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Premium and Luxury Cars in Thailand

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    Report

  • 19 Pages
  • October 2023
  • Region: Thailand
  • Euromonitor International
  • ID: 5004077
Premium and luxury cars saw a particularly dynamic sales rebound in 2022, following the declines registered during the pandemic. Sales were up 40% in current value and 27% in volume terms in 2022, meaning that they had recovered to their pre-pandemic levels in all measures in this year. This was followed by another solid performance in 2023, with sales of premium and luxury cars increasing by 14% in current value terms to reach THB217 billion.

The Premium and Luxury Cars in Thailand report offers a comprehensive guide to the size and shape of the Premium and Luxury Cars market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Premium and Luxury Cars retailing along with the development of consumers’ shopping patterns. Forecasts to 2027 illustrate how the market is set to change

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Premium and Luxury Cars market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

PREMIUM AND LUXURY CARS IN THAILANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Premium and luxury cars continues to record strong growth in 2023
  • Premium and luxury cars is led by Mercedes-Benz (Thailand) Ltd in 2022
  • BMW launches i7 in Thailand as Tesla establishes its first Supercharger Station
PROSPECTS AND OPPORTUNITIES
  • Value sales of premium and luxury cars expected to continue growing over the forecast period
  • Growing employment of omnichannel strategies over the forecast period
  • Major potential for luxury electric vehicles
CATEGORY DATA
  • Table 1 Sales of Premium and Luxury Cars: Value 2018-2023
  • Table 2 Sales of Premium and Luxury Cars by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2018-2023
  • Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2019-2023
  • Table 5 Forecast Sales of Premium and Luxury Cars: Value 2023-2028
  • Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2023-2028
LUXURY GOODS IN THAILAND
EXECUTIVE SUMMARY
  • Luxury goods in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for luxury goods?
MARKET DATA
  • Table 7 Sales of Luxury Goods by Category: Value 2018-2023
  • Table 8 Sales of Luxury Goods by Category: % Value Growth 2018-2023
  • Table 9 Inbound Receipts for Luxury Goods by Country of Origin: Value 2018-2023
  • Table 10 NBO Company Shares of Luxury Goods: % Value 2018-2023
  • Table 11 LBN Brand Shares of Luxury Goods: % Value 2019-2023
  • Table 12 Distribution of Luxury Goods by Format and Category: % Value 2023
  • Table 13 Forecast Sales of Luxury Goods by Category: Value 2023-2028
  • Table 14 Forecast Sales of Luxury Goods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources