France Water Enhancer Market - Growth, Trends, and Forecasts (2020-2025)

The French water enhancer market is projected to register a CAGR of 2.51% during the forecast period.

• French markets are characterized by fresh and natural products, quality, and diverse tastes and flavors. The interest in health consciousness is also widespread, and it is a major driver for the market. The perception of water enhancers as synthetic, chemically laced products is detrimental to the market; therefore, the marketing should be focused on a ‘natural’ or organic trend.
• Despite its individual specificity, France is also driven by the latest trends to some extent. The focus of the major players is essentially centered on the approach of promoting the easy-to-use nature of the enhancer products.

Key Market Trends

Lower Immunity and Lagging Health May Surge the Future Demand

According to a non-profit trust, Wellcome, about one-third of French presume vaccination is unsafe and ineffective, making it a highly skeptical country in the world, in terms of vaccination. The statistics suggest that convenient negligence practiced by French consumer expose them at great risk of viral or bacterial infections, due to lower immunity, followed by minimal vaccination. Nonetheless, the recent on-going pandemic that is COVID-19 served no exception in affecting the consumer’s health, making it one of the most suffered countries due to the virus. Acknowledging the current scenario, the water enhancer market is anticipated to flourish in the near future, owing to growing consumer awareness regarding their inconsiderate eating habits and unhealthy lifestyle. Moreover, water enhancers highlighting nutrition content, specifically vitamin C, are expected to perform well in the country.

Supermarkets Held the Largest Market Share

Supermarkets emerged as the largest selling point of water enhancers in the country, owing to the consumer preference of purchasing food groceries through these mass merchandisers than other distribution channels. Moreover, manufacturers are strategizing to supplement their sales by repositioning their water enhancer brands in market shelves with nutritional and health-oriented products, in order to project a healthier image of the product among consumers. As a result, consumers are likely to buy such products through supermarket shelves rather than online retail stores.

Competitive Landscape

The French water enhancer market is highly consolidated among a few players. The market studied faces high competition, with the presence of several country-based key players. Some of the companies operating in this market are BPI Sports LLC, Dyla LLC, and Wisdom Natural Brands. These companies enjoy greater profit, owing to the absence of global leaders, like The Coca Cola Company, in the market.

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