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Africa Sports Drinks Market - Growth, Trends and Forecast (2020 - 2025)

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  • 90 Pages
  • April 2020
  • Region: Africa
  • Mordor Intelligence
  • ID: 4997338
UP TO OFF until Jun 30th 2023
Africa Sports Drink Market is expected to increase at a CAGR of 3.57%, over the forecast period 2020-2025.

With the increasing urbanization and increasing awareness amongst the consumers of the importance of health, sports drink market in high growth potential regions, like Africa is surging and is expected to offer immense growth opportunities.

In Africa region, many sports activities are attracting the interest of middle aged and geriatric population. People are getting more involved in recreational activities and are also getting aware about the importance of nutrition which is a major factor for the escalation of the sports drink market.

Key Market Trends

Emerging trend for Health and Wellness

Sports drinks are gaining popularity amongst the individuals and athletes who are involved in physical fitness activity. Millineal population drives the market as they are showing a keen interest in sports, inclination towards fitness, more buying capacity and willing to purchase healthy products. The shift in consumer trend is also encouraging the sports drink manufacturers to evolve new products which meet the consumer interest. The growing inclination of people towards physical fitness, the number of health clubs and fitness centers have come up in the recent past. The growth of these establishments is one of the propelling drivers for the sports drink market during the forecast period.

South Africa Leading the Market

Sports drinks market is a lifestyle-driven market. The increasing concerns about physical well-being and leading a healthy lifestyle is a major growth driver for the sports drink market. Moreover, the increasing fitness trend is catching up with other regions and driving sales numbers for the market. The surging demand for natural sweeteners is also expected to drive the growth of the sports drink African market, owing to the no or low content of calories in the sweeteners used in the tailoring of the sports drink by the manufacturers in the regional market.

Competitive Landscape

The sports drink market is moderately competitive. The prominent company in the market include PepsiCo Inc., The Coca-Cola Company, and TIGER BRANDS among others. The key strategies adopted by the players in the market are expansions, innovations, and new product launches to maintain competitiveness in the market. The companies have been introducing new and innovative products with the inclusion of naturally derived ingredients and additives, so as to make their product unique among the existing products.

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Table of Contents

1.1 Study Assumptions & Market Definition
1.2 Scope of the Study
3.1 Market Overview
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 Packaging Type
5.1.1 PET Bottle
5.1.2 Can
5.2 Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Online Retail Stores
5.2.4 Other Channels
5.3 Geography
5.3.1 South Africa
5.3.2 Egypt
5.3.3 Rest of Africa
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Tiger Brands
6.3.2 Coca Cola Company
6.3.3 AJE Group
6.3.4 Britvic PLC
6.3.5 Pepsico, Inc.
6.3.6 Abbott Labotratories

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Tiger Brands
  • Coca Cola Company
  • AJE Group
  • Britvic PLC
  • Pepsico, Inc.
  • Abbott Labotratories