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Social Media Analytics - Global Market Trajectory & Analytics

  • ID: 5030439
  • Report
  • July 2020
  • Region: Global
  • 120 pages
  • Global Industry Analysts, Inc
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Global Social Media Analytics Market to Reach $22.9 Billion by 2027

Amid the COVID-19 crisis, the global market for Social Media Analytics estimated at US$4.6 Billion in the year 2020, is projected to reach a revised size of US$22.9 Billion by 2027, growing at a CAGR of 25.8% over the analysis period 2020-2027. Retail & eCommerce, one of the segments analyzed in the report, is projected to record a 27.5% CAGR and reach US$7.5 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the BFSI segment is readjusted to a revised 28.8% CAGR for the next 7-year period.

The U.S. Market is Estimated at $1.4 Billion, While China is Forecast to Grow at 25% CAGR

The Social Media Analytics market in the U.S. is estimated at US$1.4 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$3.9 Billion by the year 2027 trailing a CAGR of 25% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 23.3% and 21.9% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 17.9% CAGR.

Government & Defense Segment to Record 26% CAGR

In the global Government & Defense segment, USA, Canada, Japan, China and Europe will drive the 26% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$634.3 Million in the year 2020 will reach a projected size of US$3.2 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$2.7 Billion by the year 2027. The publisher brings years of research experience to this 5th edition of the report. The 120-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Competitors identified in this market include, among others:
  • Adobe Systems, Inc.
  • Brandwatch
  • Cision Ltd.
  • Clarabridge, Inc.
  • Crimson Hexagon
  • Digimind, Inc.
  • Germinait Solutions Private Limited (Germin)
  • GoodData Corporation
  • Hootsuite, Inc.
  • IBM Corporation
  • Lithium Technologies, LLC.
  • Meltwater US Inc.
  • NetBase Solutions, Inc.
  • Oracle Corporation
  • Salesforce.com, Inc.
  • SAS Institute, Inc.
  • Simplify360
  • Socialbakers
  • Spredfast
  • Sprinklr, Inc.
  • Sprout Social, Inc.
  • Synthesio
  • Sysomos
  • Tableau Software, Inc.
  • Talkwalker Inc.
  • Unmetric Inc.

The global analysis and forecast periods covered within the report are 2020-2027 (Current & Future Analysis) and 2012-2019 (Historic Review). Research estimates are provided for 2020, while research projections cover the period 2021-2027.
Note: Product cover images may vary from those shown
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I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

Global Competitor Market Shares

Social Media Analytics Competitor Market Share Scenario Worldwide (in %): 2019 & 2025

Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

4. GLOBAL MARKET PERSPECTIVE

TABLE 1: Social Media Analytics Global Market Estimates and Forecasts in US$ Million by Region/Country: 2020-2027
TABLE 2: Social Media Analytics Market Share Shift across Key Geographies Worldwide: 2020 VS 2027
TABLE 3: Retail & eCommerce (Vertical) Global Opportunity Assessment in US$ Million by Region/Country: 2020-2027
TABLE 4: Retail & eCommerce (Vertical) Percentage Share Breakdown of Global Sales by Region/Country: 2020 VS 2027
TABLE 5: BFSI (Vertical) Worldwide Sales in US$ Million by Region/Country: 2020-2027
TABLE 6: BFSI (Vertical) Market Share Shift across Key Geographies: 2020 VS 2027
TABLE 7: Government & Defense (Vertical) Global Market Estimates & Forecasts in US$ Million by Region/Country: 2020-2027
TABLE 8: Government & Defense (Vertical) Market Share Breakdown by Region/Country: 2020 VS 2027
TABLE 9: Healthcare & Life Sciences (Vertical) Demand Potential Worldwide in US$ Million by Region/Country: 2020-2027
TABLE 10: Healthcare & Life Sciences (Vertical) Share Breakdown Review by Region/Country: 2020 VS 2027
TABLE 11: Manufacturing (Vertical) Worldwide Latent Demand Forecasts in US$ Million by Region/Country: 2020-2027
TABLE 12: Manufacturing (Vertical) Distribution of Global Sales by Region/Country: 2020 VS 2027
TABLE 13: IT & Telecom (Vertical) Sales Estimates and Forecasts in US$ Million by Region/Country for the Years 2020 through 2027
TABLE 14: IT & Telecom (Vertical) Global Market Share Distribution by Region/Country for 2020 and 2027
TABLE 15: Energy & Utilities (Vertical) Global Opportunity Assessment in US$ Million by Region/Country: 2020-2027
TABLE 16: Energy & Utilities (Vertical) Percentage Share Breakdown of Global Sales by Region/Country: 2020 VS 2027
TABLE 17: Other Verticals (Vertical) Worldwide Sales in US$ Million by Region/Country: 2020-2027
TABLE 18: Other Verticals (Vertical) Market Share Shift across Key Geographies: 2020 VS 2027

III. MARKET ANALYSIS

GEOGRAPHIC MARKET ANALYSIS

UNITED STATES

Market Facts & Figures

US Social Media Analytics Market Share (in %) by Company: 2019 & 2025

Market Analytics
TABLE 19: United States Social Media Analytics Latent Demand Forecasts in US$ Million by Vertical: 2020 to 2027
TABLE 20: Social Media Analytics Market Share Breakdown in the United States by Vertical: 2020 VS 2027

CANADA

TABLE 21: Canadian Social Media Analytics Market Quantitative Demand Analysis in US$ Million by Vertical: 2020 to 2027
TABLE 22: Canadian Social Media Analytics Market Share Analysis by Vertical: 2020 VS 2027

JAPAN

TABLE 23: Japanese Demand Estimates and Forecasts for Social Media Analytics in US$ Million by Vertical: 2020 to 2027
TABLE 24: Social Media Analytics Market Share Shift in Japan by Vertical: 2020 VS 2027

CHINA

TABLE 25: Chinese Demand for Social Media Analytics in US$ Million by Vertical: 2020 to 2027
TABLE 26: Chinese Social Media Analytics Market Share Breakdown by Vertical: 2020 VS 2027

EUROPE

Market Facts & Figures

European Social Media Analytics Market: Competitor Market Share Scenario (in %) for 2019 & 2025

Market Analytics
TABLE 27: European Social Media Analytics Market Demand Scenario in US$ Million by Region/Country: 2018-2025
TABLE 28: European Social Media Analytics Market Share Shift by Region/Country: 2020 VS 2027
TABLE 29: European Social Media Analytics Addressable Market Opportunity in US$ Million by Vertical: 2020-2027
TABLE 30: European Social Media Analytics Market Share Analysis by Vertical: 2020 VS 2027

FRANCE

TABLE 31: Social Media Analytics Quantitative Demand Analysis in France in US$ Million by Vertical: 2020-2027
TABLE 32: French Social Media Analytics Market Share Analysis: A 7-Year Perspective by Vertical for 2020 and 2027

GERMANY

TABLE 33: Social Media Analytics Market in Germany: Annual Sales Estimates and Forecasts in US$ Million by Vertical for the Period 2020-2027
TABLE 34: Social Media Analytics Market Share Distribution in Germany by Vertical: 2020 VS 2027

ITALY

TABLE 35: Italian Demand for Social Media Analytics in US$ Million by Vertical: 2020 to 2027
TABLE 36: Italian Social Media Analytics Market Share Breakdown by Vertical: 2020 VS 2027

UNITED KINGDOM

TABLE 37: United Kingdom Demand Estimates and Forecasts for Social Media Analytics in US$ Million by Vertical: 2020 to 2027
TABLE 38: Social Media Analytics Market Share Shift in the United Kingdom by Vertical: 2020 VS 2027

REST OF EUROPE

TABLE 39: Rest of Europe Social Media Analytics Addressable Market Opportunity in US$ Million by Vertical: 2020-2027
TABLE 40: Rest of Europe Social Media Analytics Market Share Analysis by Vertical: 2020 VS 2027

ASIA-PACIFIC

TABLE 41: Social Media Analytics Quantitative Demand Analysis in Asia-Pacific in US$ Million by Vertical: 2020-2027
TABLE 42: Asia-Pacific Social Media Analytics Market Share Analysis: A 7-Year Perspective by Vertical for 2020 and 2027

REST OF WORLD

TABLE 43: Rest of World Social Media Analytics Market Quantitative Demand Analysis in US$ Million by Vertical: 2020 to 2027
TABLE 44: Rest of World Social Media Analytics Market Share Analysis by Vertical: 2020 VS 2027

IV. COMPETITION

Total Companies Profiled: 42

Note: Product cover images may vary from those shown
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