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North America Millets Market Forecast to 2027 - COVID-19 Impact and Regional Analysis by Product; Application; Distribution Channel; and Country

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  • 164 Pages
  • May 2020
  • Region: North America
  • The Insight Partners
  • ID: 5028547
UP TO OFF until Jun 30th 2023
The North America millets market was valued at US$ 841.87 million in 2018 and is expected to grow at a CAGR of 4.0% during 2019-2027 to reach US$ 1,192.24 million by 2027.

Millets are small-seeded grasses widely grown across the world as cereal crops or grains for fodder and human food. Various types of millet crops such as sorghum, finger millet, pearl millet, barnyard millet, proso millet, and little millet are grown across the globe. These crops are grown in semiarid tropical regions as they are highly drought tolerant in nature. For centuries, millets have served as a major staple food in Asia and Africa. Millets are no gluten food and are rich in nutrients such as copper, magnesium, phosphorus, and manganese. The rich nutritional content in millets helps in maintaining a healthy life. Millets are an ideal food for people suffering from chronic diseases such as diabetes and heart diseases. Millets are rich in fiber, which helps in digestion and can relieve bowel issues. Regular consumption of millets helps in preventing gastrointestinal problems and other diseases related to kidney and liver. The largest share of the breakfast food segment is attributed to the increasing demand for fiber-rich and gluten-free food products among health-conscious consumers. Millets-based products such as flakes, cookies, and ready-to-eat products are gaining high acceptance among consumers. Moreover, the high protein content of these grains makes them ideal breakfast food for vegetarian and vegan population. The infant baby food segment is projected to grow at a faster pace during the forecast period. Millets-based infant food such as porridge is ideal for infant growth and helps lower the occurrence of malnutrition in infants and babies. Millets are extensively used in infant food as it is rich in protein, multiple vitamins, phosphorus, potassium, iron, and magnesium.

Based on product, the North America millets market is segmented into organic and regular. Millets are important crops in the semiarid tropics of Asia and Africa (especially in India, Mali, Nigeria, and Niger), with 97% of millets being cultivated in developing countries. They are mainly grown in warm countries with poor quality. Millets are usually favored due to its productivity and short growing season under dry and high temperature conditions. There are nearly 6,000 varieties of millet all over the world with various colors such as pale yellow, white, gray, and red.

Currently, the demand of convenience foods has increased with the increase consumer preference toward ready-to-eat food and beverages. Also, with the diversification of distribution channel, convenience foods have found a shelf in retail outlets and supermarkets. Further, changing working demographics and busy lifestyle, as well as focus toward health-promoting food products, are among the other factors that promote the demand for convenience food items. With the increase in the demand for convenience food items, the demand for millets is set to rise. Moreover, rising technology in innovative packaging attract consumers. Today, rising demand for food is highly met by convenience foods across the world. The urbanization of society has resulted into the prominence of these foods in the modern diet; e.g., there has been an increase in the trend of consumption of millets mixed with carbonated water, coffee, pancakes, waffles, tea, cake, etc., in breakfast. Additionally, the growing use of syrups as a topping in breakfast food items is contributing to market growth. Different and personalized flavors of syrups broaden their applications in bakery, dairy, frozen desserts, beverages, and confectionery industries. Furthermore, the increase in population, coupled with a rising economic standards; hike in disposable incomes; and diversification in food habits are surging the demand for convenience foods, including millets. To meet such increasing and varied demands, companies are coming up with improved varieties of millets and efficient distribution channels to serve the wider customer base.

The North America millets market, based on country, is segmented into the US, Canada, and Mexico. In 2018, the US held the largest share of the North America millets market, and the millets market in Mexico is expected to grow at a faster pace during the forecast period. The US is a developed market for millets due to the rising consumption of convenience products and surging demand from the working population due to busy lifestyles. Moreover, product promotions through a new and improved form of packaging are attracting consumers in the market.

A few players present in the North America millets market are Just Organik, Shimla Hills Offerings Pvt. Ltd, Sresta Natural Bioproducts Pvt. Ltd, Golden Prairie, Bob's Red Mill Natural Foods, Inc.

The overall North America millets market size has been derived using both primary and secondary sources. The research process begins with exhaustive secondary research using internal and external sources to obtain qualitative and quantitative information related to the North America millets market. Also, multiple primary interviews were conducted with industry participants and commentators in order to validate data and analysis. The participants who typically take part in such a process include industry expert such as VPs, business development managers, market intelligence managers, and national sales managers, and external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the North America millets market.

Impact of COVID-19 on North America Millets Market

COVID-19 first began in Wuhan (China) in December 2019 and since then it has spread at a fast pace all over the world. The food & beverages industry is one of the major industries that is suffering serious disruptions such as supply chain breaks, technology events cancellations, and office shutdowns as a result of this outbreak. The lockdown of various plants and factories is affecting the supply chains and negatively impacting the manufacturing, delivery schedules, and sales of various goods in North America. Besides this, the global travel bans imposed by countries in Europe, Asia, and North America are affecting the business collaborations and partnerships opportunities. Due to this, the North American food & beverages industry will be negatively affected, thereby restricting the growth of various markets related to this industry in the coming months. In North America, the US has the highest number of confirmed cases of COVID-19 as compared with Canada and Mexico. This is likely to impact the food & beverages industry in the region.

Reasons to Buy
  • Highlights key business priorities in order to assist companies to realign their business strategies.
  • The key findings and recommendations highlight crucial progressive industry trends in the North America millets market, thereby allowing players to develop effective long term strategies.
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
  • Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.

Table of Contents

1. Introduction
1.1 Scope of the Study
1.2 Report Guidance
1.3 Market Segmentation
1.3.1 North America Millets Market - By Product
1.3.2 North America Millets Market - By Application
1.3.3 North America Millets Market - By Distribution Channel
1.3.4 North America Millets Market - By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Millets Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 North America
5. Millets Market - Key Industry Dynamics
5.1 Key Market Drivers
5.1.1 Growing consumer demand for convenience foods
5.1.2 Growing demand for Millets from food beverages and pharmaceutical industries
5.1.3 Availability of diversified range of flavors
5.2 Restraints
5.2.1 Health hazards posed by presence of high sugar content
5.3 Opportunities
5.3.1 Growing demand of Millets from dairy industry
5.4 Future Trends
5.4.1 Growing consumer inclination toward sugar-free products
5.5 Impact Analysis
6. Millets- North America Market Analysis
6.1 North America Millets Market Overview
6.2 North America Millets Market Forecast and Analysis
7. North America Millets Market Analysis - By Product
7.1 Overview
7.2 Millets Market, By Product (2018 and 2027)
7.3 Organic
7.3.1 Overview Organic: Millets Market - Revenue, and Forecast to 2027 (US$ Million)
7.4 Regular
7.4.1 Overview Regular: Millets Market - Revenue, and Forecast to 2027 (US$ Million)
8. North America Millets Market Analysis - By Application
8.1 Overview
8.2 Millets Market, By Application (2018 and 2027)
8.3 Infant Food
8.3.1 Overview Infant Food: Millets Market - Revenue, and Forecast to 2027 (US$ Million)
8.4 Bakery Products
8.4.1 Overview Products: Millets Market - Revenue, and Forecast to 2027 (US$ Million)
8.5 Breakfast Foods
8.5.1 Overview Breakfast Foods: Millets Market - Revenue, and Forecast to 2027 (US$ Million)
8.5.2 Overview Beverages: Millets Market - Revenue, and Forecast to 2027 (US$ Million)
8.6 Fodder
8.6.1 Overview Fodder: Millets Market - Revenue, and Forecast to 2027 (US$ Million)
8.7 Others
8.7.1 Overview Others: Millets Market - Revenue, and Forecast to 2027 (US$ Million)
9. North America Millets Market Analysis - By Distribution Channel
9.1 Overview
9.2 Millets Market, By Distribution Channel (2018 and 2027)
9.3 Supermarket and Hypermarket
9.3.1 Overview Supermarket and Hypermarket: Millets Market - Revenue, and Forecast to 2027 (US$ Million)
9.4 Grocery Stores
9.4.1 Overview Grocery Stores: Millets Market - Revenue, and Forecast to 2027 (US$ Million)
9.5 Online Retail
9.5.1 Overview Online Retail: Millets Market - Revenue, and Forecast to 2027 (US$ Million)
9.6 Others
9.6.1 Overview Others: Millets Market - Revenue, and Forecast to 2027 (US$ Million)
10. North America Millets Market - Country Analysis
10.1 Overview
10.1.1 North America Millets Market Breakdown, by Key Countries US: Millets Market-Revenue, and Forecast to 2027 (US$ Million) US: Millets Market, by Product US: Millets Market, by Application US: Millets Market, by Distribution Channel Canada: Millets Market - Revenue, and Forecast to 2027 (US$ Million) Canada: Millets Market, by Product Canada: Millets Market, by Application Canada: Millets Market, by Distribution Channel Mexico: Millets Market - Revenue, and Forecast to 2027 (US$ Million) Mexico: Millets Market, by Product Mexico: Millets Market, by Application Mexico: Millets Market, by Distribution Channel
11. Impact of COVID-19 Pandemic on North America Millets Market
11.1 Overview
11.2 North America: Impact Assessment of COVID-19 Pandemic
12. Company Profiles
12.1 Just Organik
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Shimla Hills Offerings Pvt. Ltd.
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Sresta Natural Bioproducts Pvt.. Ltd.
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Golden Prairie
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Bob's Red Mill Natural Foods, Inc.
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
13. Appendix
13.1 About the Publisher
13.2 Glossary

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Just Organik
  • Shimla Hills Offerings Pvt. Ltd
  • Sresta Natural Bioproducts Pvt. Ltd
  • Golden Prairie
  • Bob's Red Mill Natural Foods, Inc.