Face masks are broadly classified into traditional rinse-off masks and sheet masks. Sheet masks comprise a cotton sheet containing concentrated cosmetic APIs (active pharmaceutical ingredients). The use of sheet mask prevents evaporation of active ingredients by providing more moisture due to its water holding capacity. Sheet masks act as incubators ad cooling agents, owing to their functional design. Sheet masks offer soothing effects and contain moisturizing properties, which help replenishing dehydrated skin. The global sheet face mask market was valued at $2.1 billion in 2018 and is anticipated to reach $2.9 billion by 2026, with a CAGR of 3.7% during the forecast period. The sheet face mask market exhibits an incremental revenue opportunity of $0.7 billion from 2019 to 2026 .
The factors driving the global demand for the sheet face mask market include rise in economic growth, surge in consumer preferences toward innovative cosmetic products, and changing buying behaviors of consumers. This has resulted into active focus of local manufactures in Asia and Latin America toward product development and commercialization. Asia is the largest producer as well as consumer of sheet masks in the world, owing to several benefits of sheets over traditional face masks, such as ease of application, short turnaround time, economic pricing. Consumers based in North American countries such as the U.S. and Canada are more focused toward personalized cosmetic products and are expecting same offerings from sheet face mask manufacturers. To cater to the changing demands, producers are required to invest into innovative active ingredients and product packaging. Changing trends of facial care routines based on skin type and life style is expected to drive the overall growth of the sheet face mask market in the future.
The sheet face mask market is segmented on the basis of product type, price point, distribution channel, and region. By product type, it is categorized into cotton/microfiber sheet, hydrogel sheet, knit sheet, bio-cellulose sheet, and others. By price point, it is divided into mass and premium. By distribution channel, it is categorized into retail pharmacies, convenience stores, E-commerce, and supermarkets/hypermarkets. Regionwise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, Spain, Italy, and Rest of Europe), Asia-Pacific (China, India, Japan, Australia, South East Asia, and Rest of Asia-Pacific), and LAMEA (the Middle East, Latin America, and Africa).
The key players operating in the global sheet face mask market include BioRepublicSkinCare, ES Cosmetics, Estee Lauder Companies Inc., Innisfree Corporation, Kracie Holdings, Ltd., L’Oréal, Lancome Paris, Sephora Inc., The Face Shop, and Tonymoly Co, Ltd. Other key players operating in the value chain are Amorepacific Corporation, Bio Natural Inc., Boss Biological Technique Ltd., Decleor Paris, Erno Laszlo, It's Skin, Luxaderme, Orgaid, Star Skin Beauty Group AG, and Starskin, Yunos Co. Ltd.
Key benefits for stakeholders
Key market segments
By Product Type
By Price Point
By Distribution Channel
By Region
The factors driving the global demand for the sheet face mask market include rise in economic growth, surge in consumer preferences toward innovative cosmetic products, and changing buying behaviors of consumers. This has resulted into active focus of local manufactures in Asia and Latin America toward product development and commercialization. Asia is the largest producer as well as consumer of sheet masks in the world, owing to several benefits of sheets over traditional face masks, such as ease of application, short turnaround time, economic pricing. Consumers based in North American countries such as the U.S. and Canada are more focused toward personalized cosmetic products and are expecting same offerings from sheet face mask manufacturers. To cater to the changing demands, producers are required to invest into innovative active ingredients and product packaging. Changing trends of facial care routines based on skin type and life style is expected to drive the overall growth of the sheet face mask market in the future.
The sheet face mask market is segmented on the basis of product type, price point, distribution channel, and region. By product type, it is categorized into cotton/microfiber sheet, hydrogel sheet, knit sheet, bio-cellulose sheet, and others. By price point, it is divided into mass and premium. By distribution channel, it is categorized into retail pharmacies, convenience stores, E-commerce, and supermarkets/hypermarkets. Regionwise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, Spain, Italy, and Rest of Europe), Asia-Pacific (China, India, Japan, Australia, South East Asia, and Rest of Asia-Pacific), and LAMEA (the Middle East, Latin America, and Africa).
The key players operating in the global sheet face mask market include BioRepublicSkinCare, ES Cosmetics, Estee Lauder Companies Inc., Innisfree Corporation, Kracie Holdings, Ltd., L’Oréal, Lancome Paris, Sephora Inc., The Face Shop, and Tonymoly Co, Ltd. Other key players operating in the value chain are Amorepacific Corporation, Bio Natural Inc., Boss Biological Technique Ltd., Decleor Paris, Erno Laszlo, It's Skin, Luxaderme, Orgaid, Star Skin Beauty Group AG, and Starskin, Yunos Co. Ltd.
Key benefits for stakeholders
- The report provides an extensive analysis of the current and emerging market trends and opportunities in the global market.
- The report provides detailed qualitative and quantitative analysis of the current trends and future estimations that help evaluate the prevailing market opportunities.
- A comprehensive analysis of the factors that drive and restrict the growth of the market is provided.
- An extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.
- The report provides extensive qualitative insights on the potential and niche segments or regions exhibiting favourable growth.
Key market segments
By Product Type
- Cotton/Microfiber Sheet
- Hydrogel Sheet
- Knit Sheet
- Bio-cellulose Sheet
- Others
By Price Point
- Premium
- Mass
By Distribution Channel
- Retail Pharmacies
- Convenience stores
- E-Commerce
- Supermarket/Hypermarket
By Region
- North America
- U.S.
- Canada
- Mexico
- Asia-Pacific
- China
- India
- Japan
- Australia
- South Korea
- Rest of Asia-Pacific
- Europe
- Germany
- France
- UK
- Spain
- Italy
- Rest of Europe
- LAMEA
- Middle East
- Latin America
- Africa
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: SHEET FACE MASK MARKET, BY PRODUCT TYPE
CHAPTER 5: SHEET FACE MASK MARKET, BY PRICE POINT
CHAPTER 6: SHEET FACE MASK MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 7: SHEET FACE MASK MARKET, BY REGION
CHAPTER 8: COMPETITION LANDSCAPE
CHAPTER 9: COMPANY PROFILES
Executive Summary
According to the report titled 'Sheet Face Mask Market by Product Type, Price Point and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2019-2026,' the global sheet face mask market size was valued at $2.1 billion in 2018 and is anticipated to reach $2.9 billion by 2026, with a CAGR of 3.7% during the forecast period. The cotton/microfiber sheet segment was the highest contributor to the market, with $62.4 million in 2018, and is estimated to reach $107.5 million by 2026, at a CAGR of 7.4% during the forecast period.Sheet masks are made of fabric or bio-cellulose and are infused with cosmetic ingredients, combined in a gel or serum base. Sheet face masks provide long lasting effects compared to traditional topical serums. Combination of various fabrics and natural hydrogel's is gaining popularity among consumer using sheet face masks. They are actively seeking for innovative, ready to use, and user-friendly face masks, which has resulted into increased adoption of new technologies by manufactures. The increase in demand for novel products provides a platform for new entrants, who are competing on the basis of product positioning, ecolabel, and innovative ingredients in their product offerings.
Premiumization trend in cosmetic products has played a crucial role in the adoption of facial mask products. The increased awareness toward sustainability and environment footprint largely influences purchase decision of consumers. Nowadays, consumers are more concerned about materials and active ingredients used in the manufacturing and packaging of skincare products. They also check the reusability of raw materials used during manufacturing. This has resulted into adoption of innovative ingredients and technologies for manufacturing environmentally-friendly sheet masks. Such adoption of novel technologies and materials is expected to propel the revenue growth of the overall sheet face mask market during the forecast period.
Increased number of geriatric population and rise in popularity of beauty enhancer products boosts the revenue growth of sheet face mask market. Moreover, growing awareness among generation X of Asia, especially female population, drives the revenue growth of the sheet face mask market. The trends of multi-functional cosmetic products is also followed in the sheet face mask market, where consumers are showing interest in single products with all skin benefits. Generation X is adopting sheet face masks not only for appearance but also to supplement their routine skin care regime.
The sheet face mask market report is segmented on the basis of product type, price point, distribution channel, and region. By product type, it is categorized into cotton/microfiber sheet, hydrogel sheet, knit sheet, bio-cellulose sheet and others. The global sheet face mask market was valued at $2.1 billion in 2018 and is anticipated to reach $2.9 billion by 2026, with a CAGR of 3.7% during the forecast period. By price point, it is divided into mass and premium. By distribution channel, it is categorized into retail pharmacies, convenience stores, E-commerce, and supermarkets/hypermarkets. Region-wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, Spain, Italy, and Rest of Europe), Asia-Pacific (China, India, Japan, Australia, South East Asia, and Rest of Asia-Pacific), and LAMEA (the Middle East, Latin America, and Africa).
According to Shankar Bhandalkar, Team Lead-Research, Consumer Goods “The increased spending on cosmetic and personal care products, coupled with rising living standards of consumers majorly influences growth of sheet face masks and other innovative skin care products. Thus, the above-mentioned factors are anticipated to collectively fuel the sheet face mask market growth during the forecast period.”
KEY FINDINGS OF THE STUDY
- The Hydrogel Sheet segment is expected to grow at a CAGR of 8.8% during the forecast period.
- Asia-Pacific region is anticipated to dominate the sheet face mask market share, registering a CAGR of 8.5% during the forecast period.
- North America is projected to exhibit exponential growth throughout 2026, registering the highest of CAGR 11.0% during the forecast period.
- The Supermarkets/Hypermarkets distribution segment is anticipated to dominate the global sheet face mask market analysis, with a CAGR of 8.3%during the forecast period.
- The E-commerce segment is estimated to grow at a CAGR of 11.7%during the sheet face mask market forecast period.
The key players operating in the global sheet face mask industry include BioRepublicSkinCare, ES Cosmetics, Estee Lauder Companies Inc., Innisfree Corporation, Kracie Holdings, Ltd., L’Oréal, Lancome Paris, Sephora Inc., The Face Shop and Tonymoly Co Ltd. Other key players operating in the value chain are Amorepacific Corporation, Bio Natural Inc., Boss Biological Technique Ltd., Decleor Paris, Erno Laszlo, It's Skin, Luxaderme, Orgaid, Star Skin Beauty Group AG, and Starskin, Yunos Co. Ltd.
Companies Mentioned
- BioRepublicSkinCare
- ES Cosmetics
- Estee Lauder Companies Inc.
- Innisfree Corporation
- Kracie Holdings Ltd.
- L’Oréal
- Lancome Paris
- Sephora Inc.
- The Face Shop Tonymoly Co Ltd.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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