FEATURED COMPANIES
- Adobe marketing cloud
- AdReady
- AdRoll
- Baidu, Inc.
- Centro, Inc.
- Choozle
The Global Programmatic Advertising Market size was estimated at USD 3,240.07 million in 2021, USD 3,624.73 million in 2022, and is projected to grow at a Compound Annual Growth Rate (CAGR) of 12.04% to reach USD 6,412.16 million by 2027.
The report provides market sizing and forecast across five major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF. It helps organization leaders make better decisions when currency exchange data is readily available. In this report, the years 2019 and 2020 are considered historical years, 2021 as the base year, 2022 as the estimated year, and years from 2023 to 2027 are considered the forecast period.
This research report categorizes the Programmatic Advertising to forecast the revenues and analyze the trends in each of the following sub-markets:
COVID-19 is an incomparable global public health emergency that has affected almost every industry, and the long-term effects are projected to impact the industry growth during the forecast period. Our ongoing research amplifies our research framework to ensure the inclusion of underlying COVID-19 issues and potential paths forward. The report delivers insights on COVID-19 considering the changes in consumer behavior and demand, purchasing patterns, re-routing of the supply chain, dynamics of current market forces, and the significant interventions of governments. The updated study provides insights, analysis, estimations, and forecasts, considering the COVID-19 impact on the market.
We continuously monitor and update reports on political and economic uncertainty due to the Russian invasion of Ukraine. Negative impacts are significantly foreseen globally, especially across Eastern Europe, European Union, Eastern & Central Asia, and the United States. This contention has severely affected lives and livelihoods and represents far-reaching disruptions in trade dynamics. The potential effects of ongoing war and uncertainty in Eastern Europe are expected to have an adverse impact on the world economy, with especially long-term harsh effects on Russia.
This report uncovers the impact of demand & supply, pricing variants, strategic uptake of vendors, and recommendations for Programmatic Advertising market considering the current update on the conflict and its global response.
The Competitive Strategic Window analyses the competitive landscape in terms of markets, applications, and geographies to help the vendor define an alignment or fit between their capabilities and opportunities for future growth prospects. It describes the optimal or favorable fit for the vendors to adopt successive merger and acquisition strategies, geography expansion, research & development, and new product introduction strategies to execute further business expansion and growth during a forecast period.
The FPNV Positioning Matrix evaluates and categorizes the vendors in the Programmatic Advertising Market based on Business Strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and Product Satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) that aids businesses in better decision making and understanding the competitive landscape.
The Market Share Analysis offers the analysis of vendors considering their contribution to the overall market. It provides the idea of its revenue generation into the overall market compared to other vendors in the space. It provides insights into how vendors are performing in terms of revenue generation and customer base compared to others. Knowing market share offers an idea of the size and competitiveness of the vendors for the base year. It reveals the market characteristics in terms of accumulation, fragmentation, dominance, and amalgamation traits.
The Competitive Scenario provides an outlook analysis of the various business growth strategies adopted by the vendors. The news covered in this section deliver valuable thoughts at the different stage while keeping up-to-date with the business and engage stakeholders in the economic debate. The competitive scenario represents press releases or news of the companies categorized into Merger & Acquisition, Agreement, Collaboration, & Partnership, New Product Launch & Enhancement, Investment & Funding, and Award, Recognition, & Expansion. All the news collected help vendor to understand the gaps in the marketplace and competitor’s strength and weakness thereby, providing insights to enhance product and service.
The report profoundly explores the recent significant developments by the leading vendors and innovation profiles in the Global Programmatic Advertising Market, including Adobe marketing cloud, AdReady, AdRoll, Alibaba Group Holdings Ltd., Baidu, Inc., Centro, Inc., Choozle, DoubleClick, Rubicon Project, and Tencent Holdings Ltd..
1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyze penetration across mature segments of the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments
1. What is the market size and forecast of the Global Programmatic Advertising Market?
2. What are the inhibiting factors and impact of COVID-19 shaping the Global Programmatic Advertising Market during the forecast period?
3. Which are the products/segments/applications/areas to invest in over the forecast period in the Global Programmatic Advertising Market?
4. What is the competitive strategic window for opportunities in the Global Programmatic Advertising Market?
5. What are the technology trends and regulatory frameworks in the Global Programmatic Advertising Market?
6. What is the market share of the leading vendors in the Global Programmatic Advertising Market?
7. What modes and strategic moves are considered suitable for entering the Global Programmatic Advertising Market?
Market Statistics:
The report provides market sizing and forecast across five major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF. It helps organization leaders make better decisions when currency exchange data is readily available. In this report, the years 2019 and 2020 are considered historical years, 2021 as the base year, 2022 as the estimated year, and years from 2023 to 2027 are considered the forecast period.
Market Segmentation & Coverage:
This research report categorizes the Programmatic Advertising to forecast the revenues and analyze the trends in each of the following sub-markets:
- Based on Device Type, the market was studied across Desktop and Mobile.
- Based on Media Type, the market was studied across Audio Ads, DOOH, Digital Display, Social Ads, and Video Ads.
- Based on Platform Type, the market was studied across Automated Guaranteed, Private Marketplace Guaranteed, Real Time Buying, and Unreserved Fixed-rate.
- Based on Region, the market was studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, and Thailand. Europe, Middle East & Africa is further studied across France, Germany, Italy, Netherlands, Qatar, Russia, Saudi Arabia, South Africa, Spain, United Arab Emirates, and United Kingdom.
Cumulative Impact of COVID-19:
COVID-19 is an incomparable global public health emergency that has affected almost every industry, and the long-term effects are projected to impact the industry growth during the forecast period. Our ongoing research amplifies our research framework to ensure the inclusion of underlying COVID-19 issues and potential paths forward. The report delivers insights on COVID-19 considering the changes in consumer behavior and demand, purchasing patterns, re-routing of the supply chain, dynamics of current market forces, and the significant interventions of governments. The updated study provides insights, analysis, estimations, and forecasts, considering the COVID-19 impact on the market.
Cumulative Impact of 2022 Russia Ukraine Conflict:
We continuously monitor and update reports on political and economic uncertainty due to the Russian invasion of Ukraine. Negative impacts are significantly foreseen globally, especially across Eastern Europe, European Union, Eastern & Central Asia, and the United States. This contention has severely affected lives and livelihoods and represents far-reaching disruptions in trade dynamics. The potential effects of ongoing war and uncertainty in Eastern Europe are expected to have an adverse impact on the world economy, with especially long-term harsh effects on Russia.
This report uncovers the impact of demand & supply, pricing variants, strategic uptake of vendors, and recommendations for Programmatic Advertising market considering the current update on the conflict and its global response.
Competitive Strategic Window:
The Competitive Strategic Window analyses the competitive landscape in terms of markets, applications, and geographies to help the vendor define an alignment or fit between their capabilities and opportunities for future growth prospects. It describes the optimal or favorable fit for the vendors to adopt successive merger and acquisition strategies, geography expansion, research & development, and new product introduction strategies to execute further business expansion and growth during a forecast period.
FPNV Positioning Matrix:
The FPNV Positioning Matrix evaluates and categorizes the vendors in the Programmatic Advertising Market based on Business Strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and Product Satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) that aids businesses in better decision making and understanding the competitive landscape.
Market Share Analysis:
The Market Share Analysis offers the analysis of vendors considering their contribution to the overall market. It provides the idea of its revenue generation into the overall market compared to other vendors in the space. It provides insights into how vendors are performing in terms of revenue generation and customer base compared to others. Knowing market share offers an idea of the size and competitiveness of the vendors for the base year. It reveals the market characteristics in terms of accumulation, fragmentation, dominance, and amalgamation traits.
Competitive Scenario:
The Competitive Scenario provides an outlook analysis of the various business growth strategies adopted by the vendors. The news covered in this section deliver valuable thoughts at the different stage while keeping up-to-date with the business and engage stakeholders in the economic debate. The competitive scenario represents press releases or news of the companies categorized into Merger & Acquisition, Agreement, Collaboration, & Partnership, New Product Launch & Enhancement, Investment & Funding, and Award, Recognition, & Expansion. All the news collected help vendor to understand the gaps in the marketplace and competitor’s strength and weakness thereby, providing insights to enhance product and service.
Company Usability Profiles:
The report profoundly explores the recent significant developments by the leading vendors and innovation profiles in the Global Programmatic Advertising Market, including Adobe marketing cloud, AdReady, AdRoll, Alibaba Group Holdings Ltd., Baidu, Inc., Centro, Inc., Choozle, DoubleClick, Rubicon Project, and Tencent Holdings Ltd..
The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyze penetration across mature segments of the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments
The report answers questions such as:
1. What is the market size and forecast of the Global Programmatic Advertising Market?
2. What are the inhibiting factors and impact of COVID-19 shaping the Global Programmatic Advertising Market during the forecast period?
3. Which are the products/segments/applications/areas to invest in over the forecast period in the Global Programmatic Advertising Market?
4. What is the competitive strategic window for opportunities in the Global Programmatic Advertising Market?
5. What are the technology trends and regulatory frameworks in the Global Programmatic Advertising Market?
6. What is the market share of the leading vendors in the Global Programmatic Advertising Market?
7. What modes and strategic moves are considered suitable for entering the Global Programmatic Advertising Market?
Frequently Asked Questions about the Global Programmatic Advertising Market
What is the estimated value of the Global Programmatic Advertising Market?
What is the growth rate of the Global Programmatic Advertising Market?
What is the forecasted size of the Global Programmatic Advertising Market?
Who are the key companies in the Global Programmatic Advertising Market?
Note: Product cover images may vary from those shown
FEATURED COMPANIES
- Adobe marketing cloud
- AdReady
- AdRoll
- Baidu, Inc.
- Centro, Inc.
- Choozle
1. Preface
2. Research Methodology
5. Market Insights
6. Programmatic Advertising Market, by Device Type
7. Programmatic Advertising Market, by Media Type
8. Programmatic Advertising Market, by Platform Type
9. Americas Programmatic Advertising Market
10. Asia-Pacific Programmatic Advertising Market
11. Europe, Middle East & Africa Programmatic Advertising Market
12. Competitive Landscape
13. Company Usability Profiles
14. Appendix
List of Figures
List of Tables
Note: Product cover images may vary from those shown
- Adobe marketing cloud
- AdReady
- AdRoll
- Alibaba Group Holdings Ltd.
- Baidu, Inc.
- Centro, Inc.
- Choozle
- DoubleClick
- Rubicon Project
- Tencent Holdings Ltd.
Note: Product cover images may vary from those shown
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