India Sports Drink Market - Growth, Trends and Forecasts (2020 - 2025)

India Sports Drink Market is projected to grow at a CAGR of 4% during the forecast period.

Increasing demand among athletes and new age sports people is expected to be a key factor driving market growth.

Despite its goodness, the American Academy of Pediatrics suggests restricting its consumption by adolescents as this age group does not require rehydration with sports drink and only adds excess calories to the diet.

As the sport drinks are limited to a particular set of population base and not very popular among the people out of the field could serve as restraint to the market. Whereas, introduction of more flavors in sport drinks can be a good opportunity for the manufacturers.

Key Market Trends

Increased Affluence Among Fitness Enthusiasts

Healthy lifestyle adoption and the preference for staying fit has increased consumer indulgence in various sports activities. Additionally, an increase in government initiatives in various countries, meant to improve sports participation, is playing a key role in boosting the number of athletes, worldwide. This in turn is increasing the athlete’s interest toward performance boosting functional drinks, including sports drink in the country. Moreover, fitness enthusiasts in order to avoid heavy sugar intake through energy drinks are also an emerging base, developing likeness towards the product, further supplementing the market studied.

Supermarkets Emerged as the Largest Point of Sales

Owing to a huge retail space catering to a wide variety of preferences, the supermarkets/ hypermarkets are among the dominant channels for the sales of sport drinks across the country. Factors, such as business expansion, rising number of hypermarkets and supermarkets add to the sales of these retail formats and significantly contribute to the sports drink market. Availability of variety of brands has been a key factor for the increasing consumer preferences.

Competitive Landscape

India sports drink market is highly competitive. The market studied has key players competing for major market share and intense competition prevailing in the market studied is likely to result in consolidation among market players. Key players are focusing on online distribution channels for branding of their products, in order to expand their geographical reach and increase their customer base.

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