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Market Developments
The household cleaning market in India is mainly split into three broad categories viz. utensil cleaners, toilet cleaners and surface cleaners. Utensil cleaners are further split into dishwashing bar, liquid, powder and pastes. Utensil cleaner poses the prominent position in the household cleaning market with the presence of vastly adapted products like bar as it attracts the consumers with its price flexibility. Mode of sales plays huge role in letting the market grow as the utensil cleaning products are vastly available at low price and its presence in the local stores. Toilet cleaners consist of liquid cleaners, in-cisterns & rim blocks. From the overall market, toilet cleaner products have shown the fastest adaption and clocking the revenue of over 2300 Crore in the year 2021-22. This market has been vastly supported by the rapid growth of liquid toilet cleaners. Lastly the surface cleaners are split into floor cleaner, specialized and multipurpose cleaners. The specialized cleaners are further segmented based on their application areas such as glass cleaners, kitchen cleaners etc. The market have seen lot many innovations in last couple of years some of them are disinfectant wipes, disinfectant aerosol sprays, toilet bowl cleaning tablet, toilet discs, toilet strips etc.Major companies and its brands
- Reckitt Benckiser (India) Ltd. - Lizol, Dettol, Colin and Easy Off, Harpic, Finish
- Hindustan Unilever Limited - Vim, Cif, Domex
- Dabur India Limited - Odopic, Dazzl, Sani Fresh
- SC Johnson Products Pvt. Ltd - Mr Muscle, Pledge
- Jyothy Laboratories Limited - Pril, Exo
- Rohit Surfactants Private Limited - Xpert
- Future Consumer Enterprise Ltd. - Clean Mate
- Pitambari Products Pvt. Ltd - Pitambari, Sanit All
- The Clorox Company (Clorox) - Clorox, Pine-Sol, Tilex
- Safechem Industries Private Limited - Skrubble, Sparkle
- Wipro Consumer Care and Lighting (WCCLG) Ltd- Giffy
Considered in this report
- Geography: India
- Base year: FY 2021-22
- Estimated year: FY 2022-23
- Forecast year: FY 2027-28
Aspects covered in the report
- Global household cleaning market
- India household cleaning market (utensil, toilet, surface), with analysed historical and forecasted value.
- Product price & variant analyses of each segment
- Information regarding the raw material used in cleaners
- Market penetration, policies and future development of each segment
- Trade analysis
- Opportunities and challenges observed in the market
- Ongoing trends
- Five forces
- Profiles of top performing companies
- Market recommendations
Segments covered in the report
Utensil cleaners
- Bar utensil cleaner
- Liquid utensil cleaner
- Powder utensil cleaner
- Paste utensil cleaner
Toilet cleaners
- In-Cistern toilet cleaner
- Rim toilet cleaner
Surface cleaner
- Floor surface cleaner
- Specialized surface cleaner
- Multi-Purpose surface cleaner
Approach of the report
The information contained in the report is obtained from complete analysis through secondary and primary research. Secondary research includes the information obtained from third party source, various press releases, government generated reports, data's from government databases, company annual reports and listing down the major companies present into the market. After gathering the data's from secondary sources primary research was conducted by making telephonic interviews to the local players about how the market is functioning at the ground level and verifying the details obtained from secondary sources. After completion of all the research process value data of the market were analysed and forecasted for the future years.Intended audience
This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to household cleaning industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Reckitt Benckiser (India) Ltd
- Hindustan Unilever Limited
- Dabur India Limited
- SC Johnson Products Pvt. Ltd
- Jyothy Laboratories Limited
- Rohit Surfactants Private Limited
- Future Consumer Enterprise Ltd
- Pitambari Products Pvt. Ltd
- The Clorox Company
- Safechem industries Pvt Ltd
- Wipro Consumer Care and Lighting