Premix Cocktails Global Market Report 2024

The premix cocktails market size has grown steadily in recent years. It will grow from $23.65 billion in 2023 to $24.78 billion in 2024 at a compound annual growth rate (CAGR) of 4.8%. The growth in the historic period can be ascribed to shifts in consumer lifestyles, marketing and branding approaches, urbanization, the on-the-go culture, innovations in packaging, and the rise of cocktail culture.

The premix cocktails market size is expected to see steady growth in the next few years. It will grow to $29.02 billion in 2028 at a compound annual growth rate (CAGR) of 4.0%. The anticipated growth in the forecast period can be credited to health and wellness trends, premiumization, and craft offerings, the expansion of e-commerce, global flavor exploration, and the impact of alcohol regulations and licensing. Major trends expected in the forecast period encompass diversity in flavor profiles, the increasing popularity of low- and no-alcohol variants, a focus on premium ingredients, the growth of digital marketing and e-commerce, as well as collaborations and limited edition releases.

The rising consumer inclination towards healthier beverages with lower alcohol content is anticipated to drive the demand for premix cocktails in the coming years. According to the Department for Environment Food & Rural Affairs in October 2022, a UK government agency overseeing environmental protection, food production, agriculture, and fisheries, spending on food and non-alcoholic drinks accounted for 49% in 2021. Consequently, the increasing consumer preference for healthy or low-alcohol beverages is expected to boost the premix cocktails market's demand in the upcoming years.

The growth of the premix cocktails market is expected to be fueled by the increasing trend of home entertainment. Home entertainment encompasses activities and systems that individuals and families engage in within the confines of their homes for entertainment and relaxation. Premix cocktails eliminate the need for home bartending skills, allowing hosts and guests to quickly and effortlessly enjoy expertly mixed cocktails without the hassle of measuring and mixing ingredients. For example, according to Screen International, a UK-based magazine, the UK's home entertainment market experienced a value growth of 14.3%, reaching $5.39 billion over the course of 2022. Hence, the growing trend of home entertainment is a driving factor for the premix cocktails market.

The growth of the premix cocktails market is being impeded by supply chain disruptions during the forecast period. Supply chain disruptions refer to unforeseen events or circumstances that disrupt the normal flow of goods, services, information, or resources within a supply chain network. Transportation disruptions, such as port congestion, road closures, or delays in customs clearance, can hinder the movement of premix cocktail products from manufacturers to distributors and retailers. This can result in inventory shortages and distribution bottlenecks. As reported by SAP News Center, a Germany-based news platform, businesses reported delays in manufacturing goods or supplying services in 66% of cases, a decline in revenues in 64% of cases, and customer loss in 58% of cases. In light of this situation, almost a quarter (23%) of companies believe that supply chain problems will persist into the summer of 2023. Therefore, supply chain disruptions are posing a hindrance to the growth of the premix cocktails market.

Bars are increasingly adopting the practice of preparing premix cocktails and refrigerating them for prompt service upon customer requests. Bartenders are proactively blending cocktails in advance by prebatching them, allowing for more engagement with customers and ensuring an enhanced experience. A notable example is Mister Paradise, a Manhattan-based bar and restaurant, which premixes a cocktail named Café Disco and serves it to patrons upon order. Additionally, bartenders are extending the sale of their premixes beyond the bar setting.

Key players in the premix cocktails market are introducing innovative products such as RTD Spirits to enhance their market profitability. RTD Spirits, or ready-to-drink spirits, are pre-mixed beverages packaged in cans or bottles. In a noteworthy development, M.S. Walker Inc., a US-based liqueur company, collaborated with Coppa Cocktails Company to launch RTD Spirits in August 2022. This offering provides consumers with a convenient option to enjoy alcoholic beverages or pre-made cocktails at home or while on the go. RTD drinks offer the ease of a professionally crafted cocktail that is already prepared and ready for consumption, catering to customers who seek a hassle-free drinking experience.

In April 2023, Milestone Beverages HK Ltd., a Hong Kong-based alcohol beverages company, acquired a 50% stake in The Mixology Company for an undisclosed amount. This strategic acquisition enables Milestone Beverages to diversify its product portfolio and expand its global presence. The Mixology Company, headquartered in Australia, specializes in the production of premix cocktails.


Major companies operating in the premix cocktails market report are Anheuser-Busch InBev SA/NV, The Coca-Cola Company, Heineken NV, Diageo PLC, Suntory Holdings Ltd., Asahi Group Holdings Ltd., Kirin Holdings Co. Ltd., Ball Corporation, Molson Coors Beverage Company, Pernod Ricard SA, Carlsberg A/S, Constellation Brands Inc., Castel Group, The Absolut Company, Bacardi & Company Limited, Brown Forman Corp., Davide Campari-Milano NV, William Grant & Sons Ltd., Mark Anthony Brands Inc., Edrington Group Ltd., Mike's Hard Lemonade Co., Luxco Inc., Altia Oyj, Shanghai Baccus Liquor Co. Ltd., Patron Spirits International AG, Beam Suntory Inc., Phision Projects LLC, Halewood Artisanal Spirits PLC, Belvedere SA, Elixir House Limited, Stock Spirits Group plc. Asia-Pacific was the largest region in the premix cocktails market in 2023. Western Europe was the second-largest region in the global premix cocktails market. The regions covered in the premix cocktails market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The primary product types include rum, whiskey, vodka, wine, and others. Rum is a distilled liquor produced by fermenting sugarcane molasses or sugarcane juice. Premixed cocktails incorporate various flavors, including fruits, spices, and other options. These beverages are distributed through channels such as hypermarkets, supermarkets, department stores, specialty stores, and online retailers.

The premix cocktails research report is one of a series of new reports that provides premix cocktails statistics, including premix cocktails industry global market size, regional shares, competitors with premix cocktails share, detailed premix cocktails segments, market trends and opportunities, and any further data you may need to thrive in the premix cocktails industry. This premix cocktails research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The countries covered in the premix cocktails market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The premix cocktails market consists of sales of wine-based premix cocktails, whiskey-based premix cocktails, vodka-based drinks, and other premix cocktails. These flavored drinks with low alcohol content are available for purchase generally through online channels, small retail shops, and convenience stores. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.