Social Media Analytics - Global Strategic Business Report

Global Social Media Analytics Market to Reach $19.3 Billion by 2030

The global market for Social Media Analytics estimated at US$3.8 Billion in the year 2022, is projected to reach a revised size of US$19.3 Billion by 2030, growing at a CAGR of 22.4% over the analysis period 2022-2030. Retail & eCommerce, one of the segments analyzed in the report, is projected to record 23.3% CAGR and reach US$6.1 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the BFSI segment is readjusted to a revised 28.5% CAGR for the next 8-year period.

The U.S. Market is Estimated at $1.1 Billion, While China is Forecast to Grow at 21.3% CAGR

The Social Media Analytics market in the U.S. is estimated at US$1.1 Billion in the year 2022. China, the world's second largest economy, is forecast to reach a projected market size of US$3.2 Billion by the year 2030 trailing a CAGR of 21.3% over the analysis period 2022 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 20.1% and 18.8% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 15.2% CAGR.

Select Competitors (Total 32 Featured) -

• Adobe Systems, Inc.
• Brandwatch
• Cision Ltd.
• Clarabridge, Inc.
• Crimson Hexagon
• Digimind, Inc.
• Germinait Solutions Private Limited (Germin)
• GoodData Corporation
• Hootsuite, Inc.
• IBM Corporation
• Lithium Technologies, LLC.
• Meltwater US Inc.
• NetBase Solutions, Inc.
• Oracle Corporation
• Salesforce.com, Inc.
• SAS Institute, Inc.
• Simplify360
• Socialbakers
• Spredfast
• Sprinklr, Inc.
• Sprout Social, Inc.
• Synthesio
• Sysomos
• Tableau Software, Inc.
• Talkwalker Inc.
• Unmetric Inc.

What's New?

• Special coverage on Russia-Ukraine war; global inflation; easing of zero-Covid policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.
• Global competitiveness and key competitor percentage market shares
• Market presence across multiple geographies - Strong/Active/Niche/Trivial
• Online interactive peer-to-peer collaborative bespoke updates
• Access to digital archives and Research Platform
• Complimentary updates for one year