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Social Media Subscription Global Market Report 2020-30: COVID-19 Implications and Growth

  • ID: 5023190
  • Report
  • May 2020
  • Region: Global
  • 200 pages
  • The Business Research Company
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FEATURED COMPANIES

  • Amazon.Com, Inc
  • Blue Apron Holding Inc
  • Dollar Shave Club, Inc.
  • Flintobox
  • Hello Fresh
  • Netflix
  • MORE
Social Media Subscription Market Global Report 2020: Covid 19 Implications and Growth covers this critical market and the impact on it from the Covid 19 virus. It provides strategists, marketers and senior management with the critical information they need to assess the increasing demand for subscriptions as a consequence of the secondary effects of Covid 19.

Reasons to Purchase
  • Gain a truly global perspective with the most comprehensive report available on this market covering 12+ geographies.
  • Understand how the market is experiencing rapid growth due to the coronavirus and how it is likely to stabilize as the impact of the virus abates.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market research findings.
  • Benchmark performance against key competitors.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 3 working days of order.
Description:

Where is the largest and fastest growing market for the subscription? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Subscription market global report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider subscription market, and compares it with other markets.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, the influence of the Covid 19 virus and forecasting its growth.
  • Market segmentations break down market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of Covid 19 for all regions, key developed countries and major emerging markets.
  • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
  • The subscription market section of the report gives context. It compares the subscription market with other segments of the subscription market by size and growth, historic and forecast. It analyses GDP proportion, expenditure per capita, subscription indicators comparison.
Scope

Markets Covered: 1) By Type: Refill; Customize; Membership 2) By Payment Mode: Cash on Delivery; Online Payments; 3) By Application: Beauty & Personal Care; Food & Beverage; Clothing & Fashion; Entertainment; Health & Fitness; Others 4) By End Users: Adults; Kids

Companies Mentioned: Dollar Shave Club, Inc.; Blue Apron Holding Inc; Personalized Beauty Discovery Inc. (Ipsy); The Walt Disney Company; Hello Fresh

Countries: Argentina; Australia; Austria; Belgium; Brazil; Canada; Chile; China; Colombia; Czech Republic; Denmark; Egypt; Finland; France; Germany; Hong Kong; India; Indonesia; Ireland; Israel; Italy; Japan; Malaysia; Mexico; Netherlands; New Zealand; Nigeria; Norway; Peru; Philippines; Poland; Portugal; Romania; Russia; Saudi Arabia; Singapore; South Africa; South Korea; Spain; Sweden; Switzerland; Thailand; Turkey; UAE; UK; USA; Venezuela; Vietnam

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

This report will be delivered within 1-3 business days.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Amazon.Com, Inc
  • Blue Apron Holding Inc
  • Dollar Shave Club, Inc.
  • Flintobox
  • Hello Fresh
  • Netflix
  • MORE
1. Executive Summary

2. Social Media Subscription Market Characteristics

3. Social Media Subscription Market Size And Growth
3.1. Global Social Media Subscription Historic Market, 2015 - 2019, $ Billion
3.1.1. Drivers Of The Market
3.1.2. Restraints On The Market
3.2. Global Social Media Subscription Forecast Market, 2019 - 2023F, 2025F, 2030F, $ Billion
3.2.1. Drivers Of The Market
3.2.2. Restraints On the Market

4. Social Media Subscription Market Segmentation
4.1. Global Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Refill
  • Customize
  • Membership
4.2. Global Social Media Subscription Market, Segmentation By Payment Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Cash on Delivery
  • Online Payments
4.3. Global Social Media Subscription Market, Segmentation By Application, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Beauty & Personal Care
  • Food & Beverage
  • Clothing & Fashion
  • Entertainment
  • Health & Fitness
  • Others
4.4. Global Social Media Subscription Market, Segmentation By End Users, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
  • Women
  • Men
  • Kids
5. Social Media Subscription Market Regional And Country Analysis
5.1. Global Social Media Subscription Market, Split By Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion
5.2. Global Social Media Subscription Market, Split By Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

6. Asia-Pacific Social Media Subscription Market
6.1. Asia-Pacific Social Media Subscription Market Overview
6.2. Asia-Pacific Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

7. China Social Media Subscription Market
7.1. China Social Media Subscription Market Overview
7.2. China Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F,$ Billion

8. India Social Media Subscription Market
8.1. India Social Media Subscription Market Overview
8.2. India Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

9. Japan Social Media Subscription Market
9.1. Japan Social Media Subscription Market Overview
9.2. Japan Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

10. Australia Social Media Subscription Market
10.1. Australia Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

11. Indonesia Social Media Subscription Market
11.1. Indonesia Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

12. South Korea Social Media Subscription Market
12.1. South Korea Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

13. Western Europe Social Media Subscription Market
13.1. Western Europe Social Media Subscription Market Overview
13.2. Western Europe Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

14. UK Social Media Subscription Market
14.1. UK Social Media Subscription Market Overview
14.2. UK Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

15. Germany Social Media Subscription Market
15.1. Germany Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

16. France Social Media Subscription Market
16.3. France Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

17. Eastern Europe Social Media Subscription Market
17.1. Eastern Europe Social Media Subscription Market Overview
17.2. Eastern Europe Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

18. Russia Social Media Subscription Market
18.1. Russia Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

19. North America Social Media Subscription Market
19.1. North America Social Media Subscription Market Overview
19.2. North America Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

20. USA Social Media Subscription Market
20.1. USA Social Media Subscription Market Overview
20.2. USA Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

21. South America Social Media Subscription Market
21.1. South America Social Media Subscription Market Overview
21.2. South America Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

22. Brazil Social Media Subscription Market
22.1. Brazil Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

23. Middle East Social Media Subscription Market
23.1. Middle East Social Media Subscription Market Overview
23.2. Middle East Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

24. Africa Social Media Subscription Market
24.1. Africa Social Media Subscription Market Overview
24.2. Africa Social Media Subscription Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

25. Social Media Subscription Market Competitive Landscape And Company Profiles
25.1. Social Media Subscription Market Competitive Landscape
25.2. Social Media Subscription Market Company Profiles
25.2.1. Dollar Shave Club, Inc.
25.2.1.1. Overview
25.2.1.2. Products and Services
25.2.1.3. Strategy
25.2.1.4. Financial Performance
25.2.2. Blue Apron Holding Inc
25.2.2.1. Overview
25.2.2.2. Products and Services
25.2.2.3. Strategy
25.2.2.4. Financial Performance
25.2.3. Personalized Beauty Discovery Inc. (Ipsy)
25.2.3.1. Overview
25.2.3.2. Products and Services
25.2.3.3. Strategy
25.2.3.4. Financial Performance
25.2.4. The Walt Disney Company
25.2.4.1. Overview
25.2.4.2. Products and Services
25.2.4.3. Strategy
25.2.4.4. Financial Performance
25.2.5. Hello Fresh
25.2.5.1. Overview
25.2.5.2. Products and Services
25.2.5.3. Strategy
25.2.5.4. Financial Performance

26. Key Mergers And Acquisitions In The Social Media Subscription Market

27. Social Media Subscription Market Trends And Strategies

28. Social Media Subscription Market Future Outlook and Potential Analysis

29. Appendix
29.1. Abbreviations
29.2. Currencies
29.3. Research Inquiries
29.4. About the Publisher
29.5. Copyright And Disclaimer
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Amazon.Com, Inc
  • Blue Apron Holding Inc
  • Dollar Shave Club, Inc.
  • Flintobox
  • Hello Fresh
  • Netflix
  • MORE
Major players in the social media subscription market are Dollar Shave Club, Inc., Blue Apron Holding Inc, Personalized Beauty Discovery Inc. (Ipsy), The Walt Disney Company, Hello Fresh, EdgeWell Personal Care (Harry's), PetSmart, Inc., Netflix, Flintobox, and Nature Delivered Ltd (Graze).

The global social media subscription market is expected to grow from $55.7 billion in 2019 to about $64 billion in 2020 as the Covid-19 pandemic is expected to boost the revenue of the subscription market as many countries are under lockdown and people are spending significant time on social media and availing several subscription options. The market is expected to stabilize and reach $103.7 billion at a CAGR of 16.8% through 2023.

The social media subscription market includes the sales of subscriptions or related services through social media in the Media industry. Subscription business generates revenue by monthly or yearly payments received from customers to continue the access for a good or a service. The companies involved in subscription market are primarily engaged in sales of subscriptions or related services to customers in social media in the form of refill, customize and membership through cash on delivery or online payment methods to customers categorised as women, men and kids.

In 2019, The Walt Disney a US-based mass media and entertainment company with business segments like media networks, parks experiences and products, studio entertainment and Direct to consumer, acquired 21st Century Fox for an amount of $71 Billion. The deal will place The Walt Disney company in a well positioned lead media company in this dynamic and transformative era and allows it to entertain their customers with high quality media, meet international footprint and will expand its direct-to-customer business. 21st Century Fox, a US-based mass media company specialises in Film production businesses, and mainly deals film and television industries.

The global subscription market has been geographically segmented into North America, Western Europe, Asia-Pacific, Eastern Europe, South America and Middle East & Africa. North America was the largest region in the subscription market in 2019.

The subscription market covered in this report is segmented by type into refill, customize, membership. It is also segmented by payment mode into cash on delivery, online payments, by application into beauty & personal care, food & beverage, clothing & fashion, entertainment, health & fitness, others, by end users into adults, kids.

Customers stop subscribing to a service either voluntarily due to dissatisfaction from the service or involuntarily pertaining to payment issues termed as churn rate. The slight changes in churn rate can effect the business at the bottom line to a larger extent. Churn rate effects the monthly recurring revenue as customer takes the revenue while leaving, customer lifetime value which effects profitability and longevity and customer acquisition costs as the company spends to acquire the customer and if he/she churns before gaining the costs spend. In 2019, an analysis by subscription service Recurly states the overall churn rate for subscription market to be 5.6%. The B2B churn rate was 5.00% lower than B2C which was 7.05% and also the voluntary churn rate by customers was 4.21% higher than involuntary churn rate which was 1.39%. In 2019, Zuora Subscription Economy Index states that the range of churn rate observed was 16.2% for business services to 37.1% churn rate for media. The higher churn rate is expected to hinder the revenue generated by subscription market.

Social Media marketing is the use of social media platforms by the companies to increase sales, drive website traffic and market or promote their products or brands. The companies does social media management by posting content on their social media profiles, responding to the followers reviews or comments and publishing social media advertisements. In 2017, a survey conducted by Clutch reveals that almost 80% of the companies share original content over social media platforms among which the popular ones are Facebook (89%), Linkedin (83%), YouTube (81%) and Twitter (80%). About 58% of the B2C and 46% of B2B companies considered investing time and money in social media marketing worth. Written articles, videos and images are the three most attractive forms of marketing over social media platforms. The most adaptive and cost-effective way for small businesses is to market through social media marketing thus 97% of them are using social media to bring their brands and products to their customers.

Customers worldwide are preferring to watch their favourite content as and when they wish to from any place which is increasing the popularity of online content streaming. To watch the favourite content online customers need to avail subscription to specific sites like Netflix, Amazon and more either in monthly or quarterly or yearly basis by paying certain amount for subscription. In 2018, a Canadian survey published states that all the ones surveyed had a minimum of one subscription, the respondents with two or more online streaming subscriptions with cable TV were 25% and without cable TV were 28%. In another survey conducted in America revealed that Americans prefer Netflix than TV to watch operas and movies. It also states that 53% preferred streaming TV shows and 56% online video streaming on monthly basis and only 46% prefer watching live TV. Among the young age group internet based streaming services have become the preferred choice which is expected to boost the market.
Note: Product cover images may vary from those shown
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  • Dollar Shave Club, Inc.
  • Blue Apron Holding Inc
  • Personalized Beauty Discovery Inc. (Ipsy)
  • The Walt Disney Company
  • Hello Fresh
  • EdgeWell Personal Care (Harry's)
  • PetSmart, Inc.
  • Netflix
  • Flintobox
  • Nature Delivered Ltd (Graze)
  • Amazon.Com, Inc
Note: Product cover images may vary from those shown
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