The Italian bottled water market is projected to register a CAGR of 2.18% during the forecast period (2020-2025).
- Though the Italian bottled water market is well established, it is growing at a slow pace. The still water segment is expected to register a high sales growth in volume, and the sparkling and functional segments are expected to register a high sales growth in value.
- This can be attributed to the increasing consumer demand for high-quality premium sparkling and fortified drinking water, especially from the foodservice sector, wherein bottled water is usually charged at much higher prices than in off-trade retail distribution channels.
- In recent years, increasing tourism in Italy facilitated the growth in foodservice expenditure, propelling the growth of the bottled water market.
Key Market Trends
Growth in Foodservice Expenditure and Tourism
The growing foodservice channel is a major driving factor for the sales value of bottled water, as foodservice occupies more than 60% of the market share, due to high product prices in this channel. Additionally, bottled water in Italian restaurants is associated with premiumization, and it is known to be five times costlier in foodservice outlets than in supermarkets. This factor is impacting its consumption value to a large extent. Furthermore, with 62.15 million tourist arrivals in 2018, Italy was ranked fifth in the global list of countries with the largest number of international tourist arrivals and 10th in the global list of countries with the largest international tourism expenditure. It is one of the most popular tourist destinations in Europe, as well as globally. It has been recording increasing tourist arrivals since the past few years, which is driving foodservice expenditure and the consumption of premium bottled water, an inherent part of foodservice spending in the country.
The Still Water Segment Holds the Largest Market Share
The still water segment benefitted the most from the general increase in demand for healthy drinks, as it is perceived as a healthy alternative to other soft drinks and more thirst-quenching than sparkling water. There is also a tendency for Italian consumers to use still water for cooking at home. Still spring water is another potential segment in the Italian water industry, although it is still very small. Spring water is increasingly employed in the water cooler segment. Moreover, mineral water is a major part of the still water segment in the country. Italy is a country rich in mineral waters and, considering its orographic constitution, it can rely on natural mineral waters of different origins and compositions as a result of its granite rocks, dolomites calcareous, and volcanic rocks. Italy is one of the major exporters of mineral water to the United States.
The major companies in the Italian bottled water market are focusing on mergers and acquisitions, geographical expansions, product innovations, and partnerships, in order to establish a wider consumer base for bottled water and strengthen their overall sales. Some of the major players in the Italian bottled water market are Acqua Minerale San Benedetto SpA, Ferrarelle SpA, Refresco Group BV (Spumador SpA), and Lauretana SpA.
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Table of Contents
1.2 Study Assumptions
1.3 Scope of the Study
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1.1 Still Water
5.1.2 Sparkling Water
5.1.3 Functional Water
5.2 By Distribution Channel
5.2.2 Convenience Stores
5.2.3 Home and Office Delivery
5.2.5 Other Distribution Channels
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Acqua Minerale San Benedetto SpA
6.4.2 Nestle SA (Sanpellegrino SpA)
6.4.3 Fonti di Vinadio SpA
6.4.4 Ferrarelle SpA
6.4.5 CoGeDi International SpA
6.4.6 Acqua Lete
6.4.7 Lauretana SpA
6.4.8 Refresco Group BV (Spumador SpA)
6.4.9 Maniva SpA
A selection of companies mentioned in this report includes:
- Acqua Minerale San Benedetto SpA
- Nestle SA (Sanpellegrino SpA)
- Fonti di Vinadio SpA
- Ferrarelle SpA
- CoGeDi International SpA
- Acqua Lete
- Lauretana SpA
- Refresco Group BV (Spumador SpA)
- Maniva SpA