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Programmatic Advertising Market - Global Forecast 2026-2032- Product Image
Programmatic Advertising Market - Global Forecast 2026-2032- Product Image
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Programmatic Advertising Market - Global Forecast 2026-2032

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    Report

  • 181 Pages
  • January 2026
  • Region: Global
  • 360iResearch™
  • ID: 4995144
1h Free Analyst Time
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Programmatic advertising is undergoing significant transformation as senior leaders contend with fast-evolving technology, privacy mandates, and shifting consumer expectations. Understanding these changes empowers organizations to make informed strategic decisions, optimize operational processes, and navigate a complex, competitive environment.

Market Snapshot: Programmatic Advertising Market

The global Programmatic Advertising Market continues to gain momentum, advancing from USD 689.66 billion in 2025 to USD 766.20 billion in 2026, and is projected to reach USD 1.52 trillion by 2032 with a sustained CAGR of 12.00%. This progression is supported by expanding digital media consumption, heightened regulatory dynamics, and a persistent stream of ad tech innovation. The market’s acceleration is further propelled by advertisers focusing on scalable automation, improved targeting precision, and investment in platforms that bridge online and offline marketing channels. As a result, strategic programmatic spend is rising across organizations aiming to maximize campaign efficiency and ROI.

Scope & Segmentation

  • Channels: Audio, Display, and Video; this segmentation covers emergent channels such as streaming audio versus podcasts, banner versus rich media for display, and in-stream versus out-stream for video content. Each format requires distinct audience targeting and content adaptation strategies.
  • Device Types: Connected TV, Desktop, Smartphone, Tablet; device categories are central to campaign design and outcome measurement, with each enabling differentiated engagement and creative tailoring. Cross-device compatibility also increases the need for robust measurement frameworks.
  • Industry Verticals: Automotive, BFSI, Healthcare, Media & Entertainment, Retail, and Travel; verticals are defined by unique compliance, attribution, and creative requirements, making tailored segmentation crucial for campaign effectiveness and alignment with industry standards.
  • Regional Coverage: Americas, Europe, Middle East & Africa, and Asia-Pacific; regional variation arises from differences in regulatory emphasis, sophistication of digital platforms, and inventory access. Strategic planning must address these regional nuances to ensure campaign governance and maximize reach.
  • Technology Stack: Demand-side and supply-side platforms, machine learning-powered optimization, dynamic creative rendering, first-party and contextual data integration, header bidding models, and clean-room solutions. These tools enable campaign orchestration that adapts to privacy standards and enhances inventory transparency.

Key Takeaways for Senior Decision-Makers

  • Strategic adaptation to fragmented media landscapes is becoming critical as customer journeys expand across Connected TV, audio streaming, and traditional channels. Aligning creative design with target audience preferences boosts impact.
  • Privacy regulations and platform policies are prompting a shift toward deterministic and contextual targeting, requiring investment in advanced data governance and a diverse portfolio of identity solutions.
  • Vendor consolidation is intensifying, introducing bundled technology offerings that need careful evaluation for integration, transparency, and alignment with enterprise objectives.
  • There is a rise in complexity regarding creative formats and measurement, highlighting the importance of solutions that support multi-format compatibility, yield optimization, and outcome validation by independent third parties.
  • Operational agility is now a cornerstone for success, demanding scenario planning, contractual flexibility, rapid adjustment in campaign structures, and robust redundancy protocols to manage risk and seize emerging opportunities.

Tariff Impact on Programmatic Ecosystem

In 2025, tariff changes brought notable effects across programmatic supply chains, driving procurement teams to reassess vendor agreements and negotiate flexible contract terms. Adjustments in hardware costs for devices such as set-top boxes, streaming equipment, and data centers motivated some organizations to switch to local suppliers or adjust the timing of technology deployment. These adjustments highlighted the strategic importance of maintaining a diversified supplier network and integrating scenario planning into campaign design and execution to enhance resilience.

Methodology & Data Sources

This report adopts a mixed-methods research approach, combining structured interviews with industry practitioners, campaign observation, and scenario analysis to build actionable insights. Secondary data sources are used for supplementary validation, ensuring that technology trends, regulatory factors, and procurement challenges are consistently substantiated and relevant to market realities.

Programmatic Advertising Market: Why This Report Matters

  • Provides precise segmentation intelligence spanning channels, devices, and industry sectors, enabling senior teams to achieve sharper targeting and enforce measurement consistency.
  • Clarifies the influence of regulatory divergence, tariff risks, and vendor landscape dynamics, supporting leadership in advancing resilient procurement and investment strategies.
  • Supports the operationalization of privacy-focused frameworks and diverse inventory approaches, advancing transparency and sustaining a competitive edge.

Conclusion

Success in programmatic advertising now depends on agile governance, insight-led segmentation, and adaptive procurement. By utilizing targeted intelligence, organizations are better placed to drive campaign outcomes and respond confidently to market challenges.

 

Additional Product Information:

  • Purchase of this report includes 1 year online access with quarterly updates.
  • This report can be updated on request. Please contact our Customer Experience team using the Ask a Question widget on our website.

Table of Contents

1. Preface
1.1. Objectives of the Study
1.2. Market Definition
1.3. Market Segmentation & Coverage
1.4. Years Considered for the Study
1.5. Currency Considered for the Study
1.6. Language Considered for the Study
1.7. Key Stakeholders
2. Research Methodology
2.1. Introduction
2.2. Research Design
2.2.1. Primary Research
2.2.2. Secondary Research
2.3. Research Framework
2.3.1. Qualitative Analysis
2.3.2. Quantitative Analysis
2.4. Market Size Estimation
2.4.1. Top-Down Approach
2.4.2. Bottom-Up Approach
2.5. Data Triangulation
2.6. Research Outcomes
2.7. Research Assumptions
2.8. Research Limitations
3. Executive Summary
3.1. Introduction
3.2. CXO Perspective
3.3. Market Size & Growth Trends
3.4. Market Share Analysis, 2025
3.5. FPNV Positioning Matrix, 2025
3.6. New Revenue Opportunities
3.7. Next-Generation Business Models
3.8. Industry Roadmap
4. Market Overview
4.1. Introduction
4.2. Industry Ecosystem & Value Chain Analysis
4.2.1. Supply-Side Analysis
4.2.2. Demand-Side Analysis
4.2.3. Stakeholder Analysis
4.3. Porter’s Five Forces Analysis
4.4. PESTLE Analysis
4.5. Market Outlook
4.5.1. Near-Term Market Outlook (0-2 Years)
4.5.2. Medium-Term Market Outlook (3-5 Years)
4.5.3. Long-Term Market Outlook (5-10 Years)
4.6. Go-to-Market Strategy
5. Market Insights
5.1. Consumer Insights & End-User Perspective
5.2. Consumer Experience Benchmarking
5.3. Opportunity Mapping
5.4. Distribution Channel Analysis
5.5. Pricing Trend Analysis
5.6. Regulatory Compliance & Standards Framework
5.7. ESG & Sustainability Analysis
5.8. Disruption & Risk Scenarios
5.9. Return on Investment & Cost-Benefit Analysis
6. Cumulative Impact of United States Tariffs 2025
7. Cumulative Impact of Artificial Intelligence 2025
8. Programmatic Advertising Market, by Channel
8.1. Audio
8.1.1. Podcast
8.1.2. Streaming
8.2. Display
8.2.1. Banner
8.2.2. Rich Media
8.3. Video
8.3.1. In Stream
8.3.2. Out Stream
9. Programmatic Advertising Market, by Device Type
9.1. Connected Tv
9.2. Desktop
9.3. Smartphone
9.4. Tablet
10. Programmatic Advertising Market, by Industry Vertical
10.1. Automotive
10.1.1. Aftermarket
10.1.2. New Vehicles
10.2. Bfsi
10.2.1. Banking
10.2.2. Insurance
10.2.3. Investment Services
10.3. Cpg
10.4. Healthcare
10.4.1. Medical Devices
10.4.2. Pharma
10.5. Media And Entertainment
10.5.1. Music Streaming
10.5.2. Publishing
10.5.3. Video Streaming
10.6. Retail
10.6.1. Apparel
10.6.2. Electronics
10.6.3. Grocery
10.7. Telecom
10.8. Travel
10.8.1. Airline
10.8.2. Hotel
10.8.3. Ota
11. Programmatic Advertising Market, by Region
11.1. Americas
11.1.1. North America
11.1.2. Latin America
11.2. Europe, Middle East & Africa
11.2.1. Europe
11.2.2. Middle East
11.2.3. Africa
11.3. Asia-Pacific
12. Programmatic Advertising Market, by Group
12.1. ASEAN
12.2. GCC
12.3. European Union
12.4. BRICS
12.5. G7
12.6. NATO
13. Programmatic Advertising Market, by Country
13.1. United States
13.2. Canada
13.3. Mexico
13.4. Brazil
13.5. United Kingdom
13.6. Germany
13.7. France
13.8. Russia
13.9. Italy
13.10. Spain
13.11. China
13.12. India
13.13. Japan
13.14. Australia
13.15. South Korea
14. United States Programmatic Advertising Market
15. China Programmatic Advertising Market
16. Competitive Landscape
16.1. Market Concentration Analysis, 2025
16.1.1. Concentration Ratio (CR)
16.1.2. Herfindahl Hirschman Index (HHI)
16.2. Recent Developments & Impact Analysis, 2025
16.3. Product Portfolio Analysis, 2025
16.4. Benchmarking Analysis, 2025
16.5. Adobe Inc.
16.6. AdRoll, Inc.
16.7. Amazon.com, Inc.
16.8. Amobee Inc.
16.9. AppLovin Corporation
16.10. Criteo S.A.
16.11. Dentsu International Limited
16.12. Google LLC
16.13. GroupM Limited
16.14. MediaMath, Inc.
16.15. PubMatic, Inc.
16.16. SmartyAds, Inc.
16.17. StackAdapt, Inc.
16.18. The Trade Desk, Inc.
List of Figures
FIGURE 1. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 2. GLOBAL PROGRAMMATIC ADVERTISING MARKET SHARE, BY KEY PLAYER, 2025
FIGURE 3. GLOBAL PROGRAMMATIC ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2025
FIGURE 4. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY CHANNEL, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 5. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 6. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 7. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY REGION, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 8. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY GROUP, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 9. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 10. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 11. CHINA PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2032 (USD MILLION)
List of Tables
TABLE 1. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 2. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY CHANNEL, 2018-2032 (USD MILLION)
TABLE 3. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO, BY REGION, 2018-2032 (USD MILLION)
TABLE 4. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO, BY GROUP, 2018-2032 (USD MILLION)
TABLE 5. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 6. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO, 2018-2032 (USD MILLION)
TABLE 7. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PODCAST, BY REGION, 2018-2032 (USD MILLION)
TABLE 8. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PODCAST, BY GROUP, 2018-2032 (USD MILLION)
TABLE 9. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PODCAST, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 10. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY STREAMING, BY REGION, 2018-2032 (USD MILLION)
TABLE 11. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY STREAMING, BY GROUP, 2018-2032 (USD MILLION)
TABLE 12. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY STREAMING, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 13. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DISPLAY, BY REGION, 2018-2032 (USD MILLION)
TABLE 14. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DISPLAY, BY GROUP, 2018-2032 (USD MILLION)
TABLE 15. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DISPLAY, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 16. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DISPLAY, 2018-2032 (USD MILLION)
TABLE 17. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY BANNER, BY REGION, 2018-2032 (USD MILLION)
TABLE 18. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY BANNER, BY GROUP, 2018-2032 (USD MILLION)
TABLE 19. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY BANNER, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 20. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY RICH MEDIA, BY REGION, 2018-2032 (USD MILLION)
TABLE 21. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY RICH MEDIA, BY GROUP, 2018-2032 (USD MILLION)
TABLE 22. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY RICH MEDIA, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 23. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO, BY REGION, 2018-2032 (USD MILLION)
TABLE 24. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO, BY GROUP, 2018-2032 (USD MILLION)
TABLE 25. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 26. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO, 2018-2032 (USD MILLION)
TABLE 27. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY IN STREAM, BY REGION, 2018-2032 (USD MILLION)
TABLE 28. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY IN STREAM, BY GROUP, 2018-2032 (USD MILLION)
TABLE 29. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY IN STREAM, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 30. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY OUT STREAM, BY REGION, 2018-2032 (USD MILLION)
TABLE 31. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY OUT STREAM, BY GROUP, 2018-2032 (USD MILLION)
TABLE 32. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY OUT STREAM, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 33. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2032 (USD MILLION)
TABLE 34. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY CONNECTED TV, BY REGION, 2018-2032 (USD MILLION)
TABLE 35. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY CONNECTED TV, BY GROUP, 2018-2032 (USD MILLION)
TABLE 36. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY CONNECTED TV, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 37. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DESKTOP, BY REGION, 2018-2032 (USD MILLION)
TABLE 38. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DESKTOP, BY GROUP, 2018-2032 (USD MILLION)
TABLE 39. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DESKTOP, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 40. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY SMARTPHONE, BY REGION, 2018-2032 (USD MILLION)
TABLE 41. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY SMARTPHONE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 42. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY SMARTPHONE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 43. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TABLET, BY REGION, 2018-2032 (USD MILLION)
TABLE 44. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TABLET, BY GROUP, 2018-2032 (USD MILLION)
TABLE 45. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TABLET, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 46. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 47. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMOTIVE, BY REGION, 2018-2032 (USD MILLION)
TABLE 48. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMOTIVE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 49. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMOTIVE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 50. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMOTIVE, 2018-2032 (USD MILLION)
TABLE 51. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AFTERMARKET, BY REGION, 2018-2032 (USD MILLION)
TABLE 52. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AFTERMARKET, BY GROUP, 2018-2032 (USD MILLION)
TABLE 53. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AFTERMARKET, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 54. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY NEW VEHICLES, BY REGION, 2018-2032 (USD MILLION)
TABLE 55. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY NEW VEHICLES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 56. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY NEW VEHICLES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 57. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY BFSI, BY REGION, 2018-2032 (USD MILLION)
TABLE 58. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY BFSI, BY GROUP, 2018-2032 (USD MILLION)
TABLE 59. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY BFSI, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 60. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY BFSI, 2018-2032 (USD MILLION)
TABLE 61. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY BANKING, BY REGION, 2018-2032 (USD MILLION)
TABLE 62. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY BANKING, BY GROUP, 2018-2032 (USD MILLION)
TABLE 63. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY BANKING, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 64. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY INSURANCE, BY REGION, 2018-2032 (USD MILLION)
TABLE 65. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY INSURANCE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 66. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY INSURANCE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 67. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY INVESTMENT SERVICES, BY REGION, 2018-2032 (USD MILLION)
TABLE 68. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY INVESTMENT SERVICES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 69. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY INVESTMENT SERVICES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 70. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY CPG, BY REGION, 2018-2032 (USD MILLION)
TABLE 71. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY CPG, BY GROUP, 2018-2032 (USD MILLION)
TABLE 72. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY CPG, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 73. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2032 (USD MILLION)
TABLE 74. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY HEALTHCARE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 75. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY HEALTHCARE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 76. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY HEALTHCARE, 2018-2032 (USD MILLION)
TABLE 77. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDICAL DEVICES, BY REGION, 2018-2032 (USD MILLION)
TABLE 78. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDICAL DEVICES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 79. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDICAL DEVICES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 80. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PHARMA, BY REGION, 2018-2032 (USD MILLION)
TABLE 81. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PHARMA, BY GROUP, 2018-2032 (USD MILLION)
TABLE 82. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PHARMA, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 83. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA AND ENTERTAINMENT, BY REGION, 2018-2032 (USD MILLION)
TABLE 84. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA AND ENTERTAINMENT, BY GROUP, 2018-2032 (USD MILLION)
TABLE 85. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA AND ENTERTAINMENT, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 86. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA AND ENTERTAINMENT, 2018-2032 (USD MILLION)
TABLE 87. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MUSIC STREAMING, BY REGION, 2018-2032 (USD MILLION)
TABLE 88. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MUSIC STREAMING, BY GROUP, 2018-2032 (USD MILLION)
TABLE 89. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MUSIC STREAMING, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 90. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PUBLISHING, BY REGION, 2018-2032 (USD MILLION)
TABLE 91. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PUBLISHING, BY GROUP, 2018-2032 (USD MILLION)
TABLE 92. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PUBLISHING, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 93. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO STREAMING, BY REGION, 2018-2032 (USD MILLION)
TABLE 94. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO STREAMING, BY GROUP, 2018-2032 (USD MILLION)
TABLE 95. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO STREAMING, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 96. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY RETAIL, BY REGION, 2018-2032 (USD MILLION)
TABLE 97. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY RETAIL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 98. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY RETAIL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 99. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY RETAIL, 2018-2032 (USD MILLION)
TABLE 100. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY APPAREL, BY REGION, 2018-2032 (USD MILLION)
TABLE 101. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY APPAREL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 102. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY APPAREL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 103. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY ELECTRONICS, BY REGION, 2018-2032 (USD MILLION)
TABLE 104. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY ELECTRONICS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 105. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY ELECTRONICS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 106. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY GROCERY, BY REGION, 2018-2032 (USD MILLION)
TABLE 107. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY GROCERY, BY GROUP, 2018-2032 (USD MILLION)
TABLE 108. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY GROCERY, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 109. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TELECOM, BY REGION, 2018-2032 (USD MILLION)
TABLE 110. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TELECOM, BY GROUP, 2018-2032 (USD MILLION)
TABLE 111. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TELECOM, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 112. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TRAVEL, BY REGION, 2018-2032 (USD MILLION)
TABLE 113. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TRAVEL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 114. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TRAVEL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 115. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TRAVEL, 2018-2032 (USD MILLION)
TABLE 116. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AIRLINE, BY REGION, 2018-2032 (USD MILLION)
TABLE 117. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AIRLINE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 118. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AIRLINE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 119. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY HOTEL, BY REGION, 2018-2032 (USD MILLION)
TABLE 120. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY HOTEL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 121. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY HOTEL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 122. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY OTA, BY REGION, 2018-2032 (USD MILLION)
TABLE 123. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY OTA, BY GROUP, 2018-2032 (USD MILLION)
TABLE 124. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY OTA, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 125. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY REGION, 2018-2032 (USD MILLION)
TABLE 126. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 127. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY CHANNEL, 2018-2032 (USD MILLION)
TABLE 128. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO, 2018-2032 (USD MILLION)
TABLE 129. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY DISPLAY, 2018-2032 (USD MILLION)
TABLE 130. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO, 2018-2032 (USD MILLION)
TABLE 131. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2032 (USD MILLION)
TABLE 132. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 133. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMOTIVE, 2018-2032 (USD MILLION)
TABLE 134. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY BFSI, 2018-2032 (USD MILLION)
TABLE 135. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY HEALTHCARE, 2018-2032 (USD MILLION)
TABLE 136. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA AND ENTERTAINMENT, 2018-2032 (USD MILLION)
TABLE 137. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY RETAIL, 2018-2032 (USD MILLION)
TABLE 138. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY TRAVEL, 2018-2032 (USD MILLION)
TABLE 139. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 140. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY CHANNEL, 2018-2032 (USD MILLION)
TABLE 141. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO, 2018-2032 (USD MILLION)
TABLE 142. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DISPLAY, 2018-2032 (USD MILLION)
TABLE 143. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO, 2018-2032 (USD MILLION)
TABLE 144. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2032 (USD MILLION)
TABLE 145. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 146. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMOTIVE, 2018-2032 (USD MILLION)
TABLE 147. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY BFSI, 2018-2032 (USD MILLION)
TABLE 148. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY HEALTHCARE, 2018-2032 (USD MILLION)
TABLE 149. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA AND ENTERTAINMENT, 2018-2032 (USD MILLION)
TABLE 150. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY RETAIL, 2018-2032 (USD MILLION)
TABLE 151. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TRAVEL, 2018-2032 (USD MILLION)
TABLE 152. LATIN AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 153. LATIN AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY CHANNEL, 2018-2032 (USD MILLION)
TABLE 154. LATIN AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO, 2018-2032 (USD MILLION)
TABLE 155. LATIN AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DISPLAY, 2018-2032 (USD MILLION)
TABLE 156. LATIN AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO, 2018-2032 (USD MILLION)
TABLE 157. LATIN AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2032 (USD MILLION)
TABLE 158. LATIN AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 159. LATIN AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMOTIVE, 2018-2032 (USD MILLION)
TABLE 160. LATIN AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY BFSI, 2018-2032 (USD MILLION)
TABLE 161. LATIN AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY HEALTHCARE, 2018-2032 (USD MILLION)
TABLE 162. LATIN AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA AND ENTERTAINMENT, 2018-2032 (USD MILLION)
TABLE 163. LATIN AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY RETAIL, 2018-2032 (USD MILLION)
TABLE 164. LATIN AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TRAVEL, 2018-2032 (USD MILLION)
TABLE 165. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 166. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY CHANNEL, 2018-2032 (USD MILLION)
TABLE 167. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO, 2018-2032 (USD MILLION)
TABLE 168. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DISPLAY, 2018-2032 (USD MILLION)
TABLE 169. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO, 2018-2032 (USD MILLION)
TABLE 170. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2032 (USD MILLION)
TABLE 171. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 172. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMOTIVE, 2018-2032 (USD MILLION)
TABLE 173. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY BFSI, 2018-2032 (USD MILLION)
TABLE 174. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY HEALTHCARE, 2018-2032 (USD MILLION)
TABLE 175. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA AND ENTERTAINMENT, 2018-2032 (USD MILLION)
TABLE 176. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY RETAIL, 2018-2032 (USD MILLION)
TABLE 177. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TRAVEL, 2018-2032 (USD MILLION)
TABLE 178. EUROPE PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 179. EUROPE PROGRAMMATIC ADVERTISING MARKET SIZE, BY CHANNEL, 2018-2032 (USD MILLION)
TABLE 180. EUROPE PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO, 2018-2032 (USD MILLION)
TABLE 181. EUROPE PROGRAMMATIC ADVERTISING MARKET SIZE, BY DISPLAY, 2018-2032 (USD MILLION)
TABLE 182. EUROPE PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO, 2018-2032 (USD MILLION)
TABLE 183. EUROPE PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2032 (USD MILLION)
TABLE 184. EUROPE PROGRAMMATIC ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 185. EUROPE PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMOTIVE, 2018-2032 (USD MILLION)
TABLE 186. EUROPE PROGRAMMATIC ADVERTISING MARKET SIZE, BY BFSI, 2018-2032 (USD MILLION)
TABLE 187. EUROPE PROGRAMMATIC ADVERTISING MARKET SIZE, BY HEALTHCARE, 2018-2032 (USD MILLION)
TABLE 188. EUROPE PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA AND ENTERTAINMENT, 2018-2032 (USD MILLION)
TABLE 189. EUROPE PROGRAMMATIC ADVERTISING MARKET SIZE, BY RETAIL, 2018-2032 (USD MILLION)
TABLE 190. EUROPE PROGRAMMATIC ADVERTISING MARKET SIZE, BY TRAVEL, 2018-2032 (USD MILLION)
TABLE 191. MIDDLE EAST PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 192. MIDDLE EAST PROGRAMMATIC ADVERTISING MARKET SIZE, BY CHANNEL, 2018-2032 (USD MILLION)
TABLE 193. MIDDLE EAST PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO, 2018-2032 (USD MILLION)
TABLE 194. MIDDLE EAST PROGRAMMATIC ADVERTISING MARKET SIZE, BY DISPLAY, 2018-2032 (USD MILLION)
TABLE 195. MIDDLE EAST PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO, 2018-2032 (USD MILLION)
TABLE 196. MIDDLE EAST PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2032 (USD MILLION)
TABLE 197. MIDDLE EAST PROGRAMMATIC ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 198. MIDDLE EAST PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMOTIVE, 2018-2032 (USD MILLION)
TABLE 199. MIDDLE EAST PROGRAMMATIC ADVERTISING MARKET SIZE, BY BFSI, 2018-2032 (USD MILLION)
TABLE 200. MIDDLE EAST PROGRAMMATIC ADVERTISING MARKET SIZE, BY HEALTHCARE, 2018-2032 (USD MILLION)
TABLE 201. MIDDLE EAST PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA AND ENTERTAINMENT, 2018-2032 (USD MILLION)
TABLE 202. MIDDLE EAST PROGRAMMATIC ADVERTISING MARKET SIZE, BY RETAIL, 2018-2032 (USD MILLION)
TABLE 203. MIDDLE EAST PROGRAMMATIC ADVERTISING MARKET SIZE, BY TRAVEL, 2018-2032 (USD MILLION)
TABLE 204. AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 205. AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY CHANNEL, 2018-2032 (USD MILLION)
TABLE 206. AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO, 2018-2032 (USD MILLION)
TABLE 207. AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DISPLAY, 2018-2032 (USD MILLION)
TABLE 208. AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO, 2018-2032 (USD MILLION)
TABLE 209. AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2032 (USD MILLION)
TABLE 210. AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 211. AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMOTIVE, 2018-2032 (USD MILLION)
TABLE 212. AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY BFSI, 2018-2032 (USD MILLION)
TABLE 213. AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY HEALTHCARE, 2018-2032 (USD MILLION)
TABLE 214. AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA AND ENTERTAINMENT, 2018-2032 (USD MILLION)
TABLE 215. AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY RETAIL, 2018-2032 (USD MILLION)
TABLE 216. AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TRAVEL, 2018-2032 (USD MILLION)
TABLE 217. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 218. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY CHANNEL, 2018-2032 (USD MILLION)
TABLE 219. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO, 2018-2032 (USD MILLION)
TABLE 220. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY DISPLAY, 2018-2032 (USD MILLION)
TABLE 221. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO, 2018-2032 (USD MILLION)
TABLE 222. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2032 (USD MILLION)
TABLE 223. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 224. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMOTIVE, 2018-2032 (USD MILLION)
TABLE 225. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY BFSI, 2018-2032 (USD MILLION)
TABLE 226. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY HEALTHCARE, 2018-2032 (USD MILLION)
TABLE 227. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA AND ENTERTAINMENT, 2018-2032 (USD MILLION)
TABLE 228. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY RETAIL, 2018-2032 (USD MILLION)
TABLE 229. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY TRAVEL, 2018-2032 (USD MILLION)
TABLE 230. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 231. ASEAN PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 232. ASEAN PROGRAMMATIC ADVERTISING MARKET SIZE, BY CHANNEL, 2018-2032 (USD MILLION)
TABLE 233. ASEAN PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO, 2018-2032 (USD MILLION)
TABLE 234. ASEAN PROGRAMMATIC ADVERTISING MARKET SIZE, BY DISPLAY, 2018-2032 (USD MILLION)
TABLE 235. ASEAN PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO, 2018-2032 (USD MILLION)
TABLE 236. ASEAN PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2032 (USD MILLION)
TABLE 237. ASEAN PROGRAMMATIC ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 238. ASEAN PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMOTIVE, 2018-2032 (USD MILLION)
TABLE 239. ASEAN PROGRAMMATIC ADVERTISING MARKET SIZE, BY BFSI, 2018-2032 (USD MILLION)
TABLE 240. ASEAN PROGRAMMATIC ADVERTISING MARKET SIZE, BY HEALTHCARE, 2018-2032 (USD MILLION)
TABLE 241. ASEAN PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA AND ENTERTAINMENT, 2018-2032 (USD MILLION)
TABLE 242. ASEAN PROGRAMMATIC ADVERTISING MARKET SIZE, BY RETAIL, 2018-2032 (USD MILLION)
TABLE 243. ASEAN PROGRAMMATIC ADVERTISING MARKET SIZE, BY TRAVEL, 2018-2032 (USD MILLION)
TABLE 244. GCC PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 245. GCC PROGRAMMATIC ADVERTISING MARKET SIZE, BY CHANNEL, 2018-2032 (USD MILLION)
TABLE 246. GCC PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO, 2018-2032 (USD MILLION)
TABLE 247. GCC PROGRAMMATIC ADVERTISING MARKET SIZE, BY DISPLAY, 2018-2032 (USD MILLION)
TABLE 248. GCC PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO, 2018-2032 (USD MILLION)
TABLE 249. GCC PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2032 (USD MILLION)
TABLE 250. GCC PROGRAMMATIC ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 251. GCC PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMOTIVE, 2018-2032 (USD MILLION)
TABLE 252. GCC PROGRAMMATIC ADVERTISING MARKET SIZE, BY BFSI, 2018-2032 (USD MILLION)
TABLE 253. GCC PROGRAMMATIC ADVERTISING MARKET SIZE, BY HEALTHCARE, 2018-2032 (USD MILLION)
TABLE 254. GCC PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA AND ENTERTAINMENT, 2018-2032 (USD MILLION)
TABLE 255. GCC PROGRAMMATIC ADVERTISING MARKET SIZE, BY RETAIL, 2018-2032 (USD MILLION)
TABLE 256. GCC PROGRAMMATIC ADVERTISING MARKET SIZE, BY TRAVEL, 2018-2032 (USD MILLION)
TABLE 257. EUROPEAN UNION PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 258. EUROPEAN UNION PROGRAMMATIC ADVERTISING MARKET SIZE, BY CHANNEL, 2018-2032 (USD MILLION)
TABLE 259. EUROPEAN UNION PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO, 2018-2032 (USD MILLION)
TABLE 260. EUROPEAN UNION PROGRAMMATIC ADVERTISING MARKET SIZE, BY DISPLAY, 2018-2032 (USD MILLION)
TABLE 261. EUROPEAN UNION PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO, 2018-2032 (USD MILLION)
TABLE 262. EUROPEAN UNION PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2032 (USD MILLION)
TABLE 263. EUROPEAN UNION PROGRAMMATIC ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 264. EUROPEAN UNION PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMOTIVE, 2018-2032 (USD MILLION)
TABLE 265. EUROPEAN UNION PROGRAMMATIC ADVERTISING MARKET SIZE, BY BFSI, 2018-2032 (USD MILLION)
TABLE 266. EUROPEAN UNION PROGRAMMATIC ADVERTISING MARKET SIZE, BY HEALTHCARE, 2018-2032 (USD MILLION)
TABLE 267. EUROPEAN UNION PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA AND ENTERTAINMENT, 2018-2032 (USD MILLION)
TABLE 268. EUROPEAN UNION PROGRAMMATIC ADVERTISING MARKET SIZE, BY RETAIL, 2018-2032 (USD MILLION)
TABLE 269. EUROPEAN UNION PROGRAMMATIC ADVERTISING MARKET SIZE, BY TRAVEL, 2018-2032 (USD MILLION)
TABLE 270. BRICS PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 271. BRICS PROGRAMMATIC ADVERTISING MARKET SIZE, BY CHANNEL, 2018-2032 (USD MILLION)
TABLE 272. BRICS PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO, 2018-2032 (USD MILLION)
TABLE 273. BRICS PROGRAMMATIC ADVERTISING MARKET SIZE, BY DISPLAY, 2018-2032 (USD MILLION)
TABLE 274. BRICS PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO, 2018-2032 (USD MILLION)
TABLE 275. BRICS PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2032 (USD MILLION)
TABLE 276. BRICS PROGRAMMATIC ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 277. BRICS PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMOTIVE, 2018-2032 (USD MILLION)
TABLE 278. BRICS PROGRAMMATIC ADVERTISING MARKET SIZE, BY BFSI, 2018-2032 (USD MILLION)
TABLE 279. BRICS PROGRAMMATIC ADVERTISING MARKET SIZE, BY HEALTHCARE, 2018-2032 (USD MILLION)
TABLE 280. BRICS PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA AND ENTERTAINMENT, 2018-2032 (USD MILLION)
TABLE 281. BRICS PROGRAMMATIC ADVERTISING MARKET SIZE, BY RETAIL, 2018-2032 (USD MILLION)
TABLE 282. BRICS PROGRAMMATIC ADVERTISING MARKET SIZE, BY TRAVEL, 2018-2032 (USD MILLION)
TABLE 283. G7 PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 284. G7 PROGRAMMATIC ADVERTISING MARKET SIZE, BY CHANNEL, 2018-2032 (USD MILLION)
TABLE 285. G7 PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO, 2018-2032 (USD MILLION)
TABLE 286. G7 PROGRAMMATIC ADVERTISING MARKET SIZE, BY DISPLAY, 2018-2032 (USD MILLION)
TABLE 287. G7 PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO, 2018-2032 (USD MILLION)
TABLE 288. G7 PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2032 (USD MILLION)
TABLE 289. G7 PROGRAMMATIC ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 290. G7 PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMOTIVE, 2018-2032 (USD MILLION)
TABLE 291. G7 PROGRAMMATIC ADVERTISING MARKET SIZE, BY BFSI, 2018-2032 (USD MILLION)
TABLE 292. G7 PROGRAMMATIC ADVERTISING MARKET SIZE, BY HEALTHCARE, 2018-2032 (USD MILLION)
TABLE 293. G7 PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA AND ENTERTAINMENT, 2018-2032 (USD MILLION)
TABLE 294. G7 PROGRAMMATIC ADVERTISING MARKET SIZE, BY RETAIL, 2018-2032 (USD MILLION)
TABLE 295. G7 PROGRAMMATIC ADVERTISING MARKET SIZE, BY TRAVEL, 2018-2032 (USD MILLION)
TABLE 296. NATO PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 297. NATO PROGRAMMATIC ADVERTISING MARKET SIZE, BY CHANNEL, 2018-2032 (USD MILLION)
TABLE 298. NATO PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO, 2018-2032 (USD MILLION)
TABLE 299. NATO PROGRAMMATIC ADVERTISING MARKET SIZE, BY DISPLAY, 2018-2032 (USD MILLION)
TABLE 300. NATO PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO, 2018-2032 (USD MILLION)
TABLE 301. NATO PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2032 (USD MILLION)
TABLE 302. NATO PROGRAMMATIC ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 303. NATO PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMOTIVE, 2018-2032 (USD MILLION)
TABLE 304. NATO PROGRAMMATIC ADVERTISING MARKET SIZE, BY BFSI, 2018-2032 (USD MILLION)
TABLE 305. NATO PROGRAMMATIC ADVERTISING MARKET SIZE, BY HEALTHCARE, 2018-2032 (USD MILLION)
TABLE 306. NATO PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA AND ENTERTAINMENT, 2018-2032 (USD MILLION)
TABLE 307. NATO PROGRAMMATIC ADVERTISING MARKET SIZE, BY RETAIL, 2018-2032 (USD MILLION)
TABLE 308. NATO PROGRAMMATIC ADVERTISING MARKET SIZE, BY TRAVEL, 2018-2032 (USD MILLION)
TABLE 309. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 310. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 311. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY CHANNEL, 2018-2032 (USD MILLION)
TABLE 312. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO, 2018-2032 (USD MILLION)
TABLE 313. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY DISPLAY, 2018-2032 (USD MILLION)
TABLE 314. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO, 2018-2032 (USD MILLION)
TABLE 315. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2032 (USD MILLION)
TABLE 316. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 317. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMOTIVE, 2018-2032 (USD MILLION)
TABLE 318. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY BFSI, 2018-2032 (USD MILLION)
TABLE 319. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY HEALTHCARE, 2018-2032 (USD MILLION)
TABLE 320. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA AND ENTERTAINMENT, 2018-2032 (USD MILLION)
TABLE 321. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY RETAIL, 2018-2032 (USD MILLION)
TABLE 322. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY TRAVEL, 2018-2032 (USD MILLION)
TABLE 323. CHINA PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 324. CHINA PROGRAMMATIC ADVERTISING MARKET SIZE, BY CHANNEL, 2018-2032 (USD MILLION)
TABLE 325. CHINA PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO, 2018-2032 (USD MILLION)
TABLE 326. CHINA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DISPLAY, 2018-2032 (USD MILLION)
TABLE 327. CHINA PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO, 2018-2032 (USD MILLION)
TABLE 328. CHINA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2032 (USD MILLION)
TABLE 329. CHINA PROGRAMMATIC ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 330. CHINA PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMOTIVE, 2018-2032

Companies Mentioned

The key companies profiled in this Programmatic Advertising market report include:
  • Adobe Inc.
  • AdRoll, Inc.
  • Amazon.com, Inc.
  • Amobee Inc.
  • AppLovin Corporation
  • Criteo S.A.
  • Dentsu International Limited
  • Google LLC
  • GroupM Limited
  • MediaMath, Inc.
  • PubMatic, Inc.
  • SmartyAds, Inc.
  • StackAdapt, Inc.
  • The Trade Desk, Inc.

Table Information

Report AttributeDetails
No. of Pages181
PublishedJanuary 2026
Forecast Period2026 - 2032
Estimated Market Value ( USD ) in 2026 $ 766.2 Billion
Forecasted Market Value ( USD ) by 2032 $ 1520 Billion
Compound Annual Growth Rate12.0%
Regions CoveredGlobal
No. of Companies Mentioned15

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