1h Free Analyst TimeRaw Pressery: Success Case Study
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Raw Pressery, a producer of organic cold-pressed juices and healthy drinks in India, has capitalized on the consumer shift to natural soft drinks.
In 2013, Raw Pressery was launched in India amid the country’s growing demand for natural beverages. The company's success in India prompted it to take the brand to other markets, including the UAE and Qatar.
- Raw Pressery’s cold-pressed juices proved a hit among consumers seeking natural soft drinks.
- The company uses a subscription-based model, which ensures demand predictability.
- Forming partnerships with popular retailers has increased visibility of Raw Pressery products.
- Effective marketing campaigns such as sponsoring sporting events to link the brand with healthy lifestyles have played a crucial role in creating brand awareness for Raw Pressery.
- Appointing brand ambassadors with a large fan following hold immense importance in attracting Indian consumers
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Table of ContentsIntroduction
A selection of companies mentioned in this report includes:
- Raw Pressery
- Rakyan Beverages