Spain Baby Food, 2020

Spain Baby Food, 2020

Summary

Spain Baby Food, 2020 is an analytical report by Global Data which provides extensive and highly detailed current and future market trends in the Spain market.

In Spain Milks dominate the sector in terms of retail sales, accounting for 60% in 2019. Their share has declined slightly since 2013, due to the relative success of wet meals. Cereals made up 12% of retail sales in 2019, although, like milks, their share has declined, from 14.2% in 2013. Cereals saw the largest fall in retail sales (-31%), as they were unable to compete successfully with more modern and convenient products such as cereals in jars and pouches. By 2019, wet meals claimed 28% of retail sales, four percentage points up on 2013. A few drinks and finger foods are available, mainly in supermarkets, but sales remain marginal: together they accounted for below 1% of retail sales in 2019.

What else does this report offer?

• Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
• Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
• Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
• Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
• Future projections considering various trends which are likely to affect the industry.

Scope

• The annual number of births fell by 18% between 2013 and 2019. The baby population aged up to 3 years old has consequently fallen from 1.5 million in 2009 to 1.1 million in 2019.
• Retail sales of baby food fell by 17.4% between 2013 and 2019, to €449 million (US$503 million) in 2019. All major categories were adversely affected, although wet meals suffered less severely than other categories, due largely to product innovation..
• Milks dominate the sector in terms of retail sales, accounting for 60% in 2019. Their share has declined slightly since 2013, due to the relative success of wet meals..
• Cereals made up 12% of retail sales in 2019, although, like milks, their share has declined, from 14.2% in 2013.
• By 2019, wet meals claimed 28% of retail sales, four percentage points up on 2013.
• A few drinks and finger foods are available, mainly in supermarkets, but sales remain marginal: together they accounted for below 1% of retail sales in 2019.

Reasons to Buy

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
• Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
• Investigates which categories are performing the best and how this is changing market dynamics.