Personalized Nutrition: Current Scenario and Foresight Analysis

Novel Technologies can Drive Personalized Nutrition Market to USD 11.35 Billion By 2026.

Innovation in Monitoring App, Biosensors and Electronic Menu will Drive Future Market of Personalized Nutrition

The rising trends for consumerism and the impact it has on human health are driving the novel trends for analysis of the dietary needs of individuals. Keeping in mind the data set parameters based on genetic profiles, serum biomarker analysis, physical activities, age, dietary habits, etc. have been generated to recommend a personalized diet. In this report, we have identified various industry players (both big players and start-ups), key innovations and application areas which will be key for driving future growth in technology innovation and market potential of novel products in personalized nutrition. An increase in the global prevalence of malnutrition, poor health, and lifestyle disorders are driving factors for personalized nutrition with CAGR of 9.3%.

Serum Biomarkers, Age and Medical Conditions are Key Parameters for Analysis

Among the major industry players NESTEC, IBM, MIDEA, GOOD MEASUES are key players that focus on various innovations. NESTEC is a leader among others focused on developing tailored food and nutritional formulations based on various nutritional health score determination systems taking inconsideration serum biomarkers, age, sex, height, gender, BMI and medical condition.

Major Players:

• NESTEC
• DSM
• IBM
• MIDEA GROUP
• GOOD MEASURES
• HANACOMMTECH
• I SENS
• KRAFT FOODS
• SAYES MEDICAL TECH
• 3UP PLUS

On the basis of convenience of use and quick monitoring of all based tools, wearable devices and biosensors will be driving the growth of various players in this domain.  Substantial marketed products are being produced and provided by startup companies in this domain including 23andMe, Bulu Box, DayTwo and FitGenie. The introduction of artificial intelligence-based algorithms to better track health data on a routine basis is also increasingly changing the various aspects of customized nutrition.

Innovation in Metabolic Profiling Tools is Emerging a New Market Driver

Previously, personalized nutrition research was focused on the integration of genetic data, but today various other parameters that give a more comprehensive outcome of the dietary behavior of the individual are also reliable. Although a digitalized DNA-based diet is expected to grow at the CAGR 9.7% during the forecast period, various advancements in metabolic profiling tools have enabled the investigation of nutrition requirements of an individual which subsequently drives the growth of personalized nutrition.

Personalized Nutrition will Benefits in Improving the Health of Individuals with Obesity, Diabetes and Cardiovascular Diseases (CVDs)

The personalized diet is as good as personalized medicines for reducing the risk of various diseases like Obesity, diabetes, cardiovascular diseases (CVDs), nutritional deficiencies, rheumatoid arthritis, cancer, etc. It may help in curbing the high food intake which contributes to obesity and weight gain. The potential market for personalized nutrition is huge as it applies to both diseased and healthy people, eating is a daily and essential habit, therefore opportunities for personalization are continuous to enhance or maintain health.