North America Kombucha Market, by Flavor, by Distribution Channel, by Country, Industry Analysis and Forecast, 2019 - 2025

The North America Kombucha Market is expected to witness market growth of 17.9% CAGR during the forecast period (2019-2025).

Increasing consumer preference for functional beverages over carbonated drinks and juices is anticipated to drive growth along with awareness of the product's implicit nutritional benefits. Kombucha has also been found to be effective in the treatment of arthritis, cancer, and other degenerative diseases, as well as to be useful for body detoxification, improved metabolism, connective tissue reconstruction, and headaches. Companies invest extensively in new product development to cater for the growing inclination of consumers towards healthy drinks and new flavors.

Kombucha is widely available in two forms, the original raw flavor, and the infused flavor. In addition to the original raw form, many brewers offer a range of flavors. Increasing R&D investment to formulate new exotic flavors should increase the size of the product market over the forecast period. Furthermore, companies are also progressively investing in kombucha marketing through social media platforms. This has led to increased traction towards their product offerings through determining consumer interest. Innovative packaging along with the development of kombucha, which integrates flavors and ingredients such as ginger, lemon, coffee, berries, and other fruits, is also expected to boost demand over the forecast period.

The USA is the leading market in the overall North America region because of the involvement of industry leaders and the accelerated prevalence of health benefits of Kombucha among individuals. The US is also expected to have a fast growth fastest due to its rising disposable income, growing government programs to manufacture Kombucha and increasing adoption rates. Due to its cost benefits and ease of handling, yeast fermented Kombucha recorded the major market share of the market whereas bacterial Kombucha is expected to grow at higher CAGR due to its growing acceptance and applications.

Based on Flavor, the market is segmented into Non-Flavored and Flavored. Based on Distribution Channel, the market is segmented into Supermarket, Health Stores, Online Stores and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Hain Celestial Group, Inc., PepsiCo, Inc. (KeVita), GT’s Living Foods LLC, LIVE Soda, LLC, Health-Ade, LLC, Humm Kombucha LLC, Kosmic Kombucha, Cell-Nique Corporation (Physicians Capital Corporation), Revive Kombucha (Peet's Coffee), and Townshend's Tea Company.

Scope of the Study

Market Segmentation:

By Flavor

• Non-Flavored
• Flavored

By Distribution Channel

• Supermarket
• Health Stores
• Online Stores
• Others

By Country

• US
• Canada
• Mexico
• Rest of North America

Companies Profiled

• The Hain Celestial Group, Inc.
• PepsiCo, Inc. (KeVita)
• GT’s Living Foods LLC
• LIVE Soda, LLC
• Health-Ade, LLC
• Humm Kombucha LLC
• Kosmic Kombucha
• Cell-Nique Corporation (Physicians Capital Corporation)
• Revive Kombucha (Peet's Coffee)
• Townshend's Tea Company

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