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Premium and Luxury Cars in Thailand

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    Report

  • 17 Pages
  • November 2025
  • Region: Thailand
  • Euromonitor International
  • ID: 5004077
In 2025, premium and luxury cars in Thailand witnessed a significant uptick in performance, primarily driven by sustainability initiatives and the enhancement of customer ownership experiences. Strong retail volume growth was supported by a notable increase in consumer interest in environmentally responsible vehicles, particularly electric and hybrid models. This trend aligned with both consumer preferences and government policies aimed at promoting green energy.

This Premium and Luxury Cars in Thailand report offers a comprehensive guide to the size and shape of the Premium and Luxury Cars market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Premium and Luxury Cars retailing along with the development of consumers’ shopping patterns. Forecasts to 2029 illustrate how the market is set to change

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Premium and Luxury Cars market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Luxury car brands drive growth with eco-friendly models to align with Thailand’s sustainability goals
  • Bespoke options and expansion of luxury car dealerships
  • Consolidated landscape with manufacturers focused on electric and hybrid models
PROSPECTS AND OPPORTUNITIES
  • Solid growth to be supported by government drive towards greater EV uptake
  • Luxury car brands set to drive growth with sustainable innovations
  • Manufacturers to increasingly prioritise advanced technology
CATEGORY DATA
  • Table 1 Sales of Premium and Luxury Cars: Value 2020-2025
  • Table 2 Sales of Premium and Luxury Cars: % Value Growth 2020-2025
  • Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2020-2024
  • Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2021-2024
  • Table 5 Forecast Sales of Premium and Luxury Cars: Value 2025-2030
  • Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERLUXURY GOODS IN THAILAND
EXECUTIVE SUMMARY
  • Luxury goods in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Retail developments
  • What next for luxury goods?
MARKET DATA
  • Table 7 Sales of Luxury Goods by Category: Value 2020-2025
  • Table 8 Sales of Luxury Goods by Category: % Value Growth 2020-2025
  • Table 9 Inbound Receipts for Luxury Goods by Country of Origin: Value 2020-2025
  • Table 10 NBO Company Shares of Luxury Goods: % Value 2020-2024
  • Table 11 LBN Brand Shares of Luxury Goods: % Value 2021-2024
  • Table 12 Distribution of Luxury Goods by Format and Category: % Value 2025
  • Table 13 Forecast Sales of Luxury Goods by Category: Value 2025-2030
  • Table 14 Forecast Sales of Luxury Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources