The broadcasting industry experiences numerous changes with the development in technology. This drives the service providers and broadcasters to adopt innovative technology transmission platforms. Over-the-Air (OTA) transmission is a type of wireless transmission mainly used in the broadcasting industry. In addition, the OTA transmission is mainly used in radio and television platforms to broadcast channels wirelessly. Moreover, the Advanced Television Systems Committee (ATSC) technology enables the deployment of progressive error correction for physical layer. In addition, ATSC also empowers the generation of wireless data through an IP delivery system.
Factors such as increase in demand for better picture quality and wireless transmission platforms drive the market growth for the OTA transmission platform industry. In addition, rise in need for enhanced channel presentation and operations efficiency are the factors expected to boost the market growth. However, lack of sufficient OTA infrastructure is expected to impede the market growth during the forecast period. Furthermore, increase in R&D spending and IT investment in broadcasting industry is expected to provide major growth opportunities for the OTA transmission platform market in the upcoming years. Also, advent of ATSC 3.0 standards is anticipated to be opportunistic for the market growth in the forthcoming years.
The global OTA transmission platform market is segmented on the basis of component, platform type, and region. By component, the market is bifurcated into platform and services. By platform type, it is divided into television, radio, mobile, streaming devices, supply chain management, and others. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The report analyzes the profiles of key players operating in the market. These include AirTV L.L.C, Channel Master, GatesAir Inc., Gemalto NV, Harmonic, Inc., LG Electronics Inc., One Media 3.0, LLC, Sinclair Broadcast Group, Inc., SK Telecom Co., Ltd., and TiVo Corporation.
KEY BENEFITS
KEY MARKET SEGMENTS
BY COMPONENT
BY PLATFORM TYPE
BY REGION
KEY MARKET PLAYERS PROFILED IN THE REPORT
Factors such as increase in demand for better picture quality and wireless transmission platforms drive the market growth for the OTA transmission platform industry. In addition, rise in need for enhanced channel presentation and operations efficiency are the factors expected to boost the market growth. However, lack of sufficient OTA infrastructure is expected to impede the market growth during the forecast period. Furthermore, increase in R&D spending and IT investment in broadcasting industry is expected to provide major growth opportunities for the OTA transmission platform market in the upcoming years. Also, advent of ATSC 3.0 standards is anticipated to be opportunistic for the market growth in the forthcoming years.
The global OTA transmission platform market is segmented on the basis of component, platform type, and region. By component, the market is bifurcated into platform and services. By platform type, it is divided into television, radio, mobile, streaming devices, supply chain management, and others. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The report analyzes the profiles of key players operating in the market. These include AirTV L.L.C, Channel Master, GatesAir Inc., Gemalto NV, Harmonic, Inc., LG Electronics Inc., One Media 3.0, LLC, Sinclair Broadcast Group, Inc., SK Telecom Co., Ltd., and TiVo Corporation.
KEY BENEFITS
- The report provides an in-depth analysis of the global OTA transmission platform market, outlining current trends, key driving factors, and potential areas for product investments.
- Key players are analyzed with respect to their primary offerings, recent investments, and future development strategies.
- Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the industry.
- The quantitative analysis of the global OTA transmission platform market from 2018 to 2026 is provided to determine the market potential.
KEY MARKET SEGMENTS
BY COMPONENT
- Platform
- Services
BY PLATFORM TYPE
- Television
- Radio
- Mobile
- Streaming Devices
BY REGION
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
KEY MARKET PLAYERS PROFILED IN THE REPORT
- AirTV L.L.C
- Channel Master
- GatesAir Inc.
- Gemalto NV
- Harmonic, Inc.
- LG Electronics Inc.
- One Media 3.0, LLC
- Sinclair Broadcast Group, Inc.
- SK Telecom Co., Ltd.
- TiVo Corporation
Table of Contents
Chapter 1: Introduction
Chapter 2: Executive Summary
Chapter 3: Market Overview
Chapter 4: Ota Transmission Platform Market, By Component
Chapter 5: Smart Space Market, By Platform Type
Chapter 6: Global Ota Transmission Platform Market, By Region
Chapter 7: Competitive Landscape
Chapter 8: Company Profile
Executive Summary
According to the report, titled, 'OTA Transmission Platform Market by Component and Platform Type: Global Opportunity Analysis and Industry Forecast, 2018-2026,' the global OTA transmission platform market size was valued at $92.50 million in 2018, and is projected to reach $121.54 million by 2026, registering a CAGR of 3.4% from 2019 to 2026.The over-the-air (OTA) transmission is a digital platform that allows television and radio broadcasters to broadcast wirelessly. The OTA transmission platform is expected to empower broadcasters to broadcast 4k videos along with 3D multichannel sound through wireless transmission platforms. Hence, the increase in demand from users for better picture and higher audio quality drives the demand for OTA transmission platform. Moreover, the combination of Over the Air (OTA) and Over the Top (OTT) is further anticipated to create major growth opportunities for the market, as it is expected to enable users to access content from any platform.
The application of the upcoming transmission standard, Advanced Television Systems Committee (ATSC) 3.0, is anticipated to influence each part of the transmission platform, such as, encoder, antenna, and others. Moreover, with the advent of Advanced Television Systems Committee (ATSC) 3.0 standard, the televisions antenna is expected to receive upgrades along with sound and 4K resolution upgrades. In addition, the ATSC 3.0 supports high efficiency video coding, which enables less consumption of bits along with broadcasting of more video data. In addition, the reception signals for channels are enhanced, which further improve the viewer experience. Hence, such factors are expected to provide major opportunities for the OTA transmission platform market growth in the forthcoming years.
By component, the platform segment garnered major OTA transmission platform market share in 2018 and is expected to remain dominant during the forecast period. The growth of this segment is mainly attributed to the increase in penetration of smartphones. Also, the rise in trend of online streaming devices drives the adoption of OTA transmission platform. Further, the services segment is expected to exhibit highest growth rate throughout the forecast period.
By platform type, the radio segment dominated the global OTA transmission platform market in 2018 and is expected to generate highest revenue during the forecast period. The growth of this segment is mainly attributed to the increasing intervention of government for digitization of radio signals and broadcasting is fueling the market growth for OTA transmission. On the contrary, mobile segment is anticipated to garner the highest growth rate during the forecast period.
By region, North America dominated the global OTA transmission platform market in 2018 and is expected to remain dominant during the forecast period due to presence of major market players and on-going developments in OTA transmission platforms. Also, increase in involvement of government for digitization of television broadcasting and radio signals is also the key factor expected to fuel the market growth in this region in the upcoming years. On the other hand, the Asia-Pacific region is projected to generate the highest growth rate during the forecast period.
Key Findings of the Study
By platform type, the television segment dominated the global OTA transmission platform market in 2018 and is expected to generate highest revenue during the forecast period. Moreover, the radio segment is anticipated to garner the highest growth rate during the forecast period.
By component, the platform segment dominated the global OTA transmission platform market in 2018 and is expected to generate highest revenue during the forecast period. On the contrary, the services segment is expected to exhibit highest growth rate throughout the forecast period.
By region, the North America region dominated the global OTA transmission platform market in 2018 and is expected to generate highest revenue during the forecast period. On the contrary, the Asia-Pacific region is projected to generate the highest growth rate during the forecast period.
Some of the key OTA transmission platform industry players profiled in the report include AirTV L.L.C, Channel Master, GatesAir Inc., Gemalto NV, Harmonic, Inc., LG Electronics Inc., One Media 3.0, LLC, Sinclair Broadcast Group, Inc., SK Telecom Co., Ltd., and TiVo Corporation.
Companies Mentioned
- AirTV L.L.C
- Channel Master
- GatesAir Inc.
- Gemalto NV
- Harmonic Inc.
- LG Electronics Inc.
- One Media 3.0 LLC
- Sinclair Broadcast Group Inc.
- SK Telecom Co. Ltd.
- TiVo Corporation.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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