United Kingdom Hair Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The United Kingdom haircare market is projected to grow at a CAGR of 4.5% during the forecast period (2022-2027).

The haircare market has been affected by the COVID-19 crisis, as there have been widespread retail and salon store closures leading to the weakening sales of various beauty and personal care products in the global market. Since most of the sales for hair care products were from brick-and-mortar locations, the lockdown due to the COVID-19 pandemic initially dealt a blow to the UK market. Manufacturing halts significantly affected sales as companies were forced to stop their operations due to a lack of inventory. For instance, The Boots UK drugstore chain reported its overall sales fell by two-thirds between March 25 and April 3, 2020, with hair care and beauty product revenues contributing to the decline.

The market is majorly driven by the increased consumer concerns about scalp health, mainly problems related to hair thinning, hair loss, dandruff, and sensitive scalp. Furthermore, the introduction of new hair care products to target specific consumer groups (females suffering from hair loss problems), along with increasing per capita spending of the consumers in the United Kingdom on personal care products is gaining popularity, thereby eventually resulting in the growth of the market. In addition, the growing demand for organic/natural products for personal grooming has also become one of the primary concerns for individuals.

However, factors such as rising awareness regarding the potential side effects of hair care products are restraining market growth. Idealism due to the lockdown people gained more interest in self-care routine , which also drive the market for hair care market.

Key Market Trends

Rising Demand for Hair Oil in the Country

The hair oil market is witnessed to have a rising demand in the region. As oiling improves the texture and condition of hair, this encouraged women to spend more on different types of hair oils, especially organic and natural hair oil products. Moreover, manufacturers are increasing R&D activities for further improvement and enhancement of hair oils based on evolving consumer needs, such as companies are including Cannabidiol oil in hair oils to maximize the benefits of the products. For instance, Goddess Oil, offered by Goddessy, which includes ingredients, such as organic jojoba oil, full-spectrum Cannabidiol oil, and lavender.

Increasing Expenditure on Advertisement & Promotional Activities

Haircare is gaining immense popularity among all consumer groups in the country. The primary reason for this popularity is directly related to the aggressive marketing campaigns, which are mainly directed toward young consumers. Furthermore, advertisements are promoting that energy drinks ignite scalp health, and enhance hair quality. For instance, as part of the promotional strategy, key players like Pantene, a P&G brand, partnered with Virgin V Festival North for campaignings, aimed to offer a VIP experience for key media and influencers to create a social media buzz for the Pantene brand. Also, Pantene partnered with one of the UK’s most popular festivals, which helped the brand to reach out to some of the UK’s most prestigious media outlets and social media influencers.

Competitive Landscape

The United Kingdom haircare market is competitive and fragmented owing to the presence of many regional and domestic players. Emphasis is given to the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Key players dominating the market include L’Oréal, Unilever, Procter & Gamble, Kao Corporation, CHI Haircare, and Henkel Corporation, among others.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

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