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Eastern Europe OTT TV and Video Forecasts

  • ID: 5017948
  • Report
  • April 2020
  • Region: Europe
  • 190 Pages
  • Digital TV Research
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Eastern Europe OTT Revenues Up by $2 Billion

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OTT TV episode and movie revenues for 22 Eastern European countries will reach $3.58 billion in 2025; nearly triple the $1.41 billion recorded in 2019. Russia will account for 40% of the region’s OTT revenues by 2025, with Poland generating a further 27% - so two-thirds of the total will go to these two countries.

SVOD revenues will reach $2.05 billion by 2025 (57% of total OTT revenues) – up from $766 million in 2019 (54%). Russia’s SVOD revenues will reach $610 million by 2025 – or 30% of the regional total. Poland will provide another $687 million (34%). Their joint share will fall from 74% in 2019; revealing stronger growth in other countries.

Simon Murray, Principal Analyst, said: “Poland will remain the SVOD revenue leader despite have a lot lower population than Russia. Russian operators charge less than their Polish equivalents. Russia has more SVOD subscriptions than Poland.”

Published in April 2020, this 190-page PDF, PowerPoint and excel report covers 22 countries. Covering TV episodes and movies, the report comes in three parts:

  • Outlook: Forecasts for 22 countries in a 49-page PDF document full of charts, graphs and bullet points;
  • Excel workbook covering each year from 2010 to 2025 for 22 countries by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes. As well as summary tables by country and by platform;
  • Insight: Detailed country-by-country analysis in a 70-page PDF document.
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FEATURED COMPANIES

  • Amazon Prime
  • Apple TV+
  • Facebook/Instagram
  • Ivi
  • Okko
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  • MORE

Population (000)

  • Total households (000)
  • TV households (000)
  • Fixed broadband households (000)
  • Smartphone subscribers (000)
  • Tablet subscribers (000)

TV HH/Total HH

  • Fixed broadband HH/Total HH
  • Smartphone subs/Population
  • Tablet subs/Population

OTT TV & video fixed broadband households (000)

  • OTT TV & video HH/Fixed broadband HH
  • OTT TV & video HH/TV HH
  • OTT TV & video smartphone subs (000)

OTT TV & video HH/smartphone subs

  • OTT TV & video total (000)
  • Gross SVOD subscriptions (000)
  • SVOD subs/TVHH
  • SVOD subs/Fixed broadband HH
  • SVOD subs/Smartphone users

Net SVOD homes (000)

  • SVOD homes/TVHH
  • SVOD homes/Fixed broadband HH
  • SVOD subscriptions/SVOD homes

TV rental transactions (000) Movie rental transactions (000)

  • Total rental transactions (000)
  • TV download-to-own transactions (000)
  • Movie download-to-own transactions (000)
  • Total download-to-own transactions (000)

Online advertising total (US$ mil.)

AVOD (US$ mil.)

  • Online TV rental revs (US$ mil.)
  • Online movie rental revs (US$ mil.)
  • Online rental revs (US$ mil.)
  • DTO TV revenues (US$ mil.)
  • DTO movie revenues (US$ mil.)
  • DTO video revenues (US$ mil.)
  • SVOD revenues (US$ mil.)
  • OTT TV & video revs (US$ mil.)

SVOD subscribers by operator (000)

  • Netflix
  • Amazon Prime Video
  • Disney+
  • Apple TV+
  • Voyo
  • HBO
  • Others

Share of SVOD subscribers by operator (%)

  • Netflix
  • Amazon Prime Video
  • Disney+
  • Apple TV+
  • Voyo
  • HBO
  • Others

SVOD revenues by operator (US$ mil.)

  • Netflix
  • Amazon Prime Video
  • Disney+
  • Apple TV+
  • Voyo
  • HBO
  • Others

Share of SVOD revenues by operator (%)

  • Netflix
  • Amazon Prime Video
  • Disney+
  • Apple TV+
  • Voyo
  • HBO
  • Others

SVOD ARPU by operator ($)

  • Netflix
  • Amazon Prime Video
  • Disney+
  • Apple TV+
  • Voyo
  • HBO

AVOD revenues by platform ($ million)

  • YouTube
  • Facebook/Instagram
  • Other social media sites
  • FTA broadcasters
  • Pay TV broadcasters
  • AVOD platforms
  • Other
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  • Amazon Prime
  • Amediateka
  • ANT1 Next
  • Apple TV+
  • Disney+
  • Divan.TV
  • Facebook/Instagram
  • HBO
  • Ipla
  • Ivi
  • Megogo
  • Netflix
  • Okko
  • Pickbox
  • Play Now
  • Player+
  • TNT Premier
  • Voyo
  • Youtube
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