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India Online Retail Market By Segment (Men, Women, Kids & Babies, Electronics & Appliances, Home & Furniture, Others), By Region, Competition, Forecast & Opportunities, 2025

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  • May 2020
  • Region: India
  • TechSci Research
  • ID: 5024059
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The Indian Online Retail Market is projected to grow at a double-digit CAGR during the forecast period due to increasing penetration of internet and smartphones in the country. Majority of online shoppers are millennials and favorable policy reforms are attracting foreign companies to invest in the online retail market of India.

Additionally, increasing internet subscribers and affordable data packs, are responsible for creating growth opportunities for buyers, sellers and users, which is positively influencing the growth of the retail market in the country.

The Indian Online Retail Market can be segmented based on segment and region. Among the segment, electronics and appliances is one of the major segments owing to convenience of purchasing products on discounts and EMIs. Another reason for the significant share of the above-mentioned segment is early flash sale of products such as smartphones on e-commerce sites.

Major players operating in the Indian Online Retail Market include Flipkart Internet Private Limited, Myntra Designs Private Ltd., Amazon Retail India Private Limited, One97 Communication Limited, Snapdeal Private Limited, Jade eServices Private Limited (Jabong.com), Nykaa E-Retail Pvt Ltd, Brainbees Solutions Pvt Ltd (Firstcry.com), eBay India, Infibeam Avenues Ltd., etc. The companies are investing in research & development and engaging in partnerships to increase their share in the market. For instance, in 2018, Flipkart acquired an AI company, Liv.ai, for converting speech into text in up to ten different languages.

Years considered for this report:
  • Historical Years: 2015-2018
  • Base Year: 2019
  • Estimated Year: 2020
  • Forecast Period: 2021–2025

Objective of the Study:
  • To analyze and forecast the market size of the Indian Online Retail Market, in terms of value.
  • To classify and forecast the Indian Online Retail Market based on segment and regional distribution.
  • To identify drivers and challenges for the Indian Online Retail Market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in the Indian Online Retail Market.
  • To conduct the pricing analysis for the Indian Online Retail Market.
  • To identify and analyze the profile of leading players involved in the Indian Online Retail Market.

The author performed both primary as well as exhaustive secondary research for this study. Initially, they sourced a list of companies across the region. Subsequently, they conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, they could include the companies which could not be identified due to the limitations of secondary research. The author analyzed the product offerings, distribution channels and presence of all major companies across the region.

The author calculated the market size of the Indian Online Retail Market by using a bottom-up approach, where the data for various end-user segments was recorded and forecast for the future years. They sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied.

Key Target Audience:
  • Online retail companies, suppliers, distributors and other stakeholders
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to online retail market
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as companies, suppliers, and partners, end-users, etc., besides allowing them in strategizing investments and capitalizing on the market opportunities.

Report Scope:
In this report, the Indian Online Retail Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

Market, By Segment:
  • Men
  • Clothing
  • Footwear
  • Male Grooming Products
  • Accessories
  • Women
  • Clothing
  • Footwear
  • Female Grooming Products
  • Accessories
  • Kids & Babies
  • Toys
  • Clothing
  • Baby Care Products
  • Others
  • Electronics & Appliances
  • Home Appliances
  • Personal Appliances
  • Home & Furniture
  • Kitchen Cookware & Serve ware
  • Furniture
  • Home Décor
  • Others (Footwear, Bags, etc.)
  • Others

Market, By Region:
  • North
  • South
  • East
  • West

Competitive Landscape:
  • Company Profiles: Detailed analysis of the major companies present in the Indian Online Retail Market.

Available Customizations:
With the given market data, the author offers customizations according to a client’s specific needs.

Table of Contents

1. Point of Interest: Online Retail2. Research Methodology3. Executive Summary
4. Voice of Customer
4.1. Preferred Mode of Payment
4.2. Preferred Time Slots
4.3. Preferred Category
5. India Online Retail Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Segment (Men, Women, Kids & Babies, Electronics & Appliances, Home & Furniture, Others (Sports, Books, Luggage, Grocery, etc.)) Men (Clothing, Footwear, Male Grooming Products, Accessories (Watch, Backpack, etc)) Women (Clothing, Footwear, Female Grooming Products, Accessories (Jewelery, Bags, Wallet, etc)) Kids & Babies (Toys, Clothing, Baby Care Products, Others (Footwear, Bags, etc.)) Electronics & Appliances (Home Appliances VS Personal Appliances) Home & Furniture (Kitchen Cookware & Serve ware, Furniture, Home Décor, Others (Gardening Equipment))
5.2.2. By Region (North, South, East, West)
5.2.3. Top 5 States
5.2.4. By Company
5.3. Product Market Map
6. North India Online Retail Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Segment
6.3. Top 3 Cities in North India
7. South India Online Retail Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Segment
7.3. Top 3 Cities in South India
8. East India Online Retail Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Segment
8.3. Top 3 Cities in East India
9. West India Online Retail Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Segment
9.3. Top 3 Cities in West India
10. Market Dynamics
10.1. Drivers/Opportunities
10.2. Challenges/Restraints
11. Market Trends & Developments
11.1. Emergence of brands Operating on Specific E-commerce Sites
11.2. Development of Flexible Payment Options
11.3. Emergence of Various Business Models
12. Policy & Regulatory Landscape13. India Economic Profile
14. Competitive Landscape
14.1. Flipkart Internet Private Limited
14.2. Myntra Designs Private Ltd
14.3. Amazon Retail India Private Limited
14.4. One97 Communication Limited
14.5. Snapdeal Private Limited
14.6. Jade eServices Private Limited (Jabong.com)
14.7. Nykaa E-Retail Pvt Ltd
14.8. Brainbees Solutions Pvt Ltd (Firstcry.com)
14.9. eBay India
14.10. Infibeam Avenues Ltd.
15. Strategic Recommendations16. About Us & Disclaimer

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Flipkart Internet Private Limited
  • Myntra Designs Private Ltd
  • Amazon Retail India Private Limited
  • One97 Communication Limited
  • Snapdeal Private Limited
  • Jade eServices Private Limited (Jabong.com)
  • Nykaa E-Retail Pvt Ltd
  • Brainbees Solutions Pvt Ltd (Firstcry.com)
  • eBay India
  • Infibeam Avenues Ltd.