TrendSights Analysis 2026: Mega-Trend Overview-Sensory & Indulgence

TrendSights Analysis 2026: Mega-Trend Overview-Sensory & Indulgence

Summary

Consumers and FMCG manufacturers are increasingly making choices guided by sensory and indulgence, creating a growing need for continual improvement in truly indulgent products and services.

Sensory & Indulgence is a mega- trend within the eight the analyst mega-trends. It reflects how consumers’ balancing indulgence, wellbeing, and enjoyment and how this is shaping their attitudes toward consumption, as well as the brands and producers they support.

Scope

• Experimentation and treating moments in food are shaping purchase behavior.
• Demand for indulgent products is led by the need for escapism and self-care in times of uncertainty.
• Health and wellbeing is an influential purchase factor for 67% of consumers, while 59% also cite enjoyable or unique products and services as influential. This indicates a shift in buying behavior towards balancing health priorities with indulgence.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.