon Project
  • Tencent Holdings Ltd.
Note: Product cover images may vary from those shown

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