Italy Gluten-Free Foods & Beverages Market - Growth, Trends and Forecast (2020 - 2025)

Italy Gluten-Free Foods & Beverages Market is anticipated to grow at a CAGR of 8.5% during the forecasted period(2020-2025).

The increasing health awareness of the consumers in the country is the major factor driving the gluten-free market. Gluten-free diet is medically acclaimed diet for patients suffering from celiac disease.

The growing demand for gluten-free bakery products is one of the most crucial factors driving the growth of the gluten-free food market. The gluten-free bakery products segment is witnessing substantial new product launches, including gluten-free bagels, muffins, cookies and wafers, pretzels, croissants, etc.

Gluten-free pastas and noodles are a major segment growing in the country as pastas are staple food in the country.

Key Market Trends

Rising Prevalence Of Celiac Diseases

In Europe, there have been increasing investigations regarding the prevalence of celiac disease in the population. An estimated 0.8% of adults and children are suffering from celiac disease. More Italians are being diagnosed with celiac disease than ever before. According to the Report to the Parliament from the Ministry of Health, 182,858 Italians were diagnosed with celiac disease in 2017, compared with less than 172,000 in 2014; it has seen an increase of about 6%. Celiac diagnosis are much more common in women, with 129,225 cases, compared with men, who saw 53,633 cases. Owing to the rising prominence among the population in Italy, consumers are getting motivated to switch to gluten-free products. The major factors that encourage people to go for a gluten-free diet are, for weight loss, gluten allergy, celiac diseases etc.

Bread and Bread Products Are The Prominent Segment In The Market

In Italy, bread is the foundation of our culinary tradition. As there is a rise in the number of celiacs in the country, gluten-free bread products have been gaining popularity. The high cost of gluten-free bread products could be a restraining factor in the developing markets. With the growing demand for gluten-free bread products attributed by the increasing health-conscious consumers, ingredient players in the market are introducing innovations in products. There is a greater public awareness in Italy about celiac disease. The Italian government offers celiac patients vouchers to buy gluten-free food - up to 140 euros per month. All the above factors have boosted the sales of gluten free food and beverages in the country.

Competitive Landscape

Italy Gluten-Free Foods & Beverages Market is a fragmented market and comprises of numerous local and international competitors. Some of the major players operating in Italian gluten-free food and beverages market are Dr. Schär AG / SPA, H.J Heinz Company, FARMO S.p.A., Barilla, Italian Fine Food Brokers. The leading players in the gluten-free product market has a wide range of products. These players focus to leverage opportunities posed by emerging markets to expand their product portfolio, so that they can cater to the requirements for various product categories.

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