Brazil Sports Drinks Market - Growth, Trends and Forecasts (2020-2025)

The Brazilian sports drinks market is projected to grow at a CAGR of 3.6% during the forecast period.

• The growing athlete community and an increasing number of sportspersons in developing countries are some of the factors driving the market. In addition, rising consumer inclination towards physical fitness and an increased number of fitness centers and health clubs are expected to fuel the market growth.
• Manufacturers are focusing on expanding their product portfolio by innovating new flavors with added health benefits. They are targeting different age groups owing to the popularity of sports drinks among teenagers and adults.
• Convenience in the consumption of sports drinks, such as ready-to-drink products, with recognizable ingredients and advanced formulation, is also driving the market.

Key Market Trends

Growing Popularity of Fitness Clubs

With the growing popularity of fitness programs and increased emphasis on a healthy lifestyle, the consumption of sports drinks is observed to rise as it helps to rehydrate the body, and beverages are no longer viewed solely as a quick refreshment. Increasing participation in regular exercise and sporting activity could enlarge the potential consumer base for sports drinks. The general rise in consumer health-consciousness underpins the trend towards more regular exercise. The consumer segments driving the growth of the market include millennials who are willing to try new products with wellness benefits, and busy consumers seeking for ‘quick health.’

Bottled Beverages Gaining Momentum

The major players are focusing on making attractive packaging for all beverages to increase the sales of their product packages in various quantities that are made available for easy usage. PET is dominant in most medium and small volume beverage markets. Certain beneficial properties of PET packaging are high transparency, shiny surface, good stability, high-pressure resistance, good barrier properties, and lightweight. PET bottles are preferred more as new technology enables these bottles to do more than hold beverages. These bottles come in a handy ‘grab and go’ sizes and can be used conveniently. Products in bottled format can be consumed all at once or can be stored. Caps or lids over these bottles also play an important role as they preserve the freshness and aroma of the drinks.

Competitive Landscape

The Brazilian sports drink market is consolidated with the major players, holding the maximum share in the market. The key strategies adopted by the companies are mergers and acquisitions, new product innovation, partnerships, and expansion. The major players are PepsiCo, The Coca-Cola Company, BA Sports Nutrition, LLC, Kill Cliff, Fraser, and Neave Holdings Bhd.

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