France Gluten-free Food and Beverage Market - Growth, Trends, and Forecasts (2020-2025)

The French gluten-free food and beverage market is projected register a CAGR of 6.12% during the forecast period, 2020-2025.

• In Europe, France is the third-largest and third fastest-growing market for gluten-free food and beverage products, after the United Kingdom and Germany.
• The market for gluten-free food and beverage in the region is dominated by bread products, cookies, and snacks; the demand for these products accounted for a significant share in 2019.

Key Market Trends

Increasing Demand for Gluten-free Food Products

The market for gluten-free food and beverage products has undergone a radical change from being considered specialty niche products to becoming mainstream products. Millions of consumers in France have started purchasing gluten-free products, not only because of being diagnosed with celiac disease but also due to the general perception of maintaining better health. The current trend of free-from product consumption has given further impetus to the gluten-free food and beverage market in the country.

Growth in the Beverages Segment of the Market

The market is mainly driven by the increasing number of people with gluten intolerance/allergies and celiac disease. The other groups of consumers who are engaged in the consumption of gluten-free products include those suffering from wheat allergy, autism, ADHD, multiple sclerosis, and irritable bowel syndrome (IBS). Thus, the market is witnessing an increase in the demand for gluten-free beverages. The surge in demand is also due to the radical change of gluten-free beverages from being sold only through nutritional stores and pharmacies to finding their place in grocery outlets. Also, the improved disposable income levels and rising health consciousness among the consumers in the emerging markets, such as France, Italy, and Spain, have resulted in a shift in tendencies among the consumers without celiac disease to avoid gluten, thus, boosting the sales of gluten-free beverages in the country.

Competitive Landscape

The market for gluten-free food and beverage is highly competitive, with product innovation being a major strategic approach being adopted by leading players. Some of the major players in the French gluten-free food and beverage market are Dr. Schar, Hain Celestial Group Inc., PepsiCo Inc., Unilever, and Nestle, among others.

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