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Pay-TV and OTT Video Market Trends in Asia-Pacific

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  • 24 Pages
  • March 2020
  • Region: Asia Pacific
  • GlobalData
  • ID: 5011797

‘Pay-TV and OTT Video Market Trends in Asia-Pacific’, a new Telecom Insider Report by the publisher, provides an executive-level overview of the video entertainment market in Asia-Pacific. It delivers deep qualitative and quantitative insight into the pay-TV and OTT-SVoD markets in the region, analyzing key trends and strategies adopted by service providers.

Pay TV penetration in the Asia-Pacific region is set to increase slightly through 2024, weighed down by cord-cutting trends where more and more households are swapping out their pay-TV subscriptions for OTT-SVoD alternatives. However, rapidly deploying FTTH/P networks are spurring on the growth of IPTV, pushing overall pay TV growth into positive territory.

Viewers are increasingly eschewing the traditional pay-TV concept with contract lock-in and limited mobility for a TV anywhere concept that OTT-SVoD alternative can offer. Traditional pay-TV service providers need to look for ways to differentiate their service proposition by improving their delivery platforms and securing quality content.

It provides in-depth analysis of the following -

  • Section 1: Pay-TV and OTT video key trends; analyzes the main competitive trends affecting the pay-TV and OTT video markets in Asia-Pacific, focusing on: cord-cutting, content creation, and network improvements.
  • Section 2: Pay-TV market in Asia-Pacific; provides a detailed description of the pay-TV market in the region, looking at subscriber growth, penetration trends, service adoption by technology, and pay-TV ARPU and revenue evolution for the 2019-2024 period. It also looks at SVoD adoption trends in Asia-Pacific for the 2019-2024 period.
  • Section 3: Key findings and recommendations; the Insider concludes with a number of key findings and a set of recommendations for pay-TV and SVoD service providers.


  • Over the last few years, Asia-Pacific markets have been experiencing tepid subscriber growth due to pressure from OTT video alternatives, a trend that we expect will continue over the forecast period.
  • It is expected that the rapid growth in IPTV at the expense of cable will continue due to major FTTH/P network expansions in the region, such as in Thailand and New Zealand.
  • Traditional pay-TV service players are increasingly incorporating OTT as part of their service package, such as through partnerships or developing their own OTT platform as catch-up TV.

Reasons to Buy

  • This Insider Report provides a comprehensive examination of the main trends taking place in the Asia-Pacific video entertainment market, helping executives fully understand market dynamics, determine what works and what doesn’t, formulate effective product development plans, and optimize resource allocation and return on investments.
  • The report includes examples on strategies adopted by pay-TV service providers that illustrate the findings of the report, providing insight into particular situations in the cloud computing market; this will help the reader understand both the challenges confronted in the real world and the strategies employed to overcome those challenges.
  • The report discusses concrete opportunities in the pay-TV market and OTT-SVoD, providing a number of actionable recommendations for pay-TV and SVoD service providers.
  • With more than ten charts and tables, the report is designed for an executive-level audience, to help to understand the pay-TV and OTT market dynamics, analyzing key trends and strategies.

Table of Contents

  • Executive summary

Section 1: Pay-TV and OTT video key trends

  • Main pay-TV trends in Asia-Pacific
  • OTT video market context
  • Main OTT video trends in Asia-Pacific

Section 2: Pay-TV and OTT video markets in Asia-Pacific

  • Asia-Pacific demographics at a glance
  • Asia-Pacific in a global context
  • Pay-TV adoption in Asia-Pacific
  • Pay-TV ARPU evolution in Asia-Pacific
  • Pay-TV service revenue evolution in Asia-Pacific
  • SVOD trends in Asia-Pacific

Section 3: Key findings and recommendations

  • Appendix
  • Acronyms and definitions

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • AIS Play
  • Apple
  • Amazon Prime
  • Astro Go
  • Dish TV India
  • Disney
  • ESPN
  • Foxtel
  • Google
  • Hotstar
  • HBO
  • HOOQ
  • HyppTV
  • iFlix
  • iQiyi
  • KBS
  • MBC
  • Microsoft
  • MNC Vision
  • myTV Super
  • NBA
  • Oksusu
  • SBS
  • Singtel
  • SK Telecom
  • Tencent
  • Tver
  • Viu
  • Wavve
  • Youtube
  • Youku