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The Programmatic Advertising Market size was estimated at USD 56.74 billion in 2023, USD 64.21 billion in 2024, and is expected to grow at a CAGR of 14.05% to reach USD 142.48 billion by 2030. Speak directly to the analyst to clarify any post sales queries you may have.
Programmatic advertising includes automated buying and selling of digital advertising inventory, which includes display, video, native, mobile, in-app, and social media ads. This innovative technology enables advertisers to target specific audiences, optimize budgets, and streamline ad operations by leveraging real-time data and artificial intelligence algorithms. Programmatic advertising automates the entire process of ad trading through various platforms, such as Demand Side Platforms (DSPs), Supply Side Platforms (SSPs), Data Management Platforms (DMPs), Ad Exchanges, and Ad Networks. Rapidly increasing adoption of mobile devices and increasing shift from traditional media channels to online platforms are elevating the demand for programmatic advertising solutions. The surge in video consumption across social media platforms and the growing demand for personalized advertising experiences are further increasing the utilization of programmatic advertising solutions. Concerns surrounding data privacy & user consent due to stringent regulations associated with programmatic advertising hamper market growth. The growing popularity of voice-enabled devices, virtual reality (VR), and augmented reality (AR) technologies is expected to create a platform for programmatic advertising. The growing incorporation of blockchain technology and artificial Intelligence (AI) in programmatic advertising solutions is expected to enhance transparency, security, and personalization, creating opportunities for market growth.
Regional Insights
The overgrowing penetration of smartphones, tablets, and smart devices encourages the market vendors to launch their products over the programmatic advertising platforms to boost sales and profitability worldwide. The increasing numbers of users associated with smart devices boost the market potential of programmatic advertising platforms in the Americas. The rising consumption and utilization of digital content across social media and eCommerce platforms have enhanced the APAC's digital economy. Studies show that the digital economy in the Association of Southeast Asian Nations (ASEAN) with countries including Myanmar, Thailand, Vietnam, Indonesia, Singapore, Philippines, and others is rapidly increasing. The bolstering usage of social media and video streaming platforms such as Instagram, Twitter, Facebook, YouTube, and others provides opportunities for businesses to promote their products through programmatic advertising platforms in the region. Video advertising accounts for significant expenditure across Europe, significantly driven by Western European countries, namely the UK, France, Italy, and Germany. Russia. The rising spending for video advertising has further paved the way for new opportunities to enter into programmatic advertising in EMEA.FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Programmatic Advertising Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Programmatic Advertising Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.Key Company Profiles
The report delves into recent significant developments in the Programmatic Advertising Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Amazon.com, Inc., Amobee by Tremor International Ltd, Baidu, Inc., Basis Technologies Holdings Limited, BidTheatre AB, Choozle, Inc., Criteo, Eskimi, Google LLC by Alphabet Inc., Lotame Solutions, Inc., Magnite, Inc., Manadge by Triton Digital, MediaMath, Inc., Meta Platforms, Inc., NextRoll, Inc., PubMatic, Inc., Salesforce, Inc., Simplifi Holdings, LLC, Smaato, Inc. by Verve Group Inc., SmartyAds LLP, StackAdapt Inc., The Trade Desk, Verizon Communications Inc., War Room Inc., and Xandr by Microsoft Corporation.Market Segmentation & Coverage
This research report categorizes the Programmatic Advertising Market to forecast the revenues and analyze trends in each of the following sub-markets:- Type
- Automated Guaranteed
- Private Marketplaces
- Real time Bidding
- End-Use
- Automotive
- Government
- Healthcare
- IT & Telecom
- Manufacturing
- Region
- Americas
- Argentina
- Brazil
- Canada
- Mexico
- United States
- California
- Florida
- Illinois
- New York
- Ohio
- Pennsylvania
- Texas
- Asia-Pacific
- Australia
- China
- India
- Indonesia
- Japan
- Malaysia
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
- Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom
- Americas
The report offers valuable insights on the following aspects:
- Market Penetration: It presents comprehensive information on the market provided by key players.
- Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
- Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
- Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
- Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
The report addresses key questions such as:
- What is the market size and forecast of the Programmatic Advertising Market?
- Which products, segments, applications, and areas should one consider investing in over the forecast period in the Programmatic Advertising Market?
- What are the technology trends and regulatory frameworks in the Programmatic Advertising Market?
- What is the market share of the leading vendors in the Programmatic Advertising Market?
- Which modes and strategic moves are suitable for entering the Programmatic Advertising Market?
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Table of Contents
1. Preface
2. Research Methodology
4. Market Overview
5. Market Insights
6. Programmatic Advertising Market, by Type
7. Programmatic Advertising Market, by End-Use
8. Americas Programmatic Advertising Market
9. Asia-Pacific Programmatic Advertising Market
10. Europe, Middle East & Africa Programmatic Advertising Market
11. Competitive Landscape
12. Competitive Portfolio
13. Appendix
List of Figures
List of Tables
Companies Mentioned
- Adobe Inc.
- Amazon.com, Inc.
- Amobee by Tremor International Ltd
- Baidu, Inc.
- Basis Technologies Holdings Limited
- BidTheatre AB
- Choozle, Inc.
- Criteo
- Eskimi
- Google LLC by Alphabet Inc.
- Lotame Solutions, Inc.
- Magnite, Inc.
- Manadge by Triton Digital
- MediaMath, Inc.
- Meta Platforms, Inc.
- NextRoll, Inc.
- PubMatic, Inc.
- Salesforce, Inc.
- Simplifi Holdings, LLC
- Smaato, Inc. by Verve Group Inc.
- SmartyAds LLP
- StackAdapt Inc.
- The Trade Desk
- Verizon Communications Inc.
- War Room Inc.
- Xandr by Microsoft Corporation
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 196 |
| Published | March 2024 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 64.21 Billion |
| Forecasted Market Value ( USD | $ 142.48 Billion |
| Compound Annual Growth Rate | 14.0% |
| Regions Covered | Global |
| No. of Companies Mentioned | 26 |
