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Global Set Top Box Market Size, Share & Trends Analysis Report by Product (IPTV, Satellite, Cable, DTT, OTT), by Content Quality (HD & Full HD, 4K & Above), by Region, and Segment Forecasts, 2021-2028

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  • 140 Pages
  • May 2021
  • Region: Global
  • Grand View Research
  • ID: 5028716
Description Jump to:
The global set top box market demand is expected to reach 357.0 million units by 2028, registering a CAGR of over 4% in terms of volume from 2021 to 2028. Mandates regarding the digitization of TV broadcasting issued by various governments across developing countries worldwide and the growing preference for smart TVs among consumers are some of the critical factors that are expected to drive the market growth. The growing preference for High Definition (HD) channels and the popularizing trend among broadcasters to offer various value-added services, including subscription packages, are also poised to trigger the demand for set top box (STB) over the forecast period.

The STB demand has witnessed a dramatic surge over the past few years owing to the continued efforts by the industry players to enhance the television experience for viewers by offering facilities, such as digital video recording, improved picture and sound quality, and storage options. As a result, cable service providers, telecommunication companies, and digital satellite providers are actively involved in the promotion and installation of STBs. Although the market has been witnessing dwindling sales and subsequently sluggish growth in the wake of the outbreak of the COVID-19 pandemic, the rising OTT viewership and growing preference for engaging media content has helped the market recover and grow gradually.

The rising adoption of Android and hybrid STBs in line with the growing popularity of OTT platforms is creating considerable growth opportunities for market incumbents. OTT STBs are increasingly gaining traction across the Pay-TV broadcasting scenario in the emerging markets with abundant availability of free video content. Moreover, major OTT platforms, such as Netflix and Amazon, have also been offering high-quality 4K content to their subscribers, thereby driving the STB demand and subsequently supporting significant revenue generation.

Set Top Box Market Report Highlights

  • Few companies in the market have introduced their 4K UHD variants as part of the efforts to strengthen their position in the market. As a result, other competitors have also embarked upon efforts to launch their respective STB versions
  • In North American countries, government bodies, such as the Federal Communications Commission (FCC), have drafted various standards about STB installation and content creation, thereby creating lucrative opportunities for the growth of the regional market over the forecast period
  • Rising awareness among consumers regarding the latest STBs that can support OTT and IPTV coupled with the continued rollout of high-speed broadband infrastructure across the emerging economies is projected to boost the STB demand over the forecast period
  • Few market players are introducing STBs that can support major OTT platforms, such as Netflix, Amazon Prime, and Hulu, as part of the efforts to strengthen their position in the market


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Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segmental Outlook
Chapter 3. Industry Outlook
3.1. Market Introduction
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
3.3.1. Market driver analysis
3.3.2. Market restraint analysis
3.4. Penetration & Growth Prospect Mapping
3.5. Business Environmental Analysis Tools
3.5.1. Industry Analysis - Porter's
3.5.1.1. Supplier power
3.5.1.2. Buyer power
3.5.1.3. Substitute threat
3.5.1.4. Threat from new entrants
3.5.1.5. Competitive rivalry
3.5.2. PEST Analysis
3.6. Key Company Ranking Analysis, 2020
Chapter 4. Product Estimates & Trend Analysis
4.1. Market Size Estimates & Forecasts and Trend Analysis, 2016 - 2028 (Million Units)
4.2. Product Movement Analysis & Market Share, 2020 & 2028 (Million Units)
4.3. IPTV
4.3.1. Market size estimates and forecasts, 2016 - 2028 (Volume & Revenue)
4.4. Satellite
4.4.1. Market size estimates & forecasts, 2016 - 2028 (Volume & Revenue)
4.5. Cable
4.5.1. Market size estimates & forecasts, 2016 - 2028 (Volume & Revenue)
4.6. DTT
4.6.1. Market size estimates & forecasts, 2016 - 2028 (Volume & Revenue)
4.7. OTT
4.7.1. Market size estimates & forecasts, 2016 - 2028 (Volume & Revenue)
Chapter 5. Content Quality Estimates & Trend Analysis
5.1. Market Size Estimates & Forecasts and Trend Analysis, 2016 - 2028 (Million Units)
5.2. Content Quality Movement Analysis & Market Share, 2020 & 2028 (Million Units)
5.3. HD & Full HD
5.3.1. Market size estimates & forecasts, 2016 - 2028 (Volume & Revenue)
5.4. 4K & Above
5.4.1. Market size estimates & forecasts, 2016 - 2028 (Volume & Revenue)
Chapter 6. Regional Estimates & Trend Analysis
6.1. Regional Market Size Estimates & Forecasts, 2016 - 2028 (Million Units)
6.2. Regional Movement Analysis & Market Share, 2020 & 2028 (Million Units)
6.3. North America
6.3.1. Market size estimates & forecasts by product, 2016 - 2028 (Volume & Revenue)
6.3.2. Market size estimates and forecasts by content quality, 2016 - 2028 (Volume & Revenue)
6.3.3. U.S.
6.3.3.1. Market size estimates & forecasts by product, 2016 - 2028 (Volume & Revenue)
6.3.3.2. Market size estimates and forecasts by content quality, 2016 - 2028 (Volume & Revenue)
6.3.4. Canada
6.3.4.1. Market size estimates & forecasts by product, 2016 - 2028 (Volume & Revenue)
6.3.4.2. Market size estimates and forecasts by content quality, 2016 - 2028 (Volume & Revenue)
6.4. Europe
6.4.1. Market size estimates & forecasts by product, 2016 - 2028 (Volume & Revenue)
6.4.2. Market size estimates and forecasts by content quality, 2016 - 2028 (Volume & Revenue)
6.4.3. U.K.
6.4.3.1. Market size estimates & forecasts by product, 2016 - 2028 (Volume & Revenue)
6.4.3.2. Market size estimates and forecasts by content quality, 2016 - 2028 (Volume & Revenue)
6.4.4. Germany
6.4.4.1. Market size estimates & forecasts by product, 2016 - 2028 (Volume & Revenue)
6.4.4.2. Market size estimates and forecasts by content quality, 2016 - 2028 (Volume & Revenue)
6.5. Asia Pacific
6.5.1. Market size estimates & forecasts by product, 2016 - 2028 (Volume & Revenue)
6.5.2. Market size estimates and forecasts by content quality, 2016 - 2028 (Volume & Revenue)
6.5.3. China
6.5.3.1. Market size estimates & forecasts by product, 2016 - 2028 (Volume & Revenue)
6.5.3.2. Market size estimates and forecasts by content quality, 2016 - 2028 (Volume & Revenue)
6.5.4. Japan
6.5.4.1. Market size estimates & forecasts by product, 2016 - 2028 (Volume & Revenue)
6.5.4.2. Market size estimates and forecasts by content quality, 2016 - 2028 (Volume & Revenue)
6.5.5. India
6.5.5.1. Market size estimates & forecasts by product, 2016 - 2028 (Volume & Revenue)
6.5.5.2. Market size estimates and forecasts by content quality, 2016 - 2028 (Volume & Revenue)
6.6. Latin America
6.6.1. Market size estimates & forecasts by product, 2016 - 2028 (Volume & Revenue)
6.6.2. Market size estimates and forecasts by content quality, 2016 - 2028 (Volume & Revenue)
6.6.3. Mexico
6.6.3.1. Market size estimates & forecasts by product, 2016 - 2028 (Volume & Revenue)
6.6.3.2. Market size estimates and forecasts by content quality, 2016 - 2028 (Volume & Revenue)
6.6.4. Brazil
6.6.4.1. Market size estimates & forecasts by product, 2016 - 2028 (Volume & Revenue)
6.6.4.2. Market size estimates and forecasts by content quality, 2016 - 2028 (Volume & Revenue)
6.7. Middle East & Africa (MEA)
6.7.1. Market size estimates & forecasts by product, 2016 - 2028 (Volume & Revenue)
6.7.2. Market size estimates and forecasts by content quality, 2016 - 2028 (Volume & Revenue)
Chapter 7. Competitive Landscape
7.1. Advance Digital Broadcast (ADB)
7.1.1. Company overview
7.1.2. Financial performance
7.1.3. Product benchmarking
7.1.4. Strategic initiatives
7.2. Commscope (ARRIS International, plc)
7.2.1. Company overview
7.2.2. Financial performance
7.2.3. Product benchmarking
7.2.4. Strategic initiatives
7.3. Coship Electronics Co.Ltd.
7.3.1. Company overview
7.3.2. Financial performance
7.3.3. Product benchmarking
7.3.4. Strategic initiatives
7.4. Echostar Corporation
7.4.1. Company overview
7.4.2. Financial performance
7.4.3. Product benchmarking
7.4.4. Strategic initiatives
7.5. Huawei
7.5.1. Company overview
7.5.2. Financial performance
7.5.3. Product benchmarking
7.5.4. Strategic initiatives
7.6. KaonMedia
7.6.1. Company overview
7.6.2. Financial performance
7.6.3. Product benchmarking
7.6.4. Strategic initiatives
7.7. Sagemcom SAS
7.7.1. Company overview
7.7.2. Financial performance
7.7.3. Product benchmarking
7.7.4. Strategic initiatives
7.8. Samsung Electronics Co. Ltd.
7.8.1. Company overview
7.8.2. Financial performance
7.8.3. Product benchmarking
7.8.4. Strategic initiatives
7.9. Technicolor SA
7.9.1. Company overview
7.9.2. Financial performance
7.9.3. Product benchmarking
7.9.4. Strategic initiatives
7.10. LG CNS Co., Ltd
7.10.1. Company overview
7.10.2. Financial performance
7.10.3. Product benchmarking
7.10.4. Strategic initiatives
List of Tables
Table 1 Industry snapshot & key buying criteria, 2016 - 2028
Table 2 Global set top box market size estimates & forecasts, 2016 - 2028 (Volume & Revenue)
Table 3 Global set top box demand by region, 2016 - 2028 (Million Units)
Table 4 Global set top box market by region, 2016 - 2028 (USD Billion)
Table 5 Global set top box demand by product, 2016 - 2028 (Million Units)
Table 6 Global set top box market by product, 2016 - 2028 (USD Billion)
Table 7 Global set top box demand by content quality, 2016 - 2028 (Million Units)
Table 8 Global set top box market by content quality, 2016 - 2028 (USD Billion)
Table 9 Key market driver impact
Table 10 Key market restraint impact
Table 11 Global IPTV STB market size estimates & forecasts, 2016 - 2028 (Volume & Revenue)
Table 12 Global IPTV STB demand by region, 2016 - 2028 (Million Units)
Table 13 Global IPTV STB market by region, 2016 - 2028 (USD Million)
Table 14 Global satellite STB market size estimates & forecasts, 2016 - 2028 (Volume & Revenue)
Table 15 Global satellite STB demand by region, 2016 - 2028 (Million Units)
Table 16 Global satellite STB market by region, 2016 - 2028 (USD Million)
Table 17 Global cable STB market size estimates & forecasts, 2016 - 2028 (Volume & Revenue)
Table 18 Global cable STB demand by region, 2016 - 2028 (Million Units)
Table 19 Global cable STB market by region, 2016 - 2028 (USD Million)
Table 20 Global DTT STB market size estimates & forecasts, 2016 - 2028 (Volume & Revenue)
Table 21 Global DTT STB demand by region, 2016 - 2028 (Million Units)
Table 22 Global DTT STB market by region, 2016 - 2028 (USD Million)
Table 23 Global OTT STB market size estimates & forecasts, 2016 - 2028 (Volume & Revenue)
Table 24 Global OTT STB demand by region, 2016 - 2028 (Million Units)
Table 25 Global OTT STB market by region, 2016 - 2028 (USD Million)
Table 26 Global HD & Full HD STB market estimates & forecasts, 2016 - 2028 (Volume & Revenue)
Table 27 Global HD & Full HD STB demand by region, 2016 - 2028 (Million Units)
Table 28 Global HD & Full HD STB market by region, 2016 - 2028 (USD Million)
Table 29 Global 4K & Above STB market estimates & forecasts, 2016 - 2028 (Volume & Revenue)
Table 30 Global 4K & Above STB demand by region, 2016 - 2028 (Million Units)
Table 31 Global 4K & Above STB market by region, 2016 - 2028 (USD Million)
Table 32 North America STB demand by product, 2016 - 2028 (Million Units)
Table 33 North America STB market by product, 2016 - 2028 (USD Million)
Table 34 North America STB demand by content quality, 2016 - 2028 (Million Units)
Table 35 North America STB market by content quality, 2016 - 2028 (USD Million)
Table 36 U.S. STB demand by product, 2016 - 2028 (Million Units)
Table 37 U.S. STB market by product, 2016 - 2028 (USD Million)
Table 38 U.S. STB demand by content quality, 2016 - 2028 (Million Units)
Table 39 U.S. STB market by content quality, 2016 - 2028 (USD Million)
Table 40 Canada STB demand by product, 2016 - 2028 (Million Units)
Table 41 Canada STB market by product (USD Million), 2016-2028
Table 42 Canada STB demand by content quality, 2016 - 2028 (Million Units)
Table 43 Canada STB market by content quality, 2016 - 2028 (USD Million)
Table 44 Europe STB demand by product, 2016 - 2028 (Million Units)
Table 45 Europe STB market by product, 2016 - 2028 (USD Million)
Table 46 Europe STB demand by content quality, 2016 - 2028 (Million Units)
Table 47 Europe STB market by content quality, 2016 - 2028 (USD Million)
Table 48 U.K. STB demand by product, 2016 - 2028 (Million Units)
Table 49 U.K.STB market by product, 2016 - 2028 (USD Million)
Table 50 U.K.STB demand by content quality, 2016 - 2028 (Million Units)
Table 51 U.K.STB market by content quality, 2016 - 2028 (USD Million)
Table 52 Germany STB demand by product, 2016 - 2028 (Million Units)
Table 53 Germany STB market by product, 2016 - 2028 (USD Million)
Table 54 Germany STB demand by content quality, 2016 - 2028 (Million Units)
Table 55 Germany STB market by content quality, 2016 - 2028 (USD Million)
Table 56 Asia Pacific STB demand by product, 2016 - 2028 (Million Units)
Table 57 Asia Pacific STB market by product, 2016 - 2028 (USD Million)
Table 58 Asia Pacific STB demand by content quality, 2016 - 2028 (Million Units)
Table 59 Asia Pacific STB market by content quality, 2016 - 2028 (USD Million)
Table 60 China STB demand by product, 2016 - 2028 (Million Units)
Table 61 China STB market by product, 2016 - 2028 (USD Million)
Table 62 China STB demand by content quality, 2016 - 2028 (Million Units)
Table 63 China STB market by content quality, 2016 - 2028 (USD Million)
Table 64 Japan STB demand by product, 2016 - 2028 (Million Units)
Table 65 Japan STB market by product, 2016 - 2028 (USD Million)
Table 66 Japan STB demand by content quality, 2016 - 2028 (Million Units)
Table 67 Japan STB market by content quality, 2016 - 2028 (USD Million)
Table 68 India STB demand by product, 2016 - 2028 (Million Units)
Table 69 India STB market by product, 2016 - 2028 (USD Million)
Table 70 India STB demand by content quality, 2016 - 2028 (Million Units)
Table 71 India STB market by content quality, 2016 - 2028 (USD Million)
Table 72 Latin America STB demand by product, 2016 - 2028 (Million Units)
Table 73 Latin America STB market by product, 2016 - 2028 (USD Million)
Table 74 Latin America STB demand by content quality, 2016 - 2028 (Million Units)
Table 75 Latin America STB market by content quality, 2016 - 2028 (USD Million)
Table 76 Mexico STB demand by product, 2016 - 2028 (Million Units)
Table 77 Mexico STB market by product, 2016 - 2028 (USD Million)
Table 78 Mexico STB demand by content quality, 2016 - 2028 (Million Units)
Table 79 Mexico STB market by content quality, 2016 - 2028 (USD Million)
Table 80 Brazil STB demand by product, 2016 - 2028 (Million Units)
Table 81 Brazil STB market by product, 2016 - 2028 (USD Million)
Table 82 STB demand by content quality, 2016 - 2028 (Million Units)
Table 83 Brazil STB market by content quality, 2016 - 2028 (USD Million)
Table 84 MEA STB demand by product, 2016 - 2028 (Million Units)
Table 85 MEA STB market by product, 2016 - 2028 (USD Million)
Table 86 MEA STB demand by content quality, 2016 - 2028 (Million Units)
Table 87 MEA STB market by content quality, 2016 - 2028 (USD Million)
List of Figures
Fig 1 Market segmentation & scope
FIG 2 Market size and growth prospects
FIG 3 Value chain analysis
FIG 4 Market dynamics
FIG 5 Internet user penetration
FIG 6 Broadband household penetration
FIG 7 Monthly subscriber fees paid by cable and satellite customers to sports network, 2017
FIG 8 Penetration & growth prospect mapping
FIG 9 Industry analysis - Porter’s
FIG 10 Key conventional STB company ranking analysis, 2020
FIG 11 Key OTT STB company ranking analysis, 2020
FIG 12 PEST analysis
FIG 13 Market size estimates & forecasts and trend analysis, 2016 - 2028 (Million Units)
FIG 14 Product movement analysis & market share, 2020 & 2028 (Million Units)
FIG 15 Global IPTV STB market size estimates & forecasts, 2016 - 2028 (Volume & Revenue)
FIG 16 Global satellite STB market size estimates & forecasts, 2016 - 2028 (Volume & Revenue)
FIG 17 Global cable STB market size estimates & forecasts, 2016 - 2028 (Volume & Revenue)
FIG 18 Global DTT STB market size estimates & forecasts, 2016 - 2028 (Volume & Revenue)
FIG 19 Global OTT STB market size estimates & forecasts, 2016 - 2028 (Volume & Revenue)
FIG 20 Market size estimates & forecasts and trend analysis, 2016 - 2028 (Million Units)
FIG 21 Content quality movement analysis & market share, 2020 & 2028 (Million Units)
FIG 22 Global HD and Full HD STB market size estimates & forecasts, 2016 - 2028 (Volume & Revenue)
FIG 23 Global 4K and Above STB market size estimates & forecasts, 2016 - 2028 (Volume & Revenue)
FIG 24 Regional market size estimate & forecast and trend analysis, 2016 - 2028 (Million Units)
FIG 25 Regional movement analysis & market share, 2020 & 2028 (Million Units)
FIG 26 North America STB market outlook and market share by country, 2020 & 2028 (USD Million)
FIG 27 North America STB market size estimates & forecasts, 2016 - 2028 (Volume & Revenue)
FIG 28 U.S. STB market size estimates & forecasts, 2016 - 2028 (Volume & Revenue)
FIG 29 Canada STB market size estimates & forecasts, 2016 - 2028 (Volume & Revenue)
FIG 30 Europe STB market outlook and market share by country, 2020 & 2028 (USD Million)
FIG 31 Europe STB market size estimates & forecasts, 2016 - 2028 (Volume & Revenue)
FIG 32 U.K. STB market size estimates & forecasts, 2016 - 2028 (Volume & Revenue)
FIG 33 Germany STB market size estimates & forecasts, 2016 - 2028 (Volume & Revenue)
FIG 34 Asia Pacific STB market outlook and market share by country, 2020 & 2028 (USD Million)
FIG 35 Asia Pacific STB market size estimates & forecasts, 2016 - 2028 (Volume & Revenue)
FIG 36 China STB market size estimates & forecasts, 2016 - 2028 (Volume & Revenue)
FIG 37 Japan STB market size estimates & forecasts, 2016 - 2028 (Volume & Revenue)
FIG 38 India STB market size estimates & forecasts, 2016 - 2028 (Volume & Revenue)
FIG 39 Latin America STB market outlook and market share by country, 2020 & 2028 (USD Million)
FIG 40 Latin America STB market size estimates & forecasts, 2016 - 2028 (Volume & Revenue)
FIG 41 Mexico STB market size estimates & forecasts, 2016 - 2028 (Volume & Revenue)
FIG 42 Brazil STB market size estimates & forecasts, 2016 - 2028 (Volume & Revenue)
FIG 43 MEA STB market size estimates & forecasts, 2016 - 2028 (Volume & Revenue)

Companies Mentioned

  • Advance Digital Broadcast (ADB)
  • Commscope (ARRIS International, plc)
  • Coship Electronics Co.Ltd.
  • Echostar Corporation
  • Huawei
  • KaonMedia
  • Sagemcom SAS
  • Samsung Electronics Co. Ltd.
  • Technicolor SA
  • LG CNS Co., Ltd

Methodology

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Table Information

Report AttributeDetails
No. of Pages140
PublishedMay 2021
Forecast Period2021 - 2028
Estimated Market Value ( USD ) in 2021 $ 23.5 billion
Forecasted Market Value ( USD ) by 2028 $ 357 million
Compound Annual Growth Rate47.5%
Regions CoveredGlobal
No. of Companies Mentioned10

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