Japan Food Sweetener Market- Growth, Trends, and Forecast (2020-2025)

The Japanese food sweetener market is anticipated to register a CAGR of 3.5% during the forecast period (2020-2025).

With the increasing demand for alternatives to sugar, there is a range of sweeteners that have been witnessing a growing presence in the country.

Moreover, the growing number of diabetic and obese people in the country are also boosting the demand for low-calorie, sugar substitutes in the market.

With the increasing preferences for natural ingredients, stevia is rapidly growing in the market.

Key Market Trends

Growing Diabetic Population in the Country

According to the estimates provided by the health ministry, the number of suspected diabetics in Japan reached 10 million in 2017. This increase was attributed to the growing rate of obesity and an aging population. Inadequate exercise and unhealthy eating habits resulted in the rising rates of obesity in the country. However, the elderly always have a higher propensity to contract diabetes. Another major dietary factor is the high sugar content in many processed foods. The Japanese people use ingredients with higher sugar content than they are probably aware of. These factors have boosted the sales of low-calorie sweeteners in the country.

Stevia Shows Robust Market Growth

Due to the increasing sugar prices and the rising health concerns among the consumers, the manufacturers are focusing on managing their production costs. In addition, the rising trend of natural and organic products has boosted the demand for stevia in the country. Furthermore, sugar substitutes are comparatively cheaper and have gained immense popularity in the country. For instance, the market shares of Coca-Cola and Pepsi declined drastically, due to the use of aspartame. Thus, the companies are extensively using stevia in their products. Japan re-opened its doors to stevia imports from Paraguay, in 2015, and committed itself to purchase all natural sweeteners, corresponding to an average of 600-700 metric ton per year.

Competitive Landscape

The Japanese food sweetener market is a fragmented one, with the presence of major players like Cargill, Tate & Lyle, ADM, and others. The major players in the market are involved in various strategic operations, in order to occupy the major shares in the industry.

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