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Countertops

  • ID: 4995479
  • Report
  • February 2020
  • Region: Global
  • 225 Pages
  • The Freedonia Group
1 of 5

FEATURED COMPANIES

  • Dupont
  • Formica
  • Panolam
  • Wilsonart
  • MORE

This study analyzes US demand for countertops by surface material, area of installation, market, and region. Countertop demand is measured at the fabricator level (the point at which the material is formed into a countertop) for all surface materials. Edging and backsplashes are included in demand figures.

For the purposes of this study, market share is calculated at the countertop material suppliers’ level. The market is comprised of demand for materials supplied to countertop fabricators by manufacturers of laminate sheet; slabs of solid surface materials; and engineered stone, tile, and other materials.

The surface materials broken out are:

  • laminates
  • natural stone, including any stone that can be cut into a slab and then further refined by polishing and grinding (i.e., granite, marble, and other natural stone, such as bluestone, lava stone, limestone, onyx, quartzite, slate, soapstone, and travertine)
  • engineered stone, which includes engineered quartz, engineered marble, and polymer concrete
  • solid surface and other cast polymers (e.g., cultured marble and cultured onyx)
  • tile – i.e., ceramic (earthenware and stoneware), porcelain, stone, bronze, copper, glass, iron, nickel, pewter, stainless steel, tin, and zinc
  • other materials, including:
    • bamboo, which is treated separately from wood for the purposes of this study
    • concrete
    • cork
    • glass
  • porcelain slab, including large format porcelain tile panels/slabs (also known as gauged porcelain tile panels) and compact sintered surfaces
    • recycled materials, including countertops made from completely recycled materials, partially recycled materials, or reclaimed materials, such as tiles salvaged from other countertop installations (since no new tiles have to be produced)
    • stainless steel and other metals, which include individual countertops installed on cabinetry but not metal tops mounted on multipurpose equipment, such as carts, tables, or shelves
    • wood/butcher block (not including bamboo), including those made from hardwoods (e.g., black walnut, cherry, maple, and mesquite)

Tiles made from metal and glass (including bronze, copper, glass, iron, nickel, pewter, stainless steel, tin, and zinc) are not included in this segment. Demand for tiles made of these materials is counted under tile demand numbers for the purpose of this study.

Stone tiles differ from stone slabs in that:

  • Natural stone tiles are generally sold in thin one-foot squares, while stone slabs are much thicker and heavier.
  • There are grout lines in stone tile counters.

Countertop products by area of installation include:

  • kitchen countertops
  • bathroom countertops
  • other countertops, such as those used to top store display cabinets; home office, laundry room, mudroom, and hobby/craft room cabinets; wet bars; garage work benches; and other surfaces

The major market segments analyzed are:

  • residential buildings
  • commercial buildings, which are segmented into:
  • office and retail buildings, including offices, retail establishments such as stores and shopping centers, foodservice establishments, warehousing and storage facilities not located on industrial sites, and various other commercial structures such as banks and theaters
  • lodging, which includes hospitality facilities such as hotels and motels
  • institutional buildings, including educational facilities, hospitals and other healthcare facilities, religious establishments, libraries, and museums
  • industrial buildings include offices in industrial spaces, in addition to manufacturing, processing, and warehousing facilities at industrial sites
  • other nonresidential buildings that use countertops include airport and bus terminals, civic centers, post offices, prisons, and recreational buildings
  • vehicles, including recreational vehicles (RVs), boats, personal aircraft, trains, and other vehicles, such as limousines

Markets are also broken out by application:

  • new
  • remodeling

In addition, demand for countertops is also segmented by the following US geographic regions subregions:

  • Northeast (New England and Middle Atlantic)
  • Midwest (East North Central and West North Central)
  • South (South Atlantic, East South Central, and West South Central)
  • West (Mountain and Pacific)
Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • Dupont
  • Formica
  • Panolam
  • Wilsonart
  • MORE

1. Executive Summary

2. Overview

  • Key Findings
  • US Countertop Demand
  • Demand by Surface Material
  • Volume
  • Value
  • Demand by Market (Residential Buildings, Commercial Buildings, Vehicles)
  • Volume
  • Value
  • Demand by Area of Installation (Kitchen, Bathroom, Other)
  • Volume
  • Value
  • Pricing Trends
  • Foreign Trade & Tariffs
  • Environmental & Regulatory Considerations (Product Quality, Green Building, Radon Gas, Formaldehyde, & Silicosis)

3. Laminate Countertops

  • Definition & Scope
  • Laminate Countertops: Demand by Market
  • Laminate Countertops: Demand by Area of Installation
  • Laminate Countertops: Pricing Trends
  • Laminate Countertops: Foreign Trade
  • Laminate Countertops: Market Share

4. Natural Stone Countertops (Granite, Marble, & Other)

  • Definition & Scope
  • Natural Stone Countertops: Demand by Market
  • Natural Stone Countertops: Demand by Area of Installation
  • Natural Stone Countertops: Demand by Type
  • Granite
  • Marble & Other Natural Stone
  • Natural Stone Countertops: Pricing Trends
  • Natural Stone Countertops: Foreign Trade

5. Engineered Stone Countertops

  • Definition & Scope
  • Engineered Stone Countertops: Demand by Market
  • Engineered Stone Countertops: Demand by Area of Installation
  • Engineered Stone Countertops: Pricing Trends
  • Engineered Stone Countertops: Foreign Trade
  • Engineered Stone Countertop Foreign Trade
  • China
  • Turkey & India
  • Engineered Stone Countertops: Market Share

6. Solid Surface & Other Cast Polymer Countertops

  • Definition & Scope
  • Solid Surface & Other Cast Polymer Countertops: Demand by Market
  • Solid Surface & Other Cast Polymer Countertops: Demand by Area of Installation
  • Solid Surface & Other Cast Polymer Countertops: Demand by Type
  • Solid Surface
  • Other Cast Polymers
  • Solid Surface & Other Cast Polymer Countertops: Pricing Trends
  • Solid Surface & Other Cast Polymer Countertops: Foreign Trade
  • Solid Surface Countertops: Market Share

7. Tile Countertops

  • Tile Countertops: Demand by Market
  • Tile Countertops: Demand by Area of Installation
  • Tile Countertop Materials: Demand by Type
  • Ceramic
  • Porcelain
  • Stone
  • Other Tile
  • Tile Countertops: Pricing Trends
  • Tile Countertops: Foreign Trade

8. Other Countertop Surface Materials

  • Definition & Scope
  • Other Countertop Surface Materials: Demand by Market
  • Other Countertop Surface Materials: Demand by Area of Installation
  • Other Countertop Surface Materials: Demand by Type
  • Metal
  • Wood
  • Recycled Materials
  • Concrete
  • Porcelain Slab
  • All Other Surface Materials

9. Residential Building Countertops

  • Key Findings
  • Residential Countertops: Demand by Surface Material
  • Demand by Application
  • New vs. Remodeling
  • New Buildings
  • Remodeling
  • Residential Countertops: Demand by Area of Installation
  • Types of Residences
  • Demand by Housing Type
  • Single-Family
  • Multifamily
  • Manufactured Housing

10. Commercial Building & Vehicle Countertops

  • Key Findings
  • Commercial Countertops: Demand by Surface Material
  • Commercial Countertops: Demand by Application
  • New vs. Remodeling
  • New Buildings
  • Remodeling
  • Commercial Countertops: Demand by Area of Installation
  • Commercial Building Types
  • Demand by Building Type
  • Office & Retail
  • Lodging
  • Institutional
  • Industrial
  • Other Commercial Buildings
  • Vehicle Countertops: Demand by Surface Material
  • Vehicle Countertops: Demand by Area of Installation & Application
  • Vehicle Countertops: Demand by End-Use

11. Kitchen Countertops

  • Key Findings
  • Kitchen Countertops: Demand by Surface Material
  • Kitchen Countertops: Demand by Market
  • Residential Buildings
  • Commercial Buildings
  • Vehicles

12. Bathroom Countertops

  • Key Findings
  • Bathroom Countertops: Demand by Surface Material
  • Bathroom Countertops: Demand by Market
  • Residential Buildings
  • Commercial Buildings
  • Vehicles

13. Other Countertops

  • Key Findings
  • Other Countertops: Demand by Surface Material
  • Other Countertops: Demand by Market
  • Residential Buildings
  • Commercial Buildings
  • Vehicles

14. Regions

  • Key Findings
  • Countertop Demand by Region
  • Northeast
  • Midwest
  • South
  • West

15. Industry Structure

  • Key Findings & Industry Composition
  • Market Share
  • Competitive Strategies
  • Research & Development
  • Manufacturing
  • Marketing
  • Distribution
  • Cooperative Agreements
  • Mergers & Acquisitions
  • List of Industry Participants

16. Appendix

  • Scope
  • Definitions
  • Abbreviations
  • Freedonia Methodology
  • Study-Specific Methodology
  • Sources
  • Associations & Agencies
  • Related Freedonia Group Studies
  • Macroeconomic Assumptions
  • Economic Environment
  • Demographics
  • Building Construction
  • Residential Building Construction
  • Residential Improvements & Repairs
  • Commercial Building Construction
  • Commercial Building Improvements & Repairs
  • Housing Completions
  • Housing Stock
  • Consumer Financing

List of Tables

2. Overview
Table 2-1 - Countertop Demand, 2009 - 2029 (million square feet & million dollars)
Table 2-2 - Countertop Demand by Surface Material, 2009 - 2029 (million square feet)
Table 2-3 - Countertop Demand by Surface Material, 2009 - 2029 (million dollars)
Table 2-4 - Countertop Demand by Market, 2009 - 2029 (million square feet)
Table 2-5 - Countertop Demand by Market, 2009 - 2029 (million dollars)
Table 2-6 - Countertop Demand by Area of Installation, 2009 - 2029 (million square feet)
Table 2-7 - Countertop Demand by Area of Installation, 2009 - 2029 (million dollars)
Table 2-8 - Average Countertop Prices by Surface Material, 2009 - 2029 (dollars per square foot)
Table 2-9 - Environmental & Regulatory Considerations in the US Countertops Market
3. Laminate Countertops
Table 3-1 - Laminate Countertop Demand by Market, 2009 - 2029 (million square feet & million dollars)
Table 3-2 - Laminate Countertop Demand by Area of Installation, 2009 - 2029 (million square feet)
4. Natural Stone Countertops (Granite, Marble, & Other)
Table 4-1 - Natural Stone Countertop Demand by Market, 2009 - 2029 (million square feet & million dollars)
Table 4-2 - Natural Stone Countertop Demand by Area of Installation, 2009 - 2029 (million square feet)
Table 4-3 - Natural Stone Countertop Demand by Type, 2009 - 2029 (million square feet & million dollars)
Table 4-4 - Granite Countertop Demand, 2009 - 2029 (million square feet & million dollars)
Table 4-5 - Marble & Other Natural Stone Countertop Demand, 2009 - 2029 (million square feet & million dollars)
5. Engineered Stone Countertops
Table 5-1 - Engineered Stone Countertop Demand by Market, 2009 - 2029 (million square feet & million dollars)
Table 5-2 - Engineered Stone Countertop Demand by Area of Installation, 2009 - 2029 (million square feet)
Table 5-3 - Engineered Stone Countertops Tariff Timeline: China & the US
6. Solid Surface & Other Cast Polymer Countertops
Table 6-1 - Solid Surface & Other Cast Polymer Countertop Demand by Market, 2009 - 2029 (million square feet & million dollars)
Table 6-2 - Solid Surface & Other Cast Polymer Countertop Demand by Area of Installation, 2009 - 2029 (million square feet)
Table 6-3 - Solid Surface & Other Cast Polymer Countertop Demand by Type, 2009 - 2029 (million square feet & million dollars)
Table 6-4 - Solid Surface Countertop Demand, 2009 - 2029 (million square feet & million dollars)
Table 6-5 - Other Cast Polymer Countertop Demand, 2009 - 2029 (million square feet & million dollars)
7. Tile Countertops
Table 7-1 - Tile Countertop Demand by Market, 2009 - 2029 (million square feet & million dollars)
Table 7-2 - Tile Countertop Demand by Area of Installation, 2009 - 2029 (million square feet)
Table 7-3 - Tile Countertop Demand by Type, 2009 - 2029 (million square feet & million dollars)
Table 7-4 - Ceramic Tile Countertop Demand, 2009 - 2029 (million square feet & million dollars)
Table 7-5 - Porcelain Countertop Demand, 2009 - 2029 (million square feet & million dollars)
Table 7-6 - Stone Tile Countertop Demand, 2009 - 2029 (million square feet & million dollars)
Table 7-7 - Other Tile Countertop Demand, 2009 - 2029 (million square feet & million dollars)
8. Other Countertop Surface Materials
Table 8-1 - Other Countertop Surface Material Demand by Market, 2009 - 2029 (million square feet & million dollars)
Table 8-2 - Other Countertop Surface Material Demand by Area of Installation, 2009 - 2029 (million square feet)
Table 8-3 - Other Surface Materials: Countertop Demand by Type, 2009 - 2029 (million square feet & million dollars)
Table 8-4 - Metal Countertop Demand, 2009 - 2029 (million square feet & million dollars)
Table 8-5 - Wood Countertop Demand, 2009 - 2029 (million square feet & million dollars)
Table 8-6 - Recycled Material Countertop Demand, 2009 - 2029 (million square feet & million dollars)
Table 8-7 - Concrete Countertop Demand, 2009 - 2029 (million square feet & million dollars)
Table 8-8 - Porcelain Slab Countertop Demand, 2009 - 2029 (million square feet & million dollars)
Table 8-9 - All Other Surface Materials: Countertop Demand, 2009 - 2029 (million square feet & million dollars)
9. Residential Building Countertops
Table 9-1 - Residential Countertop Demand by Surface Material, 2009 - 2029 (million square feet & million dollars)
Table 9-2 - Residential Building Countertop Demand by Application, 2009 - 2029 (million square feet & million dollars)
Table 9-3 - New Residential Countertop Demand by Surface Material, 2009 - 2029 (million square feet & million dollars)
Table 9-4 - Residential Remodeling Countertop Demand by Surface Material, 2009 - 2029 (million square feet & million dollars)
Table 9-5 - Residential Countertop Demand by Area of Installation, 2009 - 2029 (million square feet & million dollars)
Table 9-6 - Residential Countertop Demand by Housing Type, 2009 - 2029 (million square feet & million dollars)
Table 9-7 - Single-Family Housing Countertop Demand by Area of Installation & Application, 2009 - 2029 (million square feet & million dollars)
Table 9-8 - Multifamily Housing Countertop Demand by Area of Installation & Application, 2009 - 2029 (million square feet & million dollars)
Table 9-9 - Manufactured Housing Countertop Demand by Area of Installation & Application, 2009 - 2029 (million square feet & million dollars)
10. Commercial Building & Vehicle Countertops
Table 10-1 - Commercial Countertop Demand by Surface Material, 2009 - 2029 (million square feet & million dollars)
Table 10-2 - Commercial Building Countertop Demand by Application, 2009 - 2029 (million square feet & million dollars)
Table 10-3 - New Commercial Countertop Demand by Surface Material, 2009 - 2029 (million square feet & million dollars)
Table 10-4 - Commercial Remodeling Countertop Demand by Surface Material, 2009 - 2029 (million square feet & million dollars)
Table 10-5 - Commercial Countertop Demand by Area of Installation, 2009 - 2029 (million square feet & million dollars)
Table 10-6 - Commercial Countertop Demand by Building Type, 2009 - 2029 (million square feet)
Table 10-7 - Vehicle Countertop Demand by Surface Material, 2009 - 2029 (million square feet & million dollars)
Table 10-8 - Vehicle Countertop Demand by Area of Installation & Application, 2009 - 2029 (million square feet & million dollars)
Table 10-9 - Vehicle Countertop Demand by End-Use, 2009 - 2029 (million square feet)
11. Kitchen Countertops
Table 11-1 - Kitchen Countertop Demand by Surface Material, 2009 - 2029 (million square feet & million dollars)
Table 11-2 - Kitchen Countertop Demand by Market, 2009 - 2029 (million square feet & million dollars)
Table 11-3 - Residential Kitchen Countertop Demand by Surface Material & Application, 2009 - 2029 (million square feet & million dollars)
Table 11-4 - Commercial Kitchen Countertop Demand by Surface Material & Application, 2009 - 2029 (million square feet & million dollars)
Table 11-5 - Vehicle Kitchen Countertop Demand by Surface Material & Application, 2009 - 2029 (million square feet & million dollars)
12. Bathroom Countertops
Table 12-1 - Bathroom Countertop Demand by Surface Material, 2009 - 2029 (million square feet & million dollars)
Table 12-2 - Bathroom Countertop Demand by Market, 2009 - 2029 (million square feet & million dollars)
Table 12-3 - Residential Bathroom Countertop Demand by Surface Material & Application, 2009 - 2029 (million square feet & million dollars)
Table 12-4 - Commercial Bathroom Countertop Demand by Surface Material & Application, 2009 - 2029 (million square feet & million dollars)
Table 12-5 - Vehicle Bathroom Countertop Demand by Surface Material & Application, 2009 - 2029 (million square feet & million dollars)
13. Other Countertops
Table 13-1 - Other Countertop Demand by Surface Material, 2009 - 2029 (million square feet & million dollars)
Table 13-2 - Other Countertop Demand by Market, 2009 - 2029 (million square feet & million dollars)
Table 13-3 - Residential Other Countertop Demand by Surface Material & Application, 2009 - 2029 (million square feet & million dollars)
Table 13-4 - Commercial Other Countertop Demand by Surface Material & Application, 2009 - 2029 (million square feet & million dollars)
Table 13-5 - Vehicle Other Countertop Demand by Surface Material & Application, 2009 - 2029 (million square feet & million dollars)
14. Regions
Table 14-1 - Countertop Demand by Region, 2009 - 2029 (million square feet & million dollars)
Table 14-2 - Northeast Countertop Demand by Subregion & Market, 2009 - 2029 (million square feet & million dollars)
Table 14-3 - Midwest Countertop Demand by Subregion & Market, 2009 - 2029 (million square feet & million dollars)
Table 14-4 - South Countertop Demand by Subregion & Market, 2009 - 2029 (million square feet & million dollars)
Table 14-5 - West Countertop Demand by Subregion & Market, 2009 - 2029 (million square feet & million dollars)
15. Industry Structure
Table 15-1 - US Countertop Material Sales by Company, 2019 (million dollars & million square feet)
Table 15-2 - Selected Cooperative Agreements
Table 15-3 - Selected Mergers & Acquisitions
Table 15-4 - Selected Industry Participants
16. Appendix
Table 16-1 - Study Scope: US Geographic Regions & Subregions
Table 16-2 - Relevant Industry Codes
Table 16-3 - Relevant HS Codes
Table 16-4 - Relevant NACE Codes
Table 16-5 - Abbreviations Used in Study
Table 16-6 - Macroeconomic Indicators, 2009 - 2029 (billion 2012 dollars)
Table 16-7 - Population & Households, 2009 - 2029 (million persons)
Table 16-8 - Building Construction Expenditures, 2009 - 2029 (billion 2012 dollars & billion dollars)
Table 16-9 - Residential Building Construction Expenditures, 2009 - 2029 (billion 2012 dollars & billion dollars)
Table 16-10 - Residential Improvement & Repair Expenditures, 2009 - 2029 (billion 2012 dollars & billion dollars)
Table 16-11 - Commercial Building Construction Expenditures, 2009 - 2029 (billion 2012 dollars & billion dollars)
Table 16-12 - Commercial Building Improvement & Repair Expenditures, 2009 - 2029 (billion 2012 dollars & billion dollars)
Table 16-13 - New Housing Indicators, 2009 - 2029
Table 16-14 - Housing Stock by Type, 2009 - 2029 (million units)
Table 16-15 - Consumer Financing Environment, 2009 - 2019

List of Figures

1. Executive Summary
Figure 1-1 - US Countertop Market Key Trends
2. Overview
Figure 2-1 - US Countertop Market
3. Laminate Countertops
Figure 3-1 - Laminate Countertop Pricing Growth, 2009 - 2029 (dollars per square foot)
Figure 3-2 - Laminate Countertop Market Share by Company, 2019 (million square feet)
Figure 3-3 - Leading US Laminate Countertop Supplier, 2019
Figure 3-4 - Second Leading US Laminate Countertop Supplier, 2019
Figure 3-5 - Third Leading US Laminate Countertop Supplier, 2019
4. Natural Stone Countertops (Granite, Marble, & Other)
Figure 4-1 - Natural Stone Countertop Pricing Growth, 2009 - 2029 (dollars per square foot)
5. Engineered Stone Countertops
Figure 5-1 - Engineered Stone Countertop Pricing Trends, 2009 - 2029 (dollars per square foot)
Figure 5-2 - Engineered Stone Countertop Slab Imports, 2009 - 2019 (million square feet)
Figure 5-3 - Quartz Countertop Slab Imports from China, April 2018 - December 2019 (million square feet)
Figure 5-4 - Engineered Stone Countertop Market Share by Company, 2019 (million square feet)
Figure 5-5 - Leading US Engineered Stone Countertop Supplier, 2019
Figure 5-6 - Second Leading US Engineered Stone Countertop Supplier, 2019
Figure 5-7 - Third Leading US Engineered Stone Countertop Supplier, 2019
Figure 5-8 - Fourth Leading US Engineered Stone Countertop Supplier, 2019
6. Solid Surface & Other Cast Polymer Countertops
Figure 6-1 - Solid Surface & Other Cast Polymer Countertop Pricing Trends, 2009 - 2029 (dollars per square foot)
Figure 6-2 - Solid Surface Countertop Market Share by Company, 2019 (million square feet)
Figure 6-3 - Leading US Solid Surface Countertop Supplier, 2019
Figure 6-4 - Second Leading US Solid Surface Countertop Supplier, 2019
7. Tile Countertops
Figure 7-1 - Tile Countertop Pricing Trends, 2009 - 2029 (dollars per square foot)
9. Residential Building Countertops
Figure 9-1 - Key Trends in the Residential Countertop Market
10. Commercial Building & Vehicle Countertops
Figure 10-1 - Key Trends in the Commercial Building & Vehicle Countertop Market
11. Kitchen Countertops
Figure 11-1 - Kitchen Countertop Trends
12. Bathroom Countertops
Figure 12-1 - Bathroom Countertop Trends
13. Other Countertops
Figure 13-1 - Other Countertop Trends
14. Regions
Figure 14-1 - Regional Countertop Trends
15. Industry Structure
Figure 15-1 - US Countertop Market Share by Company, 2019 (million square feet)
16. Appendix
Figure 16-1 - Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average (percent)
Figure 16-2 - Annual Population Growth, 2004 - 2019 (percent)
Figure 16-3 - New Housing Square Footage by Housing Type, 2004 - 2019
Figure 16-4 - Housing Stock: Share by Year of Construction, 2019 (million units)

Note: Product cover images may vary from those shown
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  • Dupont
  • Formica
  • Panolam
  • Wilsonart
Note: Product cover images may vary from those shown
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