Impact on Consumer Behavior in Americas: COVID-19 Survey Snapshot - Week 7

Impact on Consumer Behavior in Americas: COVID-19 Survey Snapshot - Week 7

Summary

The publisher is carrying out weekly consumer surveys in 11 countries between 25th March and 31st May 2020, to track consumer sentiment and shopping behavior during the Coronavirus (COVID19) pandemic. The sample size is 500 respondents per country, per week. The two countries in scope for the Americas are Brazil and the USA. Questions are consistent every week, and cover consumer opinions about COVID-19, buying behavior and product choices and impact of the Coronavirus (COVID19) outbreak on consumers' lifestyle and activities. This report summarizes the key findings from responses in week 7.

Key Highlights

• Both American and Brazilian concern about COVID-19 developed at a similar rate, until week six when attitudes began to change. However, week 7 has brought the two countries closer together, with 53% of Brazilians and 49% of Americans being extremely concerned about the virus. The 4% drop in the number of extremely concerned Brazilians is a positive step for the country, although, a large proportion of the nation will still need convincing to get back to life as normal.
• The number of American and Brazilian respondents browsing social media has remained steady over the past seven weeks. This is positive news for tourism companies that are using social media to market their products and services. This figure will almost certainly drop as lockdown restrictions begin to ease, meaning companies need to take advantage of the large increase in social media usage whilst they can.
• The results for week seven are very similar to those of week one, this suggests that the information that people want from brands is constant over a long period of time. Nearly three quarter of Brazilians want companies to release tips on personal health and wellbeing and news about initiatives adopted during the coronavirus pandemic, whilst 46% of Brazilians want news about sustainability initiatives and 54% guidance about product consumption/usage. This shows that companies demonstrating corporate responsibility will have an advantage in the Brazilian market.
• Somewhat surprisingly, a quarter of Americans did not want to know any of the information asked above. This may suggest that the US market is more concerned about the quality of product or service they are receiving from tourism businesses, rather than extra content and what is going on behind the scenes.

Scope

• This report provides an insight into how the coronavirus pandemic is shaping consumer sentiment in Brazil and the USA.
• It summarizes key findings from the survey ‘s responses and offers insight into how destinations and industry players can adapt to meet changing demands and needs.

Reasons to Buy

• Gain access to primary survey data results.
• Understand how the coronavirus pandemic is changing consumer attitudes.
• Assess how you can adapt your business plans and strategies to better meet these changing needs.