Personalized Nutrition Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2020-2030F

The Personalized Nutrition Market was valued at USD 12.50 Billion in 2024, and is expected to reach USD 30.86 Billion by 2030, rising at a CAGR of 16.40%. A personalized nutrition plan, also known as a customized nourishment approach, is designed to offer individualized dietary guidance based on a person’s unique health profile. Developed by nutritionists and other dietary experts, the goal of this approach is to promote optimal health and well-being while reducing the risk of chronic conditions such as obesity, heart disease, and type 2 diabetes. At the core of personalized nutrition is the expertise of registered dietitians, who create nutrition plans tailored to the physical, clinical, and emotional needs of each individual.

In recent years, the scope of personalized nutrition has expanded significantly. It now includes a more in-depth evaluation of various factors, such as an individual's genetic makeup, eating behaviors, physical activity levels, sleep quality, microbiome composition, and metabolic profile. These insights enable the development of nutrition strategies that go far beyond generic dietary recommendations.

For instance, metabolic profiling involves analyzing small molecules produced by the body, which influence how individuals metabolize food and respond to different nutrients. This data-driven approach allows for more precise and effective dietary interventions. For instance, a June 2022 study in JAMA Network Open reported that 31% of respondents use multi-mineral supplements. Earlier, in January 2022, Dr. Heather Moday highlighted three essential vitamins vital for overall health in her article published on CNBC.

Key Market Drivers

Growing Consumer Health Awareness

A key driving force behind the burgeoning personalized nutrition market is the increasing demand for tailored nutritional guidance based on individual requirements. With the rise in obesity rates, as well as the prevalence of busy and unhealthy eating habits, personalized nutrition is poised to gain significant traction. This approach to dieting focuses on meeting specific nutritional needs of individuals, while also providing insights into their metabolic history, environmental exposure, genetic profile, personal wellness objectives, and microbiome composition. The increasing awareness of the significance of maintaining a healthy lifestyle has contributed to the rapid market growth.

For instamce, in February 2022, Nourished introduced a new vegan-friendly vitamin D3 ingredient, expanding its range of personalized nutrition products with a plant-based alternative to support health and wellness. The prevalence of chronic diseases, including diabetes and cardiovascular diseases, has prompted individuals to embrace personalized nutrition solutions. For instance, according to the World Health Organization (WHO), global diabetes prevalence increased from 7% in 1990 to 14% in 2022.

The WHO also reported that diabetes directly caused 1.6 million deaths in 2021, with nearly 47% of those fatalities occurring in individuals under the age of 70, highlighting its growing impact. Lifestyle changes, higher disposable incomes, and growing awareness of the benefits of nutrition plans are positively impacting the sparkling water market. The growing consumer preference for dietary improvements is a key driver for the expansion of the personalized nutrition market. The increasing trend of adopting a healthy lifestyle across all age groups, coupled with a shift towards innovative approaches, has a positive impact on the industry.

Key Market Challenges

High Cost Associated with Personalized Nutrition Plan

The personalized nutrition services are associated with a significant cost, potentially rendering them inaccessible to a substantial portion of the population. This aspect is expected to impede the growth of the global market in the forecast period. The limited awareness regarding the benefits of personalized nutrition in health monitoring and treatment is foreseen as a factor that may hinder the market value of personalized nutrition in the coming years. The high cost of nutritional plans presents a significant challenge for the personalized nutrition market. Personalized nutrition plans often include various health and fitness monitoring charges, making the end product unaffordable for low-income consumers.

Some nutrition plans may only be required for short-term treatments, yet certain personalized nutrition companies offer only annual treatment packages to maximize their Return on Investment (RoI). These unnecessary charges inflate the cost of the end product and could impede revenue growth in the market. The personalized nutritional plans rely on a wide range of unique physical, behavioral, and attitudinal data, which are processed by wearable health devices to recommend tailored plans. However, inaccurate data can be generated when these devices lack sufficient raw data, resulting in incorrect nutritional attributes. The personalized nutrition market remains fragmented as many personalized nutritional solution applications are still in the early stages of development and deployment. This challenge is expected to persist until a larger volume of user data is integrated into the system, potentially hindering revenue growth on a global scale.

Key Market Trends

Rising Trend of Health Monitoring Apps

Due to technological advancements, the growing trend of health monitoring apps presents significant opportunities for market growth. The increasing adoption of smartphones and tablets is a key driver behind the rise of health monitoring apps. Nowadays, individuals who own smartphones can easily monitor their well-being and happiness. The patient-generated data is already playing an increasingly important role in health monitoring applications. People today seek to understand and gain insights from their own health data. The emergence of digital technology innovations has transformed patient-generated data into a valuable resource. Data from consumer health technologies, such as in-home medical devices, mHealth apps, and smart wearables, are fueling personalized and customized approaches to healthcare management.

Key Market Players

• BASF SE
• DSM
• Herbalife Nutrition Ltd
• Metagenics, Inc.
• DNAfit
• Nutrigenomix Inc.
• Atlas Biomed Group Limited
• Habit, LLC
• Bactolac Pharmaceutical
• Balchem Corporation

Report Scope:

In this report, the Global Personalized Nutrition Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Personalized Nutrition Market, By Product Type:

• Active Measurement
• Standard Measurement

Personalized Nutrition Market, By Application:

• Standard Supplement
• Disease Based

Personalized Nutrition Market, By Dosage Forms:

• Tablets
• Capsule
• Powders
• Liquids
• Others

Personalized Nutrition Market, By End User:

• Direct-To-Consumer
• Wellness & Fitness Centres
• Hospital & Clinics
• Institutions

Personalized Nutrition Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia-Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Personalized Nutrition Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

This product will be delivered within 1-3 business days.