Demand for technology driven appliances has increased in the past few years, owing to adoption of smart kitchen appliances. Consumers are opting for kitchen appliances with latest and advanced features so that these appliances help them with cooking in an effective way. In addition, appliances with advanced technology complements the rise in living standards of consumers, thus offering a sophisticated appearance to their kitchen environment. Taking in consideration customers’ perception over upgraded kitchen appliances, some of the key manufacturers are strategizing on product innovation. For instance, in January 2019, Whirlpool Corporation announced the launch of Smart Countertop oven under the brand name of WLabs. Hence, key technological advancement help drive the demand for kitchen appliance products.
Apart from key technological advancement initiated by key kitchen appliance manufacturers in its product offerings, convenience in using the product, is another important factor that targets customer look out for when it comes to buying kitchen appliances. The pervasiveness of using everyday products no matter it is food product or consumer goods product which features convenience of usage and triggers demand among the customers. Similar kind of customer perception has been enduring in kitchen appliance sector as well, and manufacturers have been taking necessary steps that cater to customers’ requirement. For instance, Instant Brands have come up with a portable pressure cooker under the brand name of Instant Pot. With the help of this pressure cooker, customers can cook food whenever and wherever they wish to. Hence, products that feature convenience help drive the growth of the kitchen appliances market in terms of value sales.
Smart kitchen appliances are installed with sensors, which can be monitored from distant locations over wireless network. These appliances are also equipped with internet facilities so that these appliances can be operated from remote location as well. Adoption of smart kitchen appliances is more in developed countries, such as Europe and America. However, increase in disposable income paired with rise in living standard of people in the Asia-Pacific region, further supplement the demand for smart kitchen appliances in the coming years. Dacor’s Discovery Dual-Fuel Range IQ 48" enables the users to manage the appliance through a text during food preparation.
Key companies profiled in this report includes Electrolux, Whirlpool, Samsung, Philips, Morphy Richard, Dacor, General Electric (GE), Life is Good (LG), Haier, Panasonic, and others.
KEY BENEFITS FOR STAKEHOLDERS
- The report provides an extensive analysis of the current and emerging market trends and opportunities in the global Kitchen Appliances market.
- The report provides detailed qualitative and quantitative analysis of current trends and future estimations that help evaluate the prevailing market opportunities.
- A comprehensive analysis of the factors that drive and restrict the growth of the market is provided.
- An extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.
- The report provides extensive qualitative insights on the potential segments or regions exhibiting favorable growth.
KEY MARKET SEGMENTS
By Product Type
- Refrigerator
- Cooking Appliances
- Dishwasher
- Others
By User Application
- Commercial
- Household
By Fuel Type
- Electric
- Cooking gas
- Others
By Product Structure
- Built-in
- Free Stand
By Distribution Channel
- Offline
- Online
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Russia
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- Australia and New Zealand
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
What is the estimated value of the Kitchen Appliances Market?
What is the growth rate of the Kitchen Appliances Market?
What is the forecasted size of the Kitchen Appliances Market?
Who are the key companies in the Kitchen Appliances Market?
Report Attribute | Details |
---|---|
No. of Pages | 245 |
Published | March 2020 |
Forecast Period | 2019 - 2027 |
Estimated Market Value ( USD | $ 237.3 Billion |
Forecasted Market Value ( USD | $ 377.7 Billion |
Compound Annual Growth Rate | 6.0% |
Regions Covered | Global |
No. of Companies Mentioned | 10 |
Table of Contents
Executive Summary
According to the report titled, 'Kitchen Appliances Market by-product Type, User Application, Fuel Type, Product Structure and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2019-2026,' the Kitchen Appliances market size was valued at $237.30Billion in 2019 and is expected to reach $377.70Billion by 2027, registering a CAGR of 6.0% from 2020 to 2027.In the recent past, kitchen appliances sector has been enduring with some influential trends, which has successfully gained the attention of the target customer. Improvised aesthetic trend is one of those influential factors that help drive the demand for kitchen appliance products. Black turns out to be the most preferred color among the customers even when it comes to buying any kind of kitchen appliance. Taking this view into consideration, some of the key manufacturers in the global kitchen appliances market have been adopting several key product strategies. For instance, Whirlpool Corporation one of the key players in the global kitchen appliances market strategize on coming up with majority of its appliances in black stainless with rich matte look making it attractive and alluring for its customers.
The global home appliances was valued at US$501.3 billion in 2017 and is expected to register a CAGR of 5.4% during the forecast period. Continuous evolution and improvisation of product offerings facilitated by manufacturers, has been one of the key reasons behind the overall kitchen appliances market growth in terms of value sales. Kitchen appliances sector is considered to be one of the major sectors that plays an important role in driving the growth of global home appliances market. Refrigerator, cooking appliance, dishwasher are some of the main types of kitchen appliances.
Increase in working class population paired with rise in consumption of fast food have led to the growing health concerns among customers. Over the past couple of years, there has been a rise in awareness about the health benefits associated with the consumption of home cooked food among the target customers. Hence majority of health conscious customers prefer home cooked food that contain less content of fat or oil. This has triggered demand for different types of kitchen appliances that help in cooking food as per the customers’ preference. Philip’s air fryer is one such appliance that prepares fried food, with 80% less fat. Therefore, health conscious consumers are opting for such appliances, even though they are high priced, thereby fostering the growth of the kitchen appliances market.
Wearable products or connected products have been gaining higher rate of traction among the target customers year over the past couple of years. Product features and specifications that facilitate flexibility and convenience, help drive the demand for connected products among the target customers. Taking this customer perception into account, some of the key players in the global kitchen appliances market have been coming up with smart kitchen appliances in the global market. In 2020, Samsung Electronics launched a new line smart refrigerator under the br and name of Family Hub refrigerator that provide intelligent features facilitating automated meal planning and other daily tasks and deliver a more personalized experience.
According to Shankar Bh andalkar, Senior Analyst, Consumer Goods, “The Kitchen Appliances manufacturers sight online platforms as the key to bring awareness about its product offerings among its target customers and simultaneously generate sales during the forecast period.”
Key Findings of the Study
- In 2019, based on product type, the refrigerator segment accounted for around higher Kitchen Appliances market share, growing at a CAGR of 5.60% from 2020 to 2027.
- In 2019, based on user application, the household segment accounted for higher share of the Kitchen Appliances market.
- In 2019, based on region, North America accounted for a prominent kitchen appliances market share.
Companies Mentioned
- Electrolux
- Whirlpool
- Samsung
- Philips
- Morphy Richard
- Dacor
- General Electric (GE)
- Life is Good (LG)
- Haier
- Panasoni
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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