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Asia Pacific Video on Demand (VoD) Market Size, Share & Trends Analysis Report By Deployment Model, By Offering, By Solution Type (OTT, Pay TV, and IPTV), By Platform Type, By Content-Type, By Monetization Model, By Vertical. By Country and Growth Forecast, 2023 - 2030

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    Report

  • 192 Pages
  • March 2024
  • Region: Asia Pacific
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
  • ID: 5953743
The Asia Pacific Video on Demand (VoD) Market would witness market growth of 13.8% CAGR during the forecast period (2023-2030).

The China market dominated the Asia Pacific Video on Demand (VoD) Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $25,965.9 million by 2030. The Japan market is registering a CAGR of 13% during (2023 - 2030). Additionally, The India market would experience a CAGR of 14.5% during (2023 - 2030).



The corporate sector has embraced VoD as a powerful internal communication, training, and knowledge dissemination tool. Companies leverage on-demand video platforms to streamline communication, ensuring employees can access relevant information conveniently. This has proven particularly valuable in the era of remote work, where asynchronous learning and communication have become integral components of organizational dynamics.

Additionally, another noteworthy trend is the integration of artificial intelligence and machine learning algorithms into VoD platforms. These technologies analyze user preferences, viewing habits, and historical data to curate personalized recommendations. By leveraging these advanced algorithms, VoD services enhance user experience, ensuring subscribers discover content tailored to their interests. This personalization boosts viewer satisfaction and plays a crucial role in retaining subscribers in an increasingly competitive market.

The Chinese government has been actively promoting education as a key component of its national development strategy. Initiatives like "Internet Plus Education" and "Digital China" aim to integrate technology into the education system. With the growth of online education, there is a higher demand for educational video content. Hence, the rising education sector in Asia Pacific can assist in the expansion of the regional video on demand (VoD) market.

Based on Deployment Model, the market is segmented into Cloud, and On-premises. Based on Offering, the market is segmented into Solution, and Services. Based on Solution Type, the market is segmented into OTT, Pay TV, and IPTV. Based on Platform Type, the market is segmented into Smartphones, Tablets/Laptops, Smart TVs, and Others. Based on Content-Type, the market is segmented into Movies, TV Shows/Web Series, Music, Educational/Fitness Programs, and Others.

Based on Monetization Model, the market is segmented into Subscription Video on Demand (SVoD), Transactional Video on Demand (TVoD), Advertising-Support Video on Demand (AVoD), Free Ad-Supported Streaming TV (FAST), and Others. Based on Vertical, the market is segmented into Media & Entertainment, Government & Public Sector, Education, Healthcare & Lifesciences, BFSI, and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.

List of Key Companies Profiled

  • Netflix, Inc.
  • Amazon.com, Inc.
  • Google LLC (Alphabet Inc.)
  • The Walt Disney Company
  • Apple, Inc.
  • Comcast Corporation
  • Sony Corporation
  • Kaltura, Inc.
  • Muvi
  • Reliance Industries Limited

Market Report Segmentation

By Deployment Model
  • Cloud
  • On-premises
By Offering
  • Solution
  • OTT
  • Pay TV
  • IPTV
  • Services
By Platform Type
  • Smartphones
  • Tablets/Laptops
  • Smart TVs
  • Others
By Content-Type
  • Movies
  • TV Shows/Web Series
  • Music
  • Educational/Fitness Programs
  • Others
By Monetization Model
  • Subscription Video on Demand (SVoD)
  • Transactional Video on Demand (TVoD)
  • Advertising-Support Video on Demand (AVoD)
  • Free Ad-Supported Streaming TV (FAST)
  • Others
By Vertical
  • Media & Entertainment
  • Government & Public Sector
  • Education
  • Healthcare & Lifesciences
  • BFSI
  • Others
By Country
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific

Table of Contents

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Video on Demand (VoD) Market, by Deployment Model
1.4.2 Asia Pacific Video on Demand (VoD) Market, by Offering
1.4.3 Asia Pacific Video on Demand (VoD) Market, by Platform Type
1.4.4 Asia Pacific Video on Demand (VoD) Market, by Content-Type
1.4.5 Asia Pacific Video on Demand (VoD) Market, by Monetization Model
1.4.6 Asia Pacific Video on Demand (VoD) Market, by Vertical
1.4.7 Asia Pacific Video on Demand (VoD) Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 Market Share Analysis, 2022
4.2 Porter’s Five Forces Analysis
Chapter 5. Asia Pacific Video on Demand (VoD) Market by Deployment Model
5.1 Asia Pacific Cloud Market by Country
5.2 Asia Pacific On-premise Market by Country
Chapter 6. Asia Pacific Video on Demand (VoD) Market by Offering
6.1 Asia Pacific Solution Market by Country
6.2 Asia Pacific Video on Demand (VoD) Market by Solution Type
6.2.1 Asia Pacific OTT Market by Country
6.2.2 Asia Pacific Pay TV Market by Country
6.2.3 Asia Pacific IPTV Market by Country
6.3 Asia Pacific Services Market by Country
Chapter 7. Asia Pacific Video on Demand (VoD) Market by Platform Type
7.1 Asia Pacific Smartphones Market by Country
7.2 Asia Pacific Tablets/Laptops Market by Country
7.3 Asia Pacific Smart TVs Market by Country
7.4 Asia Pacific Others Market by Country
Chapter 8. Asia Pacific Video on Demand (VoD) Market by Content-Type
8.1 Asia Pacific Movies Market by Country
8.2 Asia Pacific TV Shows/Web Series Market by Country
8.3 Asia Pacific Music Market by Country
8.4 Asia Pacific Educational/Fitness Programs Market by Country
8.5 Asia Pacific Others Market by Country
Chapter 9. Asia Pacific Video on Demand (VoD) Market by Monetization Model
9.1 Asia Pacific Subscription Video on Demand (SVoD) Market by Country
9.2 Asia Pacific Transactional Video on Demand (TVoD) Market by Country
9.3 Asia Pacific Advertising-Support Video on Demand (AVoD) Market by Country
9.4 Asia Pacific Free Ad-Supported Streaming TV (FAST) Market by Country
9.5 Asia Pacific Others Market by Country
Chapter 10. Asia Pacific Video on Demand (VoD) Market by Vertical
10.1 Asia Pacific Media & Entertainment Market by Country
10.2 Asia Pacific Government & Public Sector Market by Country
10.3 Asia Pacific Education Market by Country
10.4 Asia Pacific Healthcare & Lifesciences Market by Country
10.5 Asia Pacific BFSI Market by Country
10.6 Asia Pacific Others Market by Country
Chapter 11. Asia Pacific Video on Demand (VoD) Market by Country
11.1 China Video on Demand (VoD) Market
11.1.1 China Video on Demand (VoD) Market by Deployment Model
11.1.2 China Video on Demand (VoD) Market by Offering
11.1.2.1 China Video on Demand (VoD) Market by Solution Type
11.1.3 China Video on Demand (VoD) Market by Platform Type
11.1.4 China Video on Demand (VoD) Market by Content-Type
11.1.5 China Video on Demand (VoD) Market by Monetization Model
11.1.6 China Video on Demand (VoD) Market by Vertical
11.2 Japan Video on Demand (VoD) Market
11.2.1 Japan Video on Demand (VoD) Market by Deployment Model
11.2.2 Japan Video on Demand (VoD) Market by Offering
11.2.2.1 Japan Video on Demand (VoD) Market by Solution Type
11.2.3 Japan Video on Demand (VoD) Market by Platform Type
11.2.4 Japan Video on Demand (VoD) Market by Content-Type
11.2.5 Japan Video on Demand (VoD) Market by Monetization Model
11.2.6 Japan Video on Demand (VoD) Market by Vertical
11.3 India Video on Demand (VoD) Market
11.3.1 India Video on Demand (VoD) Market by Deployment Model
11.3.2 India Video on Demand (VoD) Market by Offering
11.3.2.1 India Video on Demand (VoD) Market by Solution Type
11.3.3 India Video on Demand (VoD) Market by Platform Type
11.3.4 India Video on Demand (VoD) Market by Content-Type
11.3.5 India Video on Demand (VoD) Market by Monetization Model
11.3.6 India Video on Demand (VoD) Market by Vertical
11.4 South Korea Video on Demand (VoD) Market
11.4.1 South Korea Video on Demand (VoD) Market by Deployment Model
11.4.2 South Korea Video on Demand (VoD) Market by Offering
11.4.2.1 South Korea Video on Demand (VoD) Market by Solution Type
11.4.3 South Korea Video on Demand (VoD) Market by Platform Type
11.4.4 South Korea Video on Demand (VoD) Market by Content-Type
11.4.5 South Korea Video on Demand (VoD) Market by Monetization Model
11.4.6 South Korea Video on Demand (VoD) Market by Vertical
11.5 Singapore Video on Demand (VoD) Market
11.5.1 Singapore Video on Demand (VoD) Market by Deployment Model
11.5.2 Singapore Video on Demand (VoD) Market by Offering
11.5.2.1 Singapore Video on Demand (VoD) Market by Solution Type
11.5.3 Singapore Video on Demand (VoD) Market by Platform Type
11.5.4 Singapore Video on Demand (VoD) Market by Content-Type
11.5.5 Singapore Video on Demand (VoD) Market by Monetization Model
11.5.6 Singapore Video on Demand (VoD) Market by Vertical
11.6 Malaysia Video on Demand (VoD) Market
11.6.1 Malaysia Video on Demand (VoD) Market by Deployment Model
11.6.2 Malaysia Video on Demand (VoD) Market by Offering
11.6.2.1 Malaysia Video on Demand (VoD) Market by Solution Type
11.6.3 Malaysia Video on Demand (VoD) Market by Platform Type
11.6.4 Malaysia Video on Demand (VoD) Market by Content-Type
11.6.5 Malaysia Video on Demand (VoD) Market by Monetization Model
11.6.6 Malaysia Video on Demand (VoD) Market by Vertical
11.7 Rest of Asia Pacific Video on Demand (VoD) Market
11.7.1 Rest of Asia Pacific Video on Demand (VoD) Market by Deployment Model
11.7.2 Rest of Asia Pacific Video on Demand (VoD) Market by Offering
11.7.2.1 Rest of Asia Pacific Video on Demand (VoD) Market by Solution Type
11.7.3 Rest of Asia Pacific Video on Demand (VoD) Market by Platform Type
11.7.4 Rest of Asia Pacific Video on Demand (VoD) Market by Content-Type
11.7.5 Rest of Asia Pacific Video on Demand (VoD) Market by Monetization Model
11.7.6 Rest of Asia Pacific Video on Demand (VoD) Market by Vertical
Chapter 12. Company Profiles
12.1 Netflix, Inc.
12.1.1 Company Overview
12.1.2 Financial Analysis
12.1.3 Research & Development Expense
12.1.4 SWOT Analysis
12.2 Amazon.com, Inc.
12.2.1 Company Overview
12.2.2 Financial Analysis
12.2.3 Segmental Analysis
12.2.4 SWOT Analysis
12.3 Google LLC (Alphabet Inc.)
12.3.1 Company Overview
12.3.2 Financial Analysis
12.3.3 Segmental and Regional Analysis
12.3.4 Research & Development Expense
12.3.5 SWOT Analysis
12.4 The Walt Disney Company
12.4.1 Company Overview
12.4.2 Financial Analysis
12.4.3 Segment and Regional Analysis
12.4.4 Recent strategies and developments:
12.4.4.1 Partnerships, Collaborations, and Agreements:
12.4.4.2 Product Launches and Product Expansions:
12.4.5 SWOT Analysis
12.5 Apple, Inc.
12.5.1 Company Overview
12.5.2 Financial Analysis
12.5.3 Regional Analysis
12.5.4 Research & Development Expense
12.5.5 SWOT Analysis
12.6 Comcast Corporation
12.6.1 Company Overview
12.6.2 Financial Analysis
12.6.3 Segmental and Regional Analysis
12.6.4 SWOT Analysis
12.7 Sony Corporation
12.7.1 Company Overview
12.7.2 Financial Analysis
12.7.3 Segmental and Regional Analysis
12.7.4 Research & Development Expenses
12.7.5 Recent strategies and developments:
12.7.5.1 Partnerships, Collaborations, and Agreements:
12.7.6 SWOT Analysis
12.8 Kaltura, Inc.
12.8.1 Company Overview
12.8.2 SWOT Analysis
12.9 Muvi
12.9.1 Company Overview
12.9.2 SWOT Analysis
12.10. Reliance Industries Limited
12.10.1 Company Overview
12.10.2 Financial Analysis
12.10.3 Segmental Analysis
12.10.4 Research & Development Expenses
12.10.5 SWOT Analysis

Companies Mentioned

  • Netflix, Inc.
  • Amazon.com, Inc.
  • Google LLC (Alphabet Inc.)
  • The Walt Disney Company
  • Apple, Inc.
  • Comcast Corporation
  • Sony Corporation
  • Kaltura, Inc.
  • Muvi
  • Reliance Industries Limited

Methodology

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