The electric hair brush is used to straighten hair, apart from combing. There are two types of hair brushes available in the market, namely, paddle and flat brushes with bristles built in a ceramic or tourmaline plate. Heat is generated by these plates, which releases negative ions to make hair shiny and smooth. Moreover, it straightens the hair while combing. The electric hair brush is a hair styling product that has endured a high level of demand from its target customers. These brushes are typically used by consumers who have curly or wavy hair. The adoption of electric hair brush has been witnessed to be considerably high in the developed countries such as the U.S., Canada, and Germany, while emerging countries such as China, Brazil, and India are also catching up with the trend.
Electric hair brushes have gained traction in the emerging markets such as the U.S., Canada, and Germany. This is attributed to rise in concerns over maintaining the quality of hair and at the same time desire for proper hair styling. Furthermore, a rise in the number of beauty-conscious consumers is the key factor that drives the growth of the global electric hair brush market. Moreover, rise in innovative product offerings facilitated by manufacturers has resulted in customers having a holistic approach when it comes to buying hair styling products for their daily routine. However, side effects of hair straightening, such as dryness, split ends, and risk of permanent hair loss restrain the market growth. In addition, there are many competitive products available at lower cost in the market manufactured by local and non-registered manufacturers, which limit the market growth. On the contrary, rise number of male consumers for beard straightening and premiumization trend are anticipated to provide remunerative opportunities for the electric hair brush market growth.
The global electric hair brush market is segmented into gender, end use, distribution channel, and region. On the basis of gender, it is segregated into female and male. By end use, it is segmented into household and commercial. By distribution channel, it is fragmented into online and offline. Region wise, it is studied across North America, Europe, Asia-Pacific, and LAMEA.
The key players profiled in the report includeL'Oréal S.A., Panasonic, Philips, Revlon, Inc., PRITECH, Conair Corporation, Drybar, LLC., Shenzhen Mesky Technology Co.,Ltd., Spectrum Brands, Inc., and Procter & Gamble.
The other players operating in the global electric hair brush market are APALUS Inc., DAFNI, Abox, Coolkesi Ltd, Corioliss, GLAMFIELDS, JINRI, amika, AsaVea, MiroPure, Rozia, Wazdorf, Forcado, FabDiamond, LOOPan, Piesome, Un-Tech, EAYIRA, SNEPCOM, Glive, FidgetGear, FINIVIVA, Everbuy, Kemei, Generic, HEMIZA, Leoie, MLD and VEGA.
KEY BENEFITS FOR STAKEHOLDERS
KEY MARKET SEGMENTATION
By Gender
By Distribution Channel
By Region
Electric hair brushes have gained traction in the emerging markets such as the U.S., Canada, and Germany. This is attributed to rise in concerns over maintaining the quality of hair and at the same time desire for proper hair styling. Furthermore, a rise in the number of beauty-conscious consumers is the key factor that drives the growth of the global electric hair brush market. Moreover, rise in innovative product offerings facilitated by manufacturers has resulted in customers having a holistic approach when it comes to buying hair styling products for their daily routine. However, side effects of hair straightening, such as dryness, split ends, and risk of permanent hair loss restrain the market growth. In addition, there are many competitive products available at lower cost in the market manufactured by local and non-registered manufacturers, which limit the market growth. On the contrary, rise number of male consumers for beard straightening and premiumization trend are anticipated to provide remunerative opportunities for the electric hair brush market growth.
The global electric hair brush market is segmented into gender, end use, distribution channel, and region. On the basis of gender, it is segregated into female and male. By end use, it is segmented into household and commercial. By distribution channel, it is fragmented into online and offline. Region wise, it is studied across North America, Europe, Asia-Pacific, and LAMEA.
The key players profiled in the report includeL'Oréal S.A., Panasonic, Philips, Revlon, Inc., PRITECH, Conair Corporation, Drybar, LLC., Shenzhen Mesky Technology Co.,Ltd., Spectrum Brands, Inc., and Procter & Gamble.
The other players operating in the global electric hair brush market are APALUS Inc., DAFNI, Abox, Coolkesi Ltd, Corioliss, GLAMFIELDS, JINRI, amika, AsaVea, MiroPure, Rozia, Wazdorf, Forcado, FabDiamond, LOOPan, Piesome, Un-Tech, EAYIRA, SNEPCOM, Glive, FidgetGear, FINIVIVA, Everbuy, Kemei, Generic, HEMIZA, Leoie, MLD and VEGA.
KEY BENEFITS FOR STAKEHOLDERS
- The report provides a quantitative analysis of the current electric hair brush market trends, estimations, and dynamics of the market size from 2019 to 2026 to identify the prevailing opportunities.
- Porter’s five forces analysis highlights the potency of the buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis and the electric hair brush market size and segmentation assists to determine the prevailing opportunities.
- The major countries in each region are mapped according to their revenue contribution to the global electric hair brush market.
- The market player positioning facilitates benchmarking and provides a clear understanding of the present position of the players in the industry.
KEY MARKET SEGMENTATION
By Gender
- Female
- Male
- End Use
- Household
- Commercial
By Distribution Channel
- Offline
- Online
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- Australia
- India
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa
- Saudi Arabia
- Rest of LAMEA
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: ELECTRIC HAIR BRUSH MARKET, BY GENDER
CHAPTER 5: ELECTRIC HAIR BRUSH MARKET, BY END USE
CHAPTER 6: ELECTRIC HAIR BRUSH MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 7: ELECTRIC HAIR BRUSH MARKET, BY REGION
CHAPTER 8: COMEPETITIVE LANDSCAPE
CHAPTER 9: COMPANY PROFILES
Executive Summary
According to this report titled, 'Electric Hair Brush Market by Gender, End Use, and Distribution Channel: Opportunity Analysis and Industry Forecast, 2019-2026,' the electric hair brush market size was valued at $217.3 million in 2018, and is estimated to reach $360.0million by 2026, registering a CAGR of 6.70% from 2019 to 2026. In 2018, the female segment accounted for more than half of the total market share and is expected to grow at a CAGR of 6.80% throughout the forecast period. Europe is one of the prominent regions in the market that accounted for asizeableshare of the total market in 2018.The electric hair brush is used to straighten the hairs apart from combing. There are two types of hair brush available in the market, namely, paddle and flat brushes. These brushes have bristles built from ceramic or tourmaline plate. Heat is generated by these plates, which releases negative ions to make hair shiny and smooth. The electric hair brush is a hair styling product that has endured a high level of demand from its target customers. These brushes are typically used to straighten curly or wavy hair, and at the same time provide shiny texture for a longer period of time. Presently, customers, especially millennial, are taking corrective steps and measures to look good aesthetically. According to them, hairstyle provides an identity to their overall facial look. Long and straight hair is an ideal hairstyle that customers desire for. The electric hair brush is used in the household as well as commercial sector.
Electric hair brushes have gained traction in the emerging markets such as the U.S., Canada, and Germany. This is attributed to rise in concerns over maintaining the quality of hair and at the same time desire for proper hair styling. Furthermore, a rise in the number of beauty-conscious consumers is the key factor that drives the growth of the global electric hair brush market. Moreover, rise in innovative product offerings facilitated by manufacturers, which in turns customers have a holistic approach while considering hair styling products in their daily routine. However, side effects of hair straightening, such as dryness, split ends, and risk of permanent hair loss restrain the market growth. In addition, there are many competitive products available at lower cost in the market manufactured by local and non-registered manufacturers, which limit the market growth. On the contrary, rise number of male consumers for beard straightening and premiumization trend are anticipated to provide remunerative opportunities for the electric hair brush market growth.
The global electric hair brush market is segmented into gender, end use, distribution channel, and region. On the basis of gender, it is segregated into female and male. By end use, it is segmented into household and commercial. By distribution channel, it is fragmented into online and offline. Region wise, it is studied across North America, Europe, Asia-Pacific, and LAMEA.
According to Aniket Kadam, Research Analyst, Consumer Goods, “Consumers are adopting electric hair brushesfor hair styling due to increasing trends of impressive life style, which contributes toward the market growth. In addition, rise innumber of male consumers who follow the trend of beard straightening is making way for lucrative growth opportunities for the electric hair brush market.”
According to the electric hair brush market analysis in 2018, the female segment generated the highest revenue and is expected to remain dominant throughout the forecast period. This is attributed to a rise in the adoption of electric hair brush by female beauty-conscious consumers for proper hair style. However, the male segment is expected to the sluggish grow throughout the forecast period, due to increase in adoption of electric hair brush by male consumers for beard straightening.
By end user, the electric hair brush market is further sub-segmented into household and commercial. Among the end users, the household segment accounted for higher value share in 2019, since most of key electric hair brush manufacturers have been facilitating its product offerings targeted on the household sector. These types of hair brushes are available in distribution channels such as hypermarkets, supermarkets, franchisee stores, and specialty stores for household customer base. In the household segment, millennials account for the major share of target customers for the global electric hair brush market as they are very conscious about their looks and appearance.
Depending on distribution channel, the offline distribution channel segment generated maximum revenue in 2018 and is expected to remain dominant throughout the forecast period. This is attributed to the availability of variety of options in hair styling products promoting both br anded and private-labelled segments. However, the online distribution channel segment is expected to grow at the highest CAGR throughout the forecast period, owing to rise in penetration of online shopping in developed as well as developing countries
Based on region, Europe accounted for the maximum share in the global market in 2018 and is expected to continue this trend during the forecast period. This is attributed to higher expenditure of consumers on beauty products, specially on hair styling products. However, Asia-Pacific is expected to grow with the highest CAGR throughout the forecast period, owing to the increase in number of salon establishments in the region.
KEY FINDINGS OF THE STUDY
- The electric hair brush market was valued at $217.3million in 2018 and is estimated to reach $360.0million by 2026, growing at a CAGR of6.70% throughout the forecast period.
- By gender, the female segment is expected to witness fastest growth, registering a CAGR of 6.80% during the forecast period.
- In 2018, depending on distribution channel, the online distribution channel segment held the highest share, accounting for more than half of the global market share.
- Germany was the most prominent market in the Europe region in 2018 and is expected to grow at a significant CAGR throughout the forecast period.
- Europe was the dominant region in 2018, accounting for more the one-third of the global electric hair brush market share.
The key players profiled in this report include L'Oréal S.A., Panasonic, Philips, Revlon, Inc., PRITECH, Conair Corporation, Drybar, LLC., Shenzhen Mesky Technology Co.,Ltd., Spectrum Br ands, Inc., and Procter & Gamble.
Companies Mentioned
- L'Oréal S.A.
- Panasonic
- Philips
- Revlon Inc.
- PRITECH
- Conair Corporation
- Drybar LLC.
- Shenzhen Mesky Technology Co.,Ltd.
- Spectrum Brands Inc.
- Procter & Gamble
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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