Hong Kong Baby Food, 2020

Hong Kong Baby Food, 2020

Summary

Hong Kong Baby Food, 2020 is an analytical report by the publisher which provides extensive and highly detailed current and future market trends in the Hong Kong market.

The number of babies born to women residing in Hong Kong has fallen heavily from 2017 to 2019. The number of working women has been increasing over the past few years. In 2018, almost two million women were in the labour force, making up 49.6% of the total labour force. Employment rates among women of childbearing age are high, at over 80% among women aged 25 to 34. The breastfeeding rates have increased significantly over the past decade. Hong Kong's baby food market is unique, in that it is distorted by a large parallel trade in infant formula with China, which is significantly larger than the size of domestic consumption in Hong Kong itself. Domestic consumption, meanwhile, has declined since 2017, due to the fall in the number of births. Over the period of 2013 to 2019, retail sales in the domestic market has risen.

What else does this report offer??

• Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
• Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
• Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
• Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
• Future projections considering various trends which are likely to affect the industry.

Scope

• The number of babies born to women residing in Hong Kong has fallen heavily from 2017 to 2019, giving a very low estimated birth rate of 6.7 per thousand people.
• Milks are by far the most important category in Hong Kong’s total baby food market, accounting for 97.5% of overall value in 2019 and 95.9% of volume.
• Within the total sector, only finger foods have grown significantly in volume terms since 2013, although all categories except drinks have experienced an increase in retail sales at constant 2013 prices.
• The importance of infant formula means that companies with strength in the formula category dominate overall. FrieslandCampina and Mead Johnson are neck-and-neck at the top of the sector, and FrieslandCampina is thought to have inched ahead in 2018/19.
• Drugstores/pharmacies/baby stores are the most popular outlets for purchases of baby food, due to their strength in the milks category. In 2019, they held an estimated two-thirds of retail sales. Purchasing by phone and online ordering are also growing rapidly due to their convenience; these purchases are now estimated to claim an estimated XX% of sales.
• Future domestic demand for baby food in Hong Kong will be badly affected by the predicted fall in the number of live births. The overall milks sector will decline by 30% in volume from 2019 to 2025. Other categories are also expected to struggle in the face of lower births, and only finger foods, and to a smaller extent wet meals, will expand in volume.

Reasons to Buy

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
• Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
• Investigates which categories are performing the best and how this is changing market dynamics.