Self-service business intelligence (BI) is a set of tools that includes analytics algorithms and accumulates business data to provide insights on dashboards in graphical format such as graphs. Proliferation of data analytics has led to high adoption of self-service BI tools as they allow businesses to promote collaboration across multiple divisions and to utilize ad hoc querying systems for visualizations. The adoption of self-service BI tools is primarily observed in government, IT & telecom, BFSI, and healthcare industry verticals as the need for faster data insights increased among these industries.
Rise in need to modernize business report analysis and modeling of data initiated the transition from complex BI tools to self-service BI tools. As self-service BI software has gained high momentum among various businesses such as sales, marketing, operations, finance, and human resource the market is expected to grow at a high rate in the coming years. This is attributed to self-service BI ability to provide detailed competitive analysis and ease of implementation of BI services for non-technical staff. However, high initial investments required for implementation of self-service BI applications is a major restraining factor of the global market which is expected to hinder the market growth to a certain extent. Furthermore, proliferation of self-service analytics tools among small and medium scale enterprises is an opportunistic factor of the market.
The self-service BI market is segmented on the basis of component, deployment, application, industry vertical, and region. By component, it is categorized into software and services. On the basis of deployment, it is bifurcated into on-premise and on-demand. On the basis of application, it is divided into sales & marketing, customer engagement & analysis, fraud & security, management, risk & compliance management, predictive asset maintenance, operations management, supply chain management & procurement, and others. Depending on industry vertical, it is categorized into BFSI, retail & e-commerce, telecom & IT, government & defense, healthcare, manufacturing, media & entertainment, transportation & logistics, energy & utilities, and others. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The market players operating in the self-service BI market include IBM Corporation, Microsoft Corporation, MicroStrategy Incorporated, Oracle Corporation, Qlik Technologies, Inc., SAP SE, SAS Institute Inc., Tableau Software, TIBCO Software Inc., and Zoho Corporation Pvt. Ltd.
KEY BENEFITS FOR STAKEHOLDERS
KEY MARKET SEGMENTS
By Component
By Deployment
By Application
By Industry vertical
By Region
KEY MARKET PLAYERS
Rise in need to modernize business report analysis and modeling of data initiated the transition from complex BI tools to self-service BI tools. As self-service BI software has gained high momentum among various businesses such as sales, marketing, operations, finance, and human resource the market is expected to grow at a high rate in the coming years. This is attributed to self-service BI ability to provide detailed competitive analysis and ease of implementation of BI services for non-technical staff. However, high initial investments required for implementation of self-service BI applications is a major restraining factor of the global market which is expected to hinder the market growth to a certain extent. Furthermore, proliferation of self-service analytics tools among small and medium scale enterprises is an opportunistic factor of the market.
The self-service BI market is segmented on the basis of component, deployment, application, industry vertical, and region. By component, it is categorized into software and services. On the basis of deployment, it is bifurcated into on-premise and on-demand. On the basis of application, it is divided into sales & marketing, customer engagement & analysis, fraud & security, management, risk & compliance management, predictive asset maintenance, operations management, supply chain management & procurement, and others. Depending on industry vertical, it is categorized into BFSI, retail & e-commerce, telecom & IT, government & defense, healthcare, manufacturing, media & entertainment, transportation & logistics, energy & utilities, and others. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The market players operating in the self-service BI market include IBM Corporation, Microsoft Corporation, MicroStrategy Incorporated, Oracle Corporation, Qlik Technologies, Inc., SAP SE, SAS Institute Inc., Tableau Software, TIBCO Software Inc., and Zoho Corporation Pvt. Ltd.
KEY BENEFITS FOR STAKEHOLDERS
- The study provides an in-depth analysis of the market current & future trends to elucidate the imminent investment pockets.
- Information about key drivers, restraints, and opportunities and their impact analyses on the global self-service BI market size is provided.
- Porter’s five forces analysis illustrates the potency of the buyers and suppliers operating in the global self-service BI industry.
- The quantitative analysis of the market from 2018 to 2026 is provided to determine the global self-service BI market potential.
KEY MARKET SEGMENTS
By Component
- Software
- Services
By Deployment
- On-premises
- On-demand
By Application
- Sales & Marketing
- Customer Engagement & Analysis
- Fraud & Security Management
- Risk & Compliance Management
- Predictive Asset Maintenance
- Operations Management
- Supply Chain Management & Procurement
- Others
By Industry vertical
- BFSI
- Retail & e-Commerce
- Telecom & IT
- Government & Defense
- Healthcare
- Manufacturing
- Media & Entertainment
- Transportation & Logistics
- Energy & Utilities
- Others
By Region
- North America
- U.S.
- Canada
- Europe
- Germany
- France
- UK
- Rest of Europe
- Asia-Pacific
- Japan
- China
- India
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
KEY MARKET PLAYERS
- IBM Corporation
- Microsoft Corporation
- MicroStrategy Incorporated
- Oracle Corporation
- Qlik Technologies, Inc.
- SAP SE
- SAS Institute Inc.
- Tableau Software
- TIBCO Software Inc.
- Zoho Corporation Pvt. Ltd.
Table of Contents
Chapter 1: Introduction
Chapter 2: Executive Summary
Chapter 3: Market Overview
Chapter 4: Global Self-Service Bi Market, By Component
Chapter 5: Global Self-Service Bi Market, By Deployment
Chapter 6: Global Self-Service Bi Market, By Application
Chapter 7: Global Self-Service Bi Market, By Industry Vertical
Chapter 8: Global Self-Service Bi Market, By Region
Chapter 9: Competitive Landscape
Chapter 10: Company Profile
Executive Summary
According to the report, titled, 'Self-Service BI Market by Component, Deployment, Application, and Industry Vertical: Opportunity Analysis and Industry Forecast, 2019-2026,' the self-service BI market size was valued at $4.73 billion in 2018, and is projected to reach $14.19 billion by 2026, growing at a CAGR of 14.8% from 2019 to 2026.Proliferation of data analytics coupled with rise in adoption of business intelligence tools are major factors expected to drive the growth of the global market during the forecast period. Rise in focus toward data-driven decision making modeling among businesses that are thriving to gain insights from data analytics without prior knowledge is also a major factor expected to boost growth of the market in the coming years.
Enterprises are in the midst of technological changes that drive huge amount of data. Enterprises are leveraging data and analytics technologies to develop business models with improved processes. This has led to high demand for tools that visualize the technical knowledge at ease. Thus, proliferation of BI tools that enables users to make major decisions based on their own analysis is rising significantly. with an increase in demand for BI tools that provide data quality management, data discovery or visualization, and open data-driven culture, BI experts identified these trends to experience a boost in the coming years.
By component, the software segment dominated the overall self-service BI market in 2018 in terms of revenue and is further expected to endure traction for self-service BI among enterprises during the forecast period. Self-service BI software enables users to review data by drilling through, dynamically modifying, or even by supplementing calculation functions into a report. This use of self-service software decreases IT resource trench by freeing up valuable developmental resources and allows the company to focus on its core capabilities whilst empowering its customers with exquisite experiences. Moreover, the services segment witnessed a significant growth in the market, in terms for CAGR during the forecast period. This is attributed to self-service BI services suite that includes consulting, installation, maintenance, and support services.
North America self-service BI market is expected to dominate in 2018, and is expected to continue this trend during the forecast period. Early adoption of technologies has benefited the region with high GDP growth, which in turn has supported the market growth. In addition, compatible IT infrastructure has resulted into high availability of number of players operating in the countries such as the U.S. and Canada in the region. Asia-Pacific is expected to anticipate high CAGR in the global market in the coming years.
Key Findings of the Study
By component, the software segment dominated the self-service BI market. However, the services segment is expected to exhibit significant growth during the forecast period in the self-service BI industry.
By deployment, the cloud segment dominated the self-service BI market in 2018. However, the on-premise segment is expected to exhibit significant growth during the forecast period.
By application, the predictive asset maintenance segment accounted for the highest revenue in 2018 owing to advent of predictive maintenance technology among various industry verticals.
Depending on industry vertical, the healthcare industry generated the highest revenue in 2018. However, the manufacturing sector is expected to witness a considerable growth in the near future.
Region wise, Asia-Pacific is expected to witness significant growth in terms of high CAGR in the coming years.
Some of the key market players profiled in the report include IBM Corporation, Microsoft Corporation, MicroStrategy Incorporated, Oracle Corporation, Qlik Technologies, Inc., SAP SE, SAS Institute Inc., Tableau Software, TIBCO Software Inc., and Zoho Corporation Pvt. Ltd. Major players operating in this market have witnessed high growth in demand for self-service BI, especially due to proliferation of BI tools for diverse applications among various industry verticals. This study includes market analysis, trends, and future estimations to determine the imminent investment pockets.
Companies Mentioned
- IBM Corporation
- Microsoft Corporation
- MicroStrategy Incorporated
- Oracle Corporation
- Qlik Technologies Inc.
- SAP SE
- SAS Institute Inc.
- Tableau Software
- TIBCO Software Inc.
- Zoho Corporation Pvt. Ltd.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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