Brazil Probiotics Market - Growth, Trends, and Forecast (2020-2025)

The Brazilian probiotics market is projected to register a CAGR of 11% during the forecast period.

• The market has witnessed significant growth, owing to the increasing demand for health and wellness products, coupled with a rise in awareness among consumers for functional beverages.
• Furthermore, probiotics in the country are majorly available in dairy products, particularly yogurt. Moreover, probiotics have been incorporated into the formulation of various food products, such as bakery, snack bars, and baby foods.
• In Brazil, digestion is one of the major health benefits preferred by consumers who are looking for and buying dietary supplements. In addition, brands are focusing on attracting consumers and positioning their products with benefits and claims of digestion, clearly on their labeling.

Key Market Trends

Increased Demand For Probiotic Yogurt

Probiotics are linked to a host of health benefits, from improving skin to weight loss. In addition, yogurt is the first food that comes to consumers' minds as a food product super-rich in probiotics. Protein-rich Greek yogurt boosted with probiotics also contributes to the market studied. Therefore, manufacturers are producing a quality product to supply additional benefits to the consumers. Additionally, the Brazilian health regulatory agency, ANVISA does not allow manufacturers to produce claims on the packaging saying ‘certain dietary supplement is good for digestive system’ unless the claim has been scientifically proven. Owing to this, ingredient manufacturers are focusing on developing products with various health benefits and on receiving approvals that support food manufacturers in the country.

Supermarket/Hypermarket Holds Greatest Share in the Sales of Probiotics

Supermarket and hypermarkets are constantly expanding their product offerings, resulting in fierce competition to differentiate these products on their shelves. As a result, the manufacturers are trying to reposition their products as a premium in-store product, catering to special consumer needs, targeting a specific group of consumers. Supermarket aisles are blooming with foods and beverages with labels declaring ‘probiotics’ on them for consumer demand for favorable bacteria, as they link good digestive and immune health to probiotics. A strong competition modeled by probiotic food and beverages, such as probiotic drinks, yogurt, and bars in the supermarkets, have intensified the sales of the market studied.

Competitive Landscape

The Brazilian probiotics market is consolidated, owing to the presence of major players holding the maximum market share. Companies are giving emphasis on new product development, expansion, mergers and acquisitions, and partnerships to attract the attention of consumers. The major players in the market are General Mills, Danone, BioGaia and Lallemand Inc., among others.

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