Global Nectars 2019 - Key Insights and Drivers Behind the Nectars Market Performance
Summary
Nectars have traditionally been targeted at families to be consumed at mealtimes in the home; however, the increasingly hectic lifestyles of consumers have seen a decline in sit-down meals. Furthermore, the introduction of sugar taxes in many countries has created a void for RTD beverages as consumers move away from carbonated soft drinks and juices due to their high sugar content, which in regions such as Asia and North America is being filled by nectars.
Nectar volumes globally are expected to begin to grow as manufacturers focus on adjusting their products to become low in sugar and have functional benefits. Asia will continue to be the driving force of nectar growth as consumers purchase more vegetable-based nectars and focus on the nutritional benefits they provide. The Africa, Eastern Europe, LATAM, and North America regions will all grow after declining in 2018, as major brands such as Tropicana and Minute Maid focus on the high sugar levels in their products. By reformatting or launching low sugar brands to appeal to consumers, the category will bounce back over the next five years as manufacturers adapt to the changing consumer landscape.
Orange remained the most popular nectar flavor globally, driven by strong sales growth in Asia. Despite being the market leader, orange flavored nectars are losing market share to flavor mixes and peach as consumers opt for innovative and different flavors. Overall, all shelf states marginally lost volume in line with the overall market. Ambient volumes fell everywhere except Asia. In the Middle East and Africa, chilled volumes have grown in popularity due to their perceived freshness and healthiness. Ambient state will remain the main nectar shelf state towards 2024 due to the long shelf life ambient products provide consumers.
Of the top five pack sizes globally, all larger sizes recorded a decline in volumes as the increasingly hectic lifestyles of consumers reduced the number of sit-down breakfast occasions, a key consumption time for larger packs. North America and Western Europe were the two main regions driving decline in large nectar packs, as consumers switched to smaller pack sizes. 20cl and 50cl pack sizes grew as consumer demand for on-the-go ready-to-drink nectar packs increased. Longer working hours and commutes have created significant demand for small packs which can be consumed at convenient times, as sit-down breakfasts and lunches become less common. Asia, the Middle East, and North Africa were the main drivers of this on-the-go pack trend which will continue to grow towards 2023.
The report “Global Nectars Report 2019” acts as an essential tool for companies active or planning to venture in to Global Nectars (Soft drinks) market. The comprehensive statistics within the research handbook provides insight into the operating environment of the market and also ensures right business decision making based on emerging trends and industry model based forecasting.
The publisher considers Nectars as diluted fruit/vegetable juice and pulp, with a juice content of 25-99.9%. Sweetening agents (e.g. sugar, honey, syrups and/or sweeteners) may be added for the purposes of production. Permitted minerals and vitamins for the purpose of fortification and permitted additives may be added.
Scope
Global Nectars Report 2019 report covers over 8 global regions comprising of Africa, Asia, Australasia, Easter Europe, Western Europe, Latin America, North America and Middle East and North Africa, provides -
Reasons to Buy
Summary
Nectars have traditionally been targeted at families to be consumed at mealtimes in the home; however, the increasingly hectic lifestyles of consumers have seen a decline in sit-down meals. Furthermore, the introduction of sugar taxes in many countries has created a void for RTD beverages as consumers move away from carbonated soft drinks and juices due to their high sugar content, which in regions such as Asia and North America is being filled by nectars.
Nectar volumes globally are expected to begin to grow as manufacturers focus on adjusting their products to become low in sugar and have functional benefits. Asia will continue to be the driving force of nectar growth as consumers purchase more vegetable-based nectars and focus on the nutritional benefits they provide. The Africa, Eastern Europe, LATAM, and North America regions will all grow after declining in 2018, as major brands such as Tropicana and Minute Maid focus on the high sugar levels in their products. By reformatting or launching low sugar brands to appeal to consumers, the category will bounce back over the next five years as manufacturers adapt to the changing consumer landscape.
Orange remained the most popular nectar flavor globally, driven by strong sales growth in Asia. Despite being the market leader, orange flavored nectars are losing market share to flavor mixes and peach as consumers opt for innovative and different flavors. Overall, all shelf states marginally lost volume in line with the overall market. Ambient volumes fell everywhere except Asia. In the Middle East and Africa, chilled volumes have grown in popularity due to their perceived freshness and healthiness. Ambient state will remain the main nectar shelf state towards 2024 due to the long shelf life ambient products provide consumers.
Of the top five pack sizes globally, all larger sizes recorded a decline in volumes as the increasingly hectic lifestyles of consumers reduced the number of sit-down breakfast occasions, a key consumption time for larger packs. North America and Western Europe were the two main regions driving decline in large nectar packs, as consumers switched to smaller pack sizes. 20cl and 50cl pack sizes grew as consumer demand for on-the-go ready-to-drink nectar packs increased. Longer working hours and commutes have created significant demand for small packs which can be consumed at convenient times, as sit-down breakfasts and lunches become less common. Asia, the Middle East, and North Africa were the main drivers of this on-the-go pack trend which will continue to grow towards 2023.
The report “Global Nectars Report 2019” acts as an essential tool for companies active or planning to venture in to Global Nectars (Soft drinks) market. The comprehensive statistics within the research handbook provides insight into the operating environment of the market and also ensures right business decision making based on emerging trends and industry model based forecasting.
The publisher considers Nectars as diluted fruit/vegetable juice and pulp, with a juice content of 25-99.9%. Sweetening agents (e.g. sugar, honey, syrups and/or sweeteners) may be added for the purposes of production. Permitted minerals and vitamins for the purpose of fortification and permitted additives may be added.
Scope
Global Nectars Report 2019 report covers over 8 global regions comprising of Africa, Asia, Australasia, Easter Europe, Western Europe, Latin America, North America and Middle East and North Africa, provides -
- Top line value and volume growth data, % share by flavor, key companies, packaging and distribution (on-/off-premise), with forecasts.
- Details of key new product launches by region.
- Overview of the competitive landscape in the Nectars market, with analysis of key company performance.
- Insightful and valuable analysis of the drivers behind both current and emerging trends in the Nectars market.
Reasons to Buy
- The Global Nectars report allows you to evaluate forecast projections, enhancing your understanding of the evolving trends and consumption patterns.
- The report is arranged by region, giving a comprehensive view of current and emerging trends and opportunities to support corporate strategic planning.
- Identify the current and emerging trends and future growth opportunities in the global Nectars market to assess the likely impact on company’s performance.
- Analyze the data to understand both the historic and likely future performance of the global Nectars industry by region to support long-term strategic planning.
Table of Contents
1. Global Summary
10. Appendix
List of Figures
