Poultry Global Market Report 2024

The poultry market size has grown strongly in recent years. It will grow from $360.5 billion in 2023 to $385.37 billion in 2024 at a compound annual growth rate (CAGR) of 6.9%. The historical growth in the poultry meat products market can be attributed to robust economic expansion in emerging markets, an increase in meat consumption, low interest rates, heightened awareness of health benefits, and a rise in disposable income.

The poultry market size is expected to see strong growth in the next few years. It will grow to $494.55 billion in 2028 at a compound annual growth rate (CAGR) of 6.4%. The anticipated growth in the forecast period for the poultry meat products market can be attributed to the increased consumption of protein, growing government support, rapid urbanization, and a rising population. Key trends expected in the forecast period include advancements in technology, the adoption of organic poultry practices, the implementation of camera-based weighing systems, the use of artificial intelligence, escalating investments, and strategic partnerships and acquisitions.

Stable economic growth in numerous developed and developing countries is expected to contribute to the expansion of the poultry manufacturing sector. According to the International Monetary Fund (IMF), global GDP experienced a growth of 3.3% in 2020 and a further 3.4% in 2021. The recovery of commodity prices, following a significant decline in the historical period, is anticipated to play a role in fostering market growth. Developed economies are poised for stable growth, while emerging markets are forecasted to outpace developed ones in the coming years. This stable economic growth is projected to stimulate investments in the end-user poultry market, thereby fostering the growth of poultry manufacturing during the forecast period.

The growth of the poultry market is expected to be driven by the increasing consumption of meat. Meat consumption involves the act of eating and utilizing meat and meat products for dietary and culinary purposes. The surge in meat consumption is a key factor propelling the poultry market, driven by factors such as the growing demand for poultry meat products, health considerations, population growth, and increasing demand in developing and emerging markets. For instance, data from the Australian Chicken Meat Federation, a peak council in Australia's chicken meat industry, reveals that chicken meat consumption rose from 46.3% in 2020 to 50.1% in 2021. Hence, the escalating consumption of meat is a significant driver for the growth of the poultry market.


Poultry processing firms are increasingly adopting 3D imaging systems to optimize yields. These systems utilize sensors and actuators to model poultry birds, determining the cut position. The bird undergoes the vision system, capturing images and measurements to establish its geometry. Near-infrared sensors gauge the meat and bone composition in the bird. Vision analysis allows the system to execute optimal cuts for each bird, irrespective of its size or shape. This data-driven process maximizes yield and minimizes per-unit costs for poultry meat processing. Pioneering this technology are notable companies such as Gainco, a manufacturer of meat and poultry equipment, and Midwest Machine LLC.

Strategic partnerships have emerged as a prominent trend in the poultry market. Leading companies in the poultry sector are expanding their market footprint, bolstering production capabilities, and innovating to meet consumer demands. For instance, in July 2022, Tyson Foods Inc., a US-based food processing company, collaborated with Tanmiah, a Saudi Arabia-based food company. This strategic partnership aims to jointly invest in expanding the processing capacities of Supreme Foods, thereby enhancing the availability of high-quality protein poultry products in the MENA region and globally.


Major companies operating in the poultry market report are JBS S.A, Tyson Foods, Inc., Pilgrim's Pride Corporation, BRF S.A, Sanderson Farms, Charoen Pokphand Foods, Hormel Foods Corp, New Hope Liuhe Co. Ltd., Koch Foods, Perdue Farms, Japfa Comfeed Indonesia, Suguna Foods Private Limited, Sneha Group, Jumonji Chicken Company Ltd., Zennoh Feed Mills of the Tohoku District Co, Ltd., Koyu Shokucho KK, Grow-A-Duck Pty Ltd., Arranmore Operations Pty Ltd., Koreaduckherd Co. Ltd., MS Food, Wens Foodstuffs Group Co Ltd., Wellhope Foods Co., Ltd., Fujian Sunner Food Co., Ltd., Jiangsu Lihua Animal Husbandry Co., Ltd., Jiangsu Yike Food Group Co., Ltd., LDC, Fileni Group, PHW Group, Veronesi Holding S.p.A, 2 Sisters Food Group, Noble Foods, Sprehe Gruppe, Lambert Dodard Chancereul Group, HYZA a.s, Res-Drob, Cherkizovo group, AO Prioskolie, SC Avicola Slobozia SA, Vitall SRL, Vodňanská drůbež, a.s, Sinyavskaya Poultry Farm, Ovostar Union, Maple Leaf Foods Inc., Foster Farms, Sysco Corporation, Smithfield Foods Inc., Agro super S.A, Perdigao S.A, Pif Paf Alimentos, Globoaves, Group Arcor, Cresta Roja, Noelma S.A, Arab Company For Livestock Development (ACOLID), Al-Watania, Al-Fakeih Poultry Farms, Keskinoglu, Emirates Modern Poultry Company (Al Rawdah), RCL Foods Ltd., Astral Foods, Cairo Poultry Company, Country Bird Holdings, Sovereign Food Investments, Arab Poultry Breeders Co, Marubeni.

Asia-Pacific was the largest region in the poultry market in 2023. Western Europe was the second-largest region in the poultry market. The regions covered in the poultry market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the poultry market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa. The poultry market consists of sales of frozen chicken meat, fresh/ chilled chicken meat, canned chicken meat, frozen turkey meat, fresh/ chilled turkey meat, canned turkey meat, frozen duck meat, fresh/ chilled duck meat, canned duck meat, frozen rabbit meat, fresh/ chilled rabbit meat, canned rabbit meat, and other poultry meat. The companies in the industry package and distribute their products through various distribution channels to both individual customers and commercial establishments. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

Various types of poultry encompass chicken, turkey, ducks, and other avian species. Ducks, part of the Anatidae family, represent a diverse group of waterfowl species characterized by their smaller size and shorter necks compared to swans and geese within the same family. Poultry products are available in different forms, including fresh/chilled, frozen, ready-to-cook, ready-to-eat, and others, with diverse classifications such as organic and conventional. These products are distributed through multiple channels, including supermarkets, hypermarkets, convenience stores, e-commerce platforms, and other distribution channels.

The poultry research report is one of a series of new reports that provides poultry statistics, including poultry industry global market size, regional shares, competitors with poultry shares, detailed poultry segments, market trends and opportunities, and any further data you may need to thrive in the poultry industry. This poultry research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.