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Retail in China: Coronavirus (COVID-19) Country impact

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  • 27 Pages
  • April 2020
  • Region: China
  • GlobalData
  • ID: 5026812
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The Coronavirus (COVID-19) country report analyses how the pandemic will impact retail spend in China.

The lockdown in China and the following path to normality due to the COVID-19 outbreak is expected to wipe of ¥3.0 trillion from the country’s retail market in 2020, causing a 9.5% fall on 2019.
The retail market is forecast to recover in the second half of 2020, as consumers regain confidence and start visiting stores more frequently.

  • Food & grocery retailers and drug stores registered strong growth amid the pandemic as customers stockpiled essentials and hygiene products and refrained from purchasing big ticket items.
  • The release of lockdown has fueled the appetite of wealthy Chinese consumers to spend again on luxury goods - particularly if they postponed these purchases over Chinese New Year.

Reasons to Buy
  • Use our revised market forecasts out to 2024 to understand how the Chinese retail market will perform.
  • Use our in-depth analysis to review how key retailers have responded to COVID-19.
  • Use our data on key consumer shopping and lifestyle habits to see how the population have responded to the impact of COVID-19.

Table of Contents

Executive Summary
  • Market forecasts
  • Consumer behaviour
  • Retailer themes and responses
  • Market forecasts
  • Headlines
  • Total retail market vs. pre-COVID-19 forecasts
  • Total retail growth vs. pre-COVID-19 forecasts
  • Consumer behaviour
  • Purchasing patterns snapshot
  • Purchasing patterns: non-food
  • Purchasing patterns: food
  • Purchasing patterns: drinks
  • Purchasing patterns: personal care
  • Consumer habits
  • Retailer themes and responses
  • Online and fulfilment
  • Marketing
  • Social media and digital channels
  • Sharing human resources
  • Appendix
  • Methodology

List of Tables
  • Change in shopping behaviour for key non-food categories
  • Change in shopping behaviour for key food categories
  • Change in shopping behaviour for key drinks categories
  • Change in shopping behaviour for key personal care categories

List of Figures
  • Total retail market vs. pre COVID-19 forecasts, 2019-2024
  • Total retail growth vs. pre COVID-19 forecasts, 2019-2024
  • Top 3 products that consumers stockpiled, bought more of, bought less of and stopped buying
  • COVID-19 impact on consumer behaviou in terms of going out, preparing food at home and social media

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Nike
  • JD.com
  • Meituan Dianping
  • H&M
  • Lin Qingxuan
  • Cosmo Lady
  • Hema