Consumer Behavior is a field of study that focuses on the behavior of individuals and organizations when purchasing and using goods and services. It examines the motivations, preferences, and decisions of consumers in the marketplace. It also looks at how these behaviors are influenced by external factors such as culture, family, and media. Advertising and marketing are two key components of consumer behavior. Advertising is the process of creating and delivering messages to potential customers in order to promote a product or service. Marketing is the process of researching, creating, and delivering products and services that meet the needs of customers.
Companies in the consumer behavior market include market research firms, advertising agencies, and marketing consultancies. These companies provide services such as market analysis, consumer segmentation, product positioning, and advertising campaigns. They also provide insights into consumer trends and preferences, helping businesses to better understand their target audiences. Show Less Read more