The hospitality industry in Mexico is a thriving industry. Even with the high number of tourists visiting the country, the country has recorded moderate even negative growth in hotel occupancy rates. According to STR Mexico, the Central North region registered the largest drop, in occupancy rate in Q3 2019 -5.8% when compared to that in Q3 2018. Mexico has been registering a growing number of both business and leisure travel trips. Being the country with the highest number of travelers in Latin America, according to the official Ministry of Tourism (SECTUR) database, the total hotel supply in Mexico registered at 22,560 properties with approximately 808,000 rooms. The hospitality industry in Mexico is highly dominated by domestic players owning to high crime and corruption in the country, which are restricting investors from other regions to invest in the country. Both the domestic and international brands have significantly expanded their footprints over the past decade in both the business and leisure travel segments. Mexico City, Guadalajara, and Monterrey, which are the largest three urban areas in Mexico have the presence of more branded hotels is relative with around 60% when compared to non-branded.
Key Market Trends
Rising Number of Visitors to Mexico are Driving the Market
Mexico has been recording a growing number of visitors to the country year on year. The tourism and hospitality industry in Mexico is a third-highest contributor to GDP. Mexico has been attracting a large number of visitors and more than 65% of visitors are from the USA and Canada alone. In order to attract a great number of visitors from Asian Countries, Mexico introduced New direct flights from Asia started in early 2018. Routes include flights from Tokyo to Mexico City, Shanghai to Mexico City, and connecting travel from Seoul to Mexico City through Monterrey.
Upper Mid-Scale Segment is Dominating the Market
Mexico is recording a high number of midscale and upper mid-scale hotels followed by an upper-upscale segment of hotels. The midscale and mid-scale hotels account for more than 50% of the total market, whereas the upper-upscale segment covers more than 25% of the market. The budget and luxury segment accounts for the remaining share of the market. The economic uncertainty in the country is adversely affecting the industry and making investors be highly selective when it comes to investing in new locations.
Competitive Landscape
Even though Mexico has a high number of international chains present in the country, the hospitality industry is dominated by local players. There are around 180 international and domestic brands across Mexico. Grupo Posadas is the leader in the segment with more than 140 hotels that are present across the country.
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