The United Kingdom Water Enhancer Market - Growth, Trends, and Forecast (2020-2025)

The UK water enhancer market is projected to register a CAGR of 5.82% during the forecast period.

• The ‘on-the-go’ trend, which is dominating most of the United Kingdom, is particularly suited to favor the water enhancer market. The hectic lifestyle and rising health awareness among consumers are helping the products; the zero-calories and zero sugar status offered by these products are well accepted in this regard.
• However, due to the presence of several substitute products including squash and flavored cordials, the market faces high competition, leading to stagnant growth during the forecast period.

Key Market Trends

Rising Demand for Healthy Hydration

The increasing base of obese and overweight population and their shift toward less sugary with the maximum association of natural claims have boosted the demand for water enhancer in the country. Consumers are looking for minimally processed hydration, in order to supplement their bodies with the recommended intake of water. Consumers are primarily adopting water enhancer products to augment their children’s intake of water, as kids are more vulnerable to approve drinks with innovative flavors and tastes. As a result, the market promises great scope in the country, during the forecast period.

Online Stores Outpaced Other Points of Sale

With the rapid rise of convenient shopping experiences, where consumer shopping trend has shifted more toward technology, more retailers who are primarily selling foods have established an online presence. Online retail over the past decade has witnessed considerable growth, and it is expected to continue to grow at a comparatively higher rate over the forecast period. The availability of a product, like water enhancers, on an e-commerce platform has made it possible for the consumer to find no or less time to spend on traditional shopping formats, which is further aiding the market demand through e-commerce platforms.

Competitive Landscape

The UK water enhancer market is consolidated among a few major companies, including The Kraft Heinz Company, The Coca-Cola Company, and Dyla LLC. Kraft Foods’s “Mio” brand leads the water enhancer market in the United Kingdom. Major companies, such as The Coca-Cola Company, are adopting strategies, like majorly strengthening its large manufacturing footprints, broad distribution network, substantial R&D capability, and high level of quality and customer service, to supplement their segment sales.

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