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Global Customer Data Platform Market by Component, Application (Customer Retention and Engagement, Predictive Analytics, Personalized Recommendations), Deployment Mode, Organization Size, Industry Vertical, Capability, and Region - Forecast to 2025

  • ID: 5006120
  • Report
  • March 2020
  • Region: Global
  • 195 Pages
  • Markets and Markets
The Global Customer Data Platform Size to Grow at a CAGR of 34.0% During the Forecast Period

FEATURED COMPANIES

  • Adobe
  • Blueconic
  • Celebrus (D4t4 Solutions)
  • Leadspace
  • Nice
  • SAP
The Customer Data Platform (CDP) market size is projected to grow from USD 2.4 billion in 2020 to USD 10.3 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 34.0% during the forecast period. The major growth factors of the CDP include increasing spending on marketing and advertising activities by enterprises, changing landscape of customer intelligence, and proliferation of customer channels.



Services segment to grow at a higher CAGR during the forecast period

The CDP market by component is segmented into solutions and services. The services segment is expected to grow at a rapid pace during the forecast period. The services considered in the report are consulting services and support and maintenance. The growth of this segment can be attributed to the increasing deployment of CDP, which leads to the increasing demand for pre- and post-deployment services, as these solutions require training due to technical complexities.

Travel and hospitality industry vertical to grow at the highest CAGR during the forecast period

The CDP market by industry vertical has been segmented into Banking, Financial Services and Insurance (BFSI), travel and hospitality, telecom and IT, retail and ecommerce, healthcare, media and entertainment, government, and others (government, automobile, and education). The travel and hospitality segment is expected to grow at a rapid pace during the forecast period. Organizations are adopting CDP solutions to understand customer behavior and design better campaigns to give a personalized experience to their customers.

Asia Pacific to grow at the highest CAGR during the forecast period

Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period. Increasing investments by the technology companies in major APAC countries, such as India, China and Japan; growing digitalization; increasing adoption of advanced big data and analytics technologies; and government regulations and initiatives are expected to drive the growth of the market in the APAC region.

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the CDP.

The distribution of primary interviews is as follows:
  • By Company: Tier I - 38%, Tier II - 41%, and Tier III - 21%
  • By Designation: C-Level Executives - 65%, Directors - 20%, and Others - 15%
  • By Region: North America - 45%, APAC - 15%, Europe - 30%, MEA - 5%, and Latin America - 5%
The report includes the study of the key players offering data lake solutions and services. It profiles major vendors in the global CDP market. The major vendors are Oracle (US), SAP (Germany), Adobe (US), Salesforce (US), Microsoft (US), SAS (US), Teradata (US), Nice (Israel), Dun & Bradstreet (US), Leadspace (US), Zylotech (US), BlueVenn (UK), CaliberMind (US), Celebrus (UK), Tealium (US), AgilOne (US), BlueConic (US), Lytics (US), IgnitionOne (US) and Amperity (US). It also includes an in-depth competitive analysis of the key players in the CDP market, along with their company profiles, business overviews, product offerings, recent developments, and market strategies.

Research Coverage

The market study covers the CDP market across segments. It aims at estimating the market size and the growth potential of this market, across different segments, such as component, deployment mode, organization size, application, industry vertical, and region. The study further includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report

The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall CDP market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report further helps stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Adobe
  • Blueconic
  • Celebrus (D4t4 Solutions)
  • Leadspace
  • Nice
  • SAP
1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.2.1 Inclusions and Exclusions
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regions Covered
1.4 Years Considered for the Study
1.5 Currency Considered
Table 1 United States Dollar Exchange Rate, 2016-2019
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
Figure 1 Customer Data Platform Market: Research Design
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primary Profiles
Figure 2 Breakup of Primary Interviews: by Company, Designation, and Region
2.2 Market Breakup and Data Triangulation
Figure 3 Data Triangulation
2.3 Key Industry Insights
2.4 Market Size Estimation
Figure 4 Market Size Estimation Methodology - Approach 1 (Supply Side): Revenue of Solutions/Services of the Customer Data Platform Market
Figure 5 Market Size Estimation Methodology - Approach 1 Bottom-Up (Supply Side): Collective Revenue of All Solutions/Services of the Customer Data Platform Market
Figure 6 Market Size Estimation Methodology - Approach 2 Bottom-Up (Demand Side): Products/Solutions/Services Sold and Their Average Selling Price
Figure 7 Market Size Estimation Methodology - Approach 3 Bottom-Up (Demand Side): Products/Solutions/Services Sold and Their Average Selling Price
Figure 8 Customer Data Platform Market: Top-Down and Bottom-Up Approaches
2.4.1 Top-Down Approach
2.4.2 Bottom-Up Approach
2.5 Market Forecast
Figure 9 Factor Analysis
2.6 Microquadrant Research Methodology
Table 2 Evaluation Criteria
2.6.1 Vendor Inclusion Criteria
2.7 Research Assumptions
Figure 10 Customer Data Platform Market: Assumptions
2.8 Limitations of the Study

3 Executive Summary
Table 3 Customer Data Platform Market Size and Growth, 2020-2025 (USD Million)
Figure 11 Customer Data Platform Market Snapshot, by Component
Figure 12 Customer Data Platform Market Snapshot, by Service
Figure 13 Customer Data Platform Snapshot, by Deployment Mode
Figure 14 Customer Data Platform Market Snapshot, by Organization Size
Figure 15 Customer Data Platform Market Snapshot, by Application
Figure 16 Customer Data Platform Market Snapshot, by Vertical
Figure 17 Customer Data Platform Market Snapshot, by Region

4 Premium Insights
4.1 Attractive Market Opportunities in the Customer Data Platform Market
Figure 18 Increasing Spending on Marketing and Advertising Activities by Enterprises and Proliferation of Customer Channels to be the Key Factors Driving the Overall Growth of the Customer Data Platform Market
4.2 Customer Data Platform Market: Top 3 Applications
Figure 19 Customer Retention and Engagement Segment to Grow at the Highest CAGR During the Forecast Period
4.3 Customer Data Platform Market, by Region
Figure 20 North America to Hold the Highest Market Share in 2020
4.4 Customer Data Platform Market in North America, by Application and Industry Vertical
Figure 21 Customer Retention & Engagement Application and Travel & Hospitality Industry Vertical in North America Accounted for the Highest Shares in the Customer Data Platform Market in 2020

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
Figure 22 Drivers, Restraints, Opportunities, and Challenges: Customer Data Platform Market
5.2.1 Drivers
5.2.1.1 Increasing Spending on Marketing and Advertising Activities by Enterprises
5.2.1.2 Changing Landscape of Customer Intelligence
5.2.1.3 Proliferation of Customer Channels
5.2.2 Restraints
5.2.2.1 Data Privacy Laws and Protection of Customer Data Are Critical for Cdp Adoption
5.2.3 Opportunities
5.2.3.1 Automated Smart Machines to Drive Customer Experience
5.2.3.2 Increasing Investment and Funding in Cdp Startups
5.2.4 Challenges
5.2.4.1 Longer Time Required for Creating Marketing Campaigns
5.2.4.2 Confusion Around What Cdp Can and Should Do
5.3 Industry Trends
5.3.1 Use Cases
5.3.1.1 Use Case: to Understand An Increasingly Diverse Customer Base Across Industries
5.3.1.2 Use Case: to Drive a Highly Personalized Account-Based Marketing Campaign
5.3.1.3 Use Case: to Close More Valuable Deals Quickly
5.3.1.4 Use Case: to Increase Pipeline Quality, Conversion Rates and Win Rates
5.4 Regulatory Implications
5.4.1 General Data Protection Regulation
5.4.2 Governance, Risk, and Compliance
5.4.3 European Union Data Protection Regulation
5.4.4 Can-Spam Act
5.4.5 Eprivacy Regulation
5.4.6 Soc 2 Type 2 Compliance
5.4.7 California Consumer Privacy Act
5.5 Future Outlook
5.5.1 Competitive Benchmarking
Table 4 Analysis of Product Portfolio of Major Players in the Customer Data Platform Market
5.6 Customer Data Platform Architecture
Figure 23 Customer Data Platform Functionality

6 Customer Data Platform Market, by Component
6.1 Introduction
6.1.1 Component: Customer Data Platform Market Drivers
Figure 24 Platform Segment to Account for a Larger Market Size During the Forecast Period
Table 5 Customer Data Platform Market Size, by Component, 2018-2025 (USD Million)
6.2 Platform
Table 6 Platform: Customer Data Platform Market Size, by Region, 2018-2025 (USD Million)
6.3 Services
Figure 25 Support and Maintenance Segment to Grow at a Higher CAGR During the Forecast Period
Table 7 Services: Customer Data Platform Market Size, by Type, 2018-2025 (USD Million)
Table 8 Services: Customer Data Platform Market Size, by Region, 2018-2025 (USD Million)
6.3.1 Consulting Services
Table 9 Consulting Market Size, by Region, 2018-2025 (USD Million)
6.3.1.1 Support and Maintenance
Table 10 Support and Maintenance Market Size, by Region, 2018-2025 (USD Million)

7 Customer Data Platform Market, by Deployment Mode
7.1 Introduction
7.1.1 Deployment Mode: Customer Data Platform Market Drivers
Figure 26 Cloud Segment to Grow at a Higher CAGR During the Forecast Period
Table 11 Customer Data Platform Market Size, by Deployment Mode, 2018-2025 (USD Million)
7.2 Cloud
Table 12 Cloud: Customer Data Platform Market Size, by Region, 2018-2025 (USD Million)
7.3 On-Premises
Table 13 On-Premises: Customer Data Platform Market Size, by Region, 2018-2025 (USD Million)

8 Customer Data Platform Market, by Organization Size
8.1 Introduction
8.1.1 Organization Size: Customer Data Platform Market Drivers
Figure 27 Small and Medium-Sized Enterprises Segment to Grow at a Higher CAGR During the Forecast Period
Table 14 Customer Data Platform Market Size, by Organization Size, 2018-2025 (USD Million)
8.2 Small and Medium-Sized Enterprises
Table 15 Small and Medium-Sized Enterprises: Customer Data Platform Market Size, by Region, 2018-2025 (USD Million)
8.3 Large Enterprises
Table 16 Large Enterprises: Customer Data Platform Market Size, by Region, 2018-2025 (USD Million)

9 Customer Data Platform Market, by Application
9.1 Introduction
9.1.1 Application: Customer Data Platform Market Drivers
Figure 28 Customer Retention and Engagement Segment to Register the Highest CAGR During the Forecast Period
Table 17 Customer Data Platform Market Size, by Application, 2020-2025 (USD Million)
9.2 Personalized Recommendations
Table 18 Personalized Recommendations: Customer Data Platform Market Size, by Region, 2020-2025 (USD Million)
9.3 Predictive Analytics
Table 19 Predictive Analytics: Customer Data Platform Market Size, by Region, 2020-2025 (USD Million)
9.4 Customer Engagement and Retention
Table 20 Customer Engagement and Retention: Customer Data Platform Market Size, by Region, 2020-2025 (USD Million)
9.5 Marketing Data Segmentation
Table 21 Marketing Data Segmentation: Customer Data Platform Market Size, by Region, 2020-2025 (USD Million)
9.6 Security Management
Table 22 Security Management: Customer Data Platform Market Size, by Region, 2020-2025 (USD Million)
9.7 Others
Table 23 Others: Customer Data Platform Market Size, by Region, 2020-2025 (USD Million)

10 Customer Data Platform Market, by Industry Vertical
10.1 Introduction
10.1.1 Industry Vertical: Customer Data Platform Market Drivers
Figure 29 Travel and Hospitality Industry Vertical to Grow at the Highest CAGR During the Forecast Period
Table 24 Customer Data Platform Market Size, by Industry Vertical, 2020-2025 (USD Million)
10.2 Banking, Financial Services, and Insurance
Table 25 Banking, Financial Services, and Insurance: Customer Data Platform Market Size, by Region, 2020-2025 (USD Million)
10.3 Retail and Ecommerce
Table 26 Retail and Ecommerce: Customer Data Platform Market Size, by Region, 2020-2025 (USD Million)
10.4 Media and Entertainment
Table 27 Media and Entertainment: Customer Data Platform Market Size, by Region, 2020-2025 (USD Million)
10.5 Travel and Hospitality
Table 28 Travel and Hospitality: Customer Data Platform Market Size, by Region, 2020-2025 (USD Million)
10.6 Telecom and It
Table 29 Telecom and It: Customer Data Platform Market Size, by Region, 2020-2025 (USD Million)
10.7 Healthcare
Table 30 Healthcare: Customer Data Platform Market Size, by Region, 2020-2025 (USD Million)
10.8 Other Industry Verticals
Table 31 Other Industry Verticals: Customer Data Platform Market Size, by Region, 2020-2025 (USD Million)

11 Customer Data Platform Market, by Capability
11.1 Introduction
11.2 Open Access
11.3 Real-Time Analytics
11.4 Audience Management
11.5 Identity Management

12 Customer Data Platform Market, by Region
12.1 Introduction
Figure 30 North America to Account for the Largest Market Size During the Forecast Period
Figure 31 India to Register the Highest CAGR During the Forecast Period
Figure 32 Asia-Pacific to Grow at the Highest CAGR During
The Forecast Period
Table 32 Customer Data Platform Market Size, by Region, 2020-2025 (USD Million)
12.2 North America
12.2.1 North America: Customer Data Platform Market Drivers
Figure 33 North America: Market Snapshot
Figure 34 Customer Retention and Engagement Segment to Register the Highest CAGR During the Forecast Period
Table 33 North America: Customer Data Platform Market Size, by Component, 2020-2025 (USD Million)
Table 34 North America: Customer Data Platform Market Size, by Service, 2020-2025 (USD Million)
Table 35 North America: Customer Data Platform Market Size, by Application, 2020-2025 (USD Million)
Table 36 North America: Customer Data Platform Market Size, by Deployment Mode, 2020-2025 (USD Million)
Table 37 North America: Customer Data Platform Market Size, by Organization Size, 2020-2025 (USD Million)
Table 38 North America: Customer Data Platform Market Size, by Industry Vertical, 2020-2025 (USD Million)
Table 39 North America: Customer Data Platform Market Size, by Country, 2020-2025 (USD Million)
12.2.2 United States
Table 40 United States: Customer Data Platform Market Size, by Component, 2020-2025 (USD Million)
Table 41 United States: Customer Data Platform Market Size, by Service, 2020-2025 (USD Million)
Table 42 United States: Customer Data Platform Market Size, by Application, 2020-2025 (USD Million)
Table 43 United States: Customer Data Platform Market Size, by Deployment Mode, 2020-2025 (USD Million)
Table 44 United States: Customer Data Platform Market Size, by Organization Size, 2020-2025 (USD Million)
Table 45 United States: Customer Data Platform Market Size, by Industry Vertical, 2020-2025 (USD Million)
12.2.3 Canada
Table 46 Canada: Customer Data Platform Market Size, by Component, 2020-2025 (USD Million)
Table 47 Canada: Customer Data Platform Market Size, by Service, 2020-2025 (USD Million)
Table 48 Canada: Customer Data Platform Market Size, by Application, 2020-2025 (USD Million)
Table 49 Canada: Customer Data Platform Market Size, by Deployment Mode, 2020-2025 (USD Million)
Table 50 Canada: Customer Data Platform Market Size, by Organization Size, 2020-2025 (USD Million)
Table 51 Canada: Customer Data Platform Market Size, by Industry Vertical, 2020-2025 (USD Million)
12.3 Europe
12.3.1 Europe: Customer Data Platform Market Drivers
Figure 35 Customer Retention and Engagement Segment to Grow at the Highest CAGR During the Forecast Period
Table 52 Europe: Customer Data Platform Market Size, by Component, 2018-2025 (USD Million)
Table 53 Europe: Customer Data Platform Market Size, by Service, 2018-2025 (USD Million)
Table 54 Europe: Customer Data Platform Market Size, by Application, 2018-2025 (USD Million)
Table 55 Europe: Customer Data Platform Market Size, by Deployment Mode, 2018-2025 (USD Million)
Table 56 Europe: Customer Data Platform Market Size, by Organization Size, 2018-2025 (USD Million)
Table 57 Europe: Customer Data Platform Market Size, by Industry Vertical, 2018-2025 (USD Million)
Table 58 Europe: Customer Data Platform Market Size, by Country, 2018-2025 (USD Million)
12.3.2 United Kingdom
Table 59 United Kingdom: Customer Data Platform Market Size, by Component, 2018-2025 (USD Million)
Table 60 United Kingdom: Customer Data Platform Market Size, by Service, 2018-2025 (USD Million)
Table 61 United Kingdom: Customer Data Platform Market Size, by Application, 2018-2025 (USD Million)
Table 62 United Kingdom: Customer Data Platform Market Size, by Deployment Mode, 2018-2025 (USD Million)
Table 63 United Kingdom: Customer Data Platform Market Size, by Organization Size, 2018-2025 (USD Million)
12.3.3 Germany
Table 64 Germany: Customer Data Platform Market Size, by Component, 2018-2025 (USD Million)
Table 65 Germany: Customer Data Platform Market Size, by Service, 2018-2025 (USD Million)
Table 66 Germany: Customer Data Platform Market Size, by Application, 2018-2025 (USD Million)
Table 67 Germany: Customer Data Platform Market Size, by Deployment Mode, 2018-2025 (USD Million)
Table 68 Germany: Customer Data Platform Market Size, by Organization Size, 2018-2025 (USD Million)
12.3.4 France
Table 69 France: Customer Data Platform Market Size, by Component, 2018-2025 (USD Million)
Table 70 France: Customer Data Platform Market Size, by Service, 2018-2025 (USD Million)
Table 71 France: Customer Data Platform Market Size, by Application, 2018-2025 (USD Million)
Table 72 France: Customer Data Platform Market Size, by Deployment Mode, 2018-2025 (USD Million)
Table 73 France: Customer Data Platform Market Size, by Organization Size, 2018-2025 (USD Million)
12.3.5 Rest of Europe
12.4 Asia-Pacific
12.4.1 Asia-Pacific: Customer Data Platform Market Drivers
Figure 36 Asia-Pacific: Market Snapshot
Figure 37 Customer Retention and Engagement Segment to Grow at the Highest CAGR During the Forecast Period
Table 74 Asia-Pacific: Customer Data Platform Market Size, by Component, 2020-2025 (USD Million)
Table 75 Asia-Pacific: Customer Data Platform Market Size, by Service, 2020-2025 (USD Million)
Table 76 Asia-Pacific: Customer Data Platform Market Size, by Application, 2020-2025 (USD Million)
Table 77 Asia-Pacific: Customer Data Platform Market Size, by Deployment Mode, 2020-2025 (USD Million)
Table 78 Asia-Pacific: Customer Data Platform Market Size, by Organization Size, 2020-2025 (USD Million)
Table 79 Asia-Pacific: Customer Data Platform Market Size, by Industry Vertical, 2020-2025 (USD Million)
Table 80 Asia-Pacific: Customer Data Platform Market Size, by Country, 2020-2025 (USD Million)
12.4.2 China
Table 81 China: Customer Data Platform Market Size, by Component, 2020-2025 (USD Million)
Table 82 China: Customer Data Platform Market Size, by Service, 2020-2025 (USD Million)
Table 83 China: Customer Data Platform Market Size, by Application, 2020-2025 (USD Million)
Table 84 China: Customer Data Platform Market Size, by Deployment Mode, 2020-2025 (USD Million)
Table 85 China: Customer Data Platform Market Size, by Organization Size, 2020-2025 (USD Million)
12.4.3 Japan
Table 86 Japan: Customer Data Platform Market Size, by Component, 2020-2025 (USD Million)
Table 87 Japan: Customer Data Platform Market Size, by Service, 2020-2025(USD Million)
Table 88 Japan: Customer Data Platform Market Size, by Application, 2020-2025 (USD Million)
Table 89 Japan: Customer Data Platform Market Size, by Deployment Mode, 2020-2025 (USD Million)
Table 90 Japan: Customer Data Platform Market Size, by Organization Size, 2020-2025 (USD Million)
12.4.4 India
Table 91 India: Customer Data Platform Market Size, by Component, 2020-2025 (USD Million)
Table 92 India: Customer Data Platf1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.2.1 Inclusions and Exclusions
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regions Covered
1.4 Years Considered for the Study
1.5 Currency Considered
Table 1 United States Dollar Exchange Rate, 2016-2019
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
Figure 1 Customer Data Platform Market: Research Design
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primary Profiles
Figure 2 Breakup of Primary Interviews: by Company, Designation, and Region
2.2 Market Breakup and Data Triangulation
Figure 3 Data Triangulation
2.3 Key Industry Insights
2.4 Market Size Estimation
Figure 4 Market Size Estimation Methodology - Approach 1 (Supply Side): Revenue of Solutions/Services of the Customer Data Platform Market
Figure 5 Market Size Estimation Methodology - Approach 1 Bottom-Up (Supply Side): Collective Revenue of All Solutions/Services of the Customer Data Platform Market
Figure 6 Market Size Estimation Methodology - Approach 2 Bottom-Up (Demand Side): Products/Solutions/Services Sold and Their Average Selling Price
Figure 7 Market Size Estimation Methodology - Approach 3 Bottom-Up (Demand Side): Products/Solutions/Services Sold and Their Average Selling Price
Figure 8 Customer Data Platform Market: Top-Down and Bottom-Up Approaches
2.4.1 Top-Down Approach
2.4.2 Bottom-Up Approach
2.5 Market Forecast
Figure 9 Factor Analysis
2.6 Microquadrant Research Methodology
Table 2 Evaluation Criteria
2.6.1 Vendor Inclusion Criteria
2.7 Research Assumptions
Figure 10 Customer Data Platform Market: Assumptions
2.8 Limitations of the Study

3 Executive Summary
Table 3 Customer Data Platform Market Size and Growth, 2020-2025 (USD Million)
Figure 11 Customer Data Platform Market Snapshot, by Component
Figure 12 Customer Data Platform Market Snapshot, by Service
Figure 13 Customer Data Platform Snapshot, by Deployment Mode
Figure 14 Customer Data Platform Market Snapshot, by Organization Size
Figure 15 Customer Data Platform Market Snapshot, by Application
Figure 16 Customer Data Platform Market Snapshot, by Vertical
Figure 17 Customer Data Platform Market Snapshot, by Region

4 Premium Insights
4.1 Attractive Market Opportunities in the Customer Data Platform Market
Figure 18 Increasing Spending on Marketing and Advertising Activities by Enterprises and Proliferation of Customer Channels to be the Key Factors Driving the Overall Growth of the Customer Data Platform Market
4.2 Customer Data Platform Market: Top 3 Applications
Figure 19 Customer Retention and Engagement Segment to Grow at the Highest CAGR During the Forecast Period
4.3 Customer Data Platform Market, by Region
Figure 20 North America to Hold the Highest Market Share in 2020
4.4 Customer Data Platform Market in North America, by Application and Industry Vertical
Figure 21 Customer Retention & Engagement Application and Travel & Hospitality Industry Vertical in North America Accounted for the Highest Shares in the Customer Data Platform Market in 2020

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
Figure 22 Drivers, Restraints, Opportunities, and Challenges: Customer Data Platform Market
5.2.1 Drivers
5.2.1.1 Increasing Spending on Marketing and Advertising Activities by Enterprises
5.2.1.2 Changing Landscape of Customer Intelligence
5.2.1.3 Proliferation of Customer Channels
5.2.2 Restraints
5.2.2.1 Data Privacy Laws and Protection of Customer Data Are Critical for Cdp Adoption
5.2.3 Opportunities
5.2.3.1 Automated Smart Machines to Drive Customer Experience
5.2.3.2 Increasing Investment and Funding in Cdp Startups
5.2.4 Challenges
5.2.4.1 Longer Time Required for Creating Marketing Campaigns
5.2.4.2 Confusion Around What Cdp Can and Should Do
5.3 Industry Trends
5.3.1 Use Cases
5.3.1.1 Use Case: to Understand An Increasingly Diverse Customer Base Across Industries
5.3.1.2 Use Case: to Drive a Highly Personalized Account-Based Marketing Campaign
5.3.1.3 Use Case: to Close More Valuable Deals Quickly
5.3.1.4 Use Case: to Increase Pipeline Quality, Conversion Rates and Win Rates
5.4 Regulatory Implications
5.4.1 General Data Protection Regulation
5.4.2 Governance, Risk, and Compliance
5.4.3 European Union Data Protection Regulation
5.4.4 Can-Spam Act
5.4.5 Eprivacy Regulation
5.4.6 Soc 2 Type 2 Compliance
5.4.7 California Consumer Privacy Act
5.5 Future Outlook
5.5.1 Competitive Benchmarking
Table 4 Analysis of Product Portfolio of Major Players in the Customer Data Platform Market
5.6 Customer Data Platform Architecture
Figure 23 Customer Data Platform Functionality

6 Customer Data Platform Market, by Component
6.1 Introduction
6.1.1 Component: Customer Data Platform Market Drivers
Figure 24 Platform Segment to Account for a Larger Market Size During the Forecast Period
Table 5 Customer Data Platform Market Size, by Component, 2018-2025 (USD Million)
6.2 Platform
Table 6 Platform: Customer Data Platform Market Size, by Region, 2018-2025 (USD Million)
6.3 Services
Figure 25 Support and Maintenance Segment to Grow at a Higher CAGR During the Forecast Period
Table 7 Services: Customer Data Platform Market Size, by Type, 2018-2025 (USD Million)
Table 8 Services: Customer Data Platform Market Size, by Region, 2018-2025 (USD Million)
6.3.1 Consulting Services
Table 9 Consulting Market Size, by Region, 2018-2025 (USD Million)
6.3.1.1 Support and Maintenance
Table 10 Support and Maintenance Market Size, by Region, 2018-2025 (USD Million)

7 Customer Data Platform Market, by Deployment Mode
7.1 Introduction
7.1.1 Deployment Mode: Customer Data Platform Market Drivers
Figure 26 Cloud Segment to Grow at a Higher CAGR During the Forecast Period
Table 11 Customer Data Platform Market Size, by Deployment Mode, 2018-2025 (USD Million)
7.2 Cloud
Table 12 Cloud: Customer Data Platform Market Size, by Region, 2018-2025 (USD Million)
7.3 On-Premises
Table 13 On-Premises: Customer Data Platform Market Size, by Region, 2018-2025 (USD Million)

8 Customer Data Platform Market, by Organization Size
8.1 Introduction
8.1.1 Organization Size: Customer Data Platform Market Drivers
Figure 27 Small and Medium-Sized Enterprises Segment to Grow at a Higher CAGR During the Forecast Period
Table 14 Customer Data Platform Market Size, by Organization Size, 2018-2025 (USD Million)
8.2 Small and Medium-Sized Enterprises
Table 15 Small and Medium-Sized Enterprises: Customer Data Platform Market Size, by Region, 2018-2025 (USD Million)
8.3 Large Enterprises
Table 16 Large Enterprises: Customer Data Platform Market Size, by Region, 2018-2025 (USD Million)

9 Customer Data Platform Market, by Application
9.1 Introduction
9.1.1 Application: Customer Data Platform Market Drivers
Figure 28 Customer Retention and Engagement Segment to Register the Highest CAGR During the Forecast Period
Table 17 Customer Data Platform Market Size, by Application, 2020-2025 (USD Million)
9.2 Personalized Recommendations
Table 18 Personalized Recommendations: Customer Data Platform Market Size, by Region, 2020-2025 (USD Million)
9.3 Predictive Analytics
Table 19 Predictive Analytics: Customer Data Platform Market Size, by Region, 2020-2025 (USD Million)
9.4 Customer Engagement and Retention
Table 20 Customer Engagement and Retention: Customer Data Platform Market Size, by Region, 2020-2025 (USD Million)
9.5 Marketing Data Segmentation
Table 21 Marketing Data Segmentation: Customer Data Platform Market Size, by Region, 2020-2025 (USD Million)
9.6 Security Management
Table 22 Security Management: Customer Data Platform Market Size, by Region, 2020-2025 (USD Million)
9.7 Others
Table 23 Others: Customer Data Platform Market Size, by Region, 2020-2025 (USD Million)

10 Customer Data Platform Market, by Industry Vertical
10.1 Introduction
10.1.1 Industry Vertical: Customer Data Platform Market Drivers
Figure 29 Travel and Hospitality Industry Vertical to Grow at the Highest CAGR During the Forecast Period
Table 24 Customer Data Platform Market Size, by Industry Vertical, 2020-2025 (USD Million)
10.2 Banking, Financial Services, and Insurance
Table 25 Banking, Financial Services, and Insurance: Customer Data Platform Market Size, by Region, 2020-2025 (USD Million)
10.3 Retail and Ecommerce
Table 26 Retail and Ecommerce: Customer Data Platform Market Size, by Region, 2020-2025 (USD Million)
10.4 Media and Entertainment
Table 27 Media and Entertainment: Customer Data Platform Market Size, by Region, 2020-2025 (USD Million)
10.5 Travel and Hospitality
Table 28 Travel and Hospitality: Customer Data Platform Market Size, by Region, 2020-2025 (USD Million)
10.6 Telecom and It
Table 29 Telecom and It: Customer Data Platform Market Size, by Region, 2020-2025 (USD Million)
10.7 Healthcare
Table 30 Healthcare: Customer Data Platform Market Size, by Region, 2020-2025 (USD Million)
10.8 Other Industry Verticals
Table 31 Other Industry Verticals: Customer Data Platform Market Size, by Region, 2020-2025 (USD Million)

11 Customer Data Platform Market, by Capability
11.1 Introduction
11.2 Open Access
11.3 Real-Time Analytics
11.4 Audience Management
11.5 Identity Management

12 Customer Data Platform Market, by Region
12.1 Introduction
Figure 30 North America to Account for the Largest Market Size During the Forecast Period
Figure 31 India to Register the Highest CAGR During the Forecast Period
Figure 32 Asia-Pacific to Grow at the Highest CAGR During
The Forecast Period
Table 32 Customer Data Platform Market Size, by Region, 2020-2025 (USD Million)
12.2 North America
12.2.1 North America: Customer Data Platform Market Drivers
Figure 33 North America: Market Snapshot
Figure 34 Customer Retention and Engagement Segment to Register the Highest CAGR During the Forecast Period
Table 33 North America: Customer Data Platform Market Size, by Component, 2020-2025 (USD Million)
Table 34 North America: Customer Data Platform Market Size, by Service, 2020-2025 (USD Million)
Table 35 North America: Customer Data Platform Market Size, by Application, 2020-2025 (USD Million)
Table 36 North America: Customer Data Platform Market Size, by Deployment Mode, 2020-2025 (USD Million)
Table 37 North America: Customer Data Platform Market Size, by Organization Size, 2020-2025 (USD Million)
Table 38 North America: Customer Data Platform Market Size, by Industry Vertical, 2020-2025 (USD Million)
Table 39 North America: Customer Data Platform Market Size, by Country, 2020-2025 (USD Million)
12.2.2 United States
Table 40 United States: Customer Data Platform Market Size, by Component, 2020-2025 (USD Million)
Table 41 United States: Customer Data Platform Market Size, by Service, 2020-2025 (USD Million)
Table 42 United States: Customer Data Platform Market Size, by Application, 2020-2025 (USD Million)
Table 43 United States: Customer Data Platform Market Size, by Deployment Mode, 2020-2025 (USD Million)
Table 44 United States: Customer Data Platform Market Size, by Organization Size, 2020-2025 (USD Million)
Table 45 United States: Customer Data Platform Market Size, by Industry Vertical, 2020-2025 (USD Million)
12.2.3 Canada
Table 46 Canada: Customer Data Plaorm Market Size, by Service, 2020-2025 (USD Million)
Table 93 India: Customer Data Platform Market Size, by Application, 2020-2025 (USD Million)
Table 94 India: Customer Data Platform Market Size, by Deployment Mode, 2020-2025 (USD Million)
Table 95 India: Customer Data Platform Market Size, by Organization Size, 2020-2025 (USD Million)
12.4.5 Rest of Asia-Pacific
12.5 Middle East and Africa
12.5.1 Middle East and Africa: Customer Data Platform Market Drivers
Figure 38 Customer Retention and Engagement Segment to Grow at the Highest CAGR During the Forecast Period
Table 96 Middle East and Africa: Customer Data Platform Market Size, by Component, 2018-2025 (USD Million)
Table 97 Middle East and Africa: Customer Data Platform Market Size, by Service, 2018-2025 (USD Million)
Table 98 Middle East and Africa: Customer Data Platform Market Size, by Application, 2018-2025 (USD Million)
Table 99 Middle East and Africa: Customer Data Platform Market Size, by Deployment Mode, 2018-2025 (USD Million)
Table 100 Middle East and Africa: Customer Data Platform Market Size, by Organization Size, 2018-2025 (USD Million)
Table 101 Middle East and Africa: Customer Data Platform Market Size, by Industry Vertical, 2018-2025 (USD Million)
Table 102 Middle East and Africa: Customer Data Platform Market Size, by Country, 2018-2025 (USD Million)
12.5.2 Middle East
12.5.3 Africa
12.6 Latin America
12.6.1 Latin America: Customer Data Platform Market Drivers
Figure 39 Customer Retention and Engagement Segment to Grow at the Highest CAGR During the Forecast Period
Table 103 Latin America: Customer Data Platform Market Size, by Component, 2018-2025 (USD Million)
Table 104 Latin America: Customer Data Platform Market Size, by Service, 2018-2025 (USD Million)
Table 105 Latin America: Customer Data Platform Market Size, by Application, 2018-2025 (USD Million)
Table 106 Latin America: Customer Data Platform Market Size, by Deployment Mode, 2018-2025 (USD Million)
Table 107 Latin America: Customer Data Platform Market Size, by Organization Size, 2018-2025 (USD Million)
Table 108 Latin America: Customer Data Platform Market Size, by Industry Vertical, 2018-2025 (USD Million)
Table 109 Latin America: Customer Data Platform Market Size, by Country, 2018-2025 (USD Million)
12.6.2 Brazil
12.6.3 Mexico
12.6.4 Rest of Latin America

13 Competitive Landscape
13.1 Introduction
13.2 Startup Microquadrant Overview
13.2.1 Progressive Companies
13.2.2 Responsive Companies
13.2.3 Dynamic Companies
13.2.4 Starting Blocks
Figure 40 Customer Data Platform Market (Startup), Competitive Leadership Mapping, 2020

14 Company Profiles
14.1 Introduction
(Business Overview, Platform & Services, Key Insights, Recent Developments, Analyst's View)*
14.2 Oracle
Figure 41 Oracle: Company Snapshot
Figure 42 Oracle: SWOT Analysis
14.3 SAP
Figure 43 SAP: Company Snapshot
Figure 44 SAP: SWOT Analysis
14.4 Adobe
Figure 45 Adobe: Company Snapshot
Figure 46 Adobe: SWOT Analysis
14.5 Salesforce
Figure 47 Salesforce: Company Snapshot
Figure 48 Salesforce: SWOT Analysis
14.6 Microsoft
Figure 49 Microsoft: Company Snapshot
Figure 50 Microsoft: SWOT Analysis
14.7 SAS Institute
Figure 51 SAS Institute: Company Snapshot
14.8 Teradata
Figure 52 Teradata: Company Snapshot
14.9 Nice
Figure 53 Nice: Company Snapshot
14.10 Dun & Bradstreet
14.11 Leadspace
14.12 Zylotech
14.13 Bluevenn
14.14 Calibermind
14.15 Celebrus (D4T4 Solutions)
14.16 Tealium
14.17 Agilone
14.18 Blueconic
14.19 Lytics
14.20 Ignitionone
14.21 Amperity
*Details on Business Overview, Platform & Services, Key Insights, Recent Developments, Analyst's View Might Not be Captured in Case of Unlisted Companies.
14.22 Right to Win

15 Appendix
15.1 Discussion Guide
15.2 Knowledge Store: The Subscription Portal
15.3 Available Customization
15.4 Related Reports
15.5 Author Details
Note: Product cover images may vary from those shown
  • Adobe
  • Agilone
  • Amperity
  • Blueconic
  • Bluevenn
  • Calibermind
  • Celebrus (D4t4 Solutions)
  • Dun & Bradstreet
  • Ignitionone
  • Leadspace
  • Lytics
  • Microsoft
  • Nice
  • Oracle
  • Salesforce
  • SAP
  • SAS Institute
  • Tealium
  • Teradata
  • Zylotech
Note: Product cover images may vary from those shown

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