India Liquid Detergent Market by Type (Organic and Inorganic), by Distribution Channel (Store Based Retail and Non-Store Retail), by End User (Residential and Commercial), by Region, Forecast & Opportunities, 2025

The Indian Liquid Detergent Market is anticipated to undergo substantial rate of growth during the forecast period owing to the rising popularity of eco-friendly liquid detergents as synthetic detergents tend to pollute water as well as the environment. Moreover, the increasing population of working women in India coupled with the growing penetration of washing machines in the market is expected to drive the Indian Liquid Detergent Market by 2025.

The Indian Liquid Detergent Market is segmented based on type, distribution channel, end-user and region. Based on type, the market is segmented into organic and inorganic liquid detergents. The inorganic segment held the largest market, owing to its cost-effectiveness. However, the organic liquid detergent segment is expected to undergo the highest growth during the forecast period owing to rising concern towards environment protection and reducing water pollution. The manufacturers are also coming up with more organic products with various price range which is expected to drive the demand for liquid detergents in coming years.

Based on end-user, the Indian Liquid Detergent Market is segmented into the residential and commercial sector. The residential sector is expected to dominate the liquid detergent market by 2025 in terms of revenue owing to the increasing penetration of washing machines in Indian households. As liquid detergents are more compatible with washing machines, they are finding high usage in households compared to commercial use.

Major players operating in the Indian Liquid Detergent Market are Hindustan Unilever Limited, Procter & Gamble Home Products Ltd., Unilever Plc, Rohit Surfactants Private Limited, Nirma Limited, Jyothy Laboratories Limited, Henkel & Company KGaA, Godrej Consumer Products, Fena and Zhejiang Yuanmin Technology, among others. The market is highly competitive with some organized players leading the market. They are increasingly focusing on strengthening the distribution network to gain maximum revenue.

Years considered for this report:

• Historical Years: 2015-2018
• Base Year: 2019
• Estimated Year: 2020
• Forecast Period: 2021–2025

Objective of the Study:

• To analyze and forecast the market size of the Indian Liquid Detergent Market.
• To classify and forecast the Indian Liquid Detergent Market based on type, distribution channel, end-user, company and regional distribution.
• To identify drivers and challenges for the Indian Liquid Detergent Market.
• To examine competitive developments such as expansions, new product launches in the Indian Liquid Detergent Market.
• To conduct pricing analysis for the Indian Liquid Detergent Market.
• To identify and analyze the profile of leading players operating in the Indian Liquid Detergent Market.

The author performed both primary as well as exhaustive secondary research for this study. Initially, the author sourced a list of liquid detergent manufacturers across the country. Subsequently, researchers conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, the author could include the manufacturing companies which could not be identified due to the limitations of secondary research. The author analyzed the companies, distribution channels and presence of all major players across India.

The author calculated the market size of the Indian Liquid Detergent Market by using a bottom-up approach, wherein the data for various end-user segments was recorded and forecast for the future years. Researchers sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied.

Key Target Audience:

• Liquid detergent manufacturers/partners
• Sales channel/vendors/distribution
• Market research and consulting firms
• Government bodies such as regulating authorities and policy makers
• Organizations, forums and alliances related to liquid detergents

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as companies, partners, end-users, etc., besides allowing them in strategizing investments and capitalizing on the market opportunities.

Report Scope:
In this report, the Indian Liquid Detergent Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

India Liquid Detergent Market, By Type:

• Organic
• Inorganic

India Liquid Detergent Market, By Distribution Channel:

• Store Based Retail
• Non-Store Retail

India Liquid Detergent Market, By End-User:

• Residential
• Commercial

India Liquid Detergent Market, By Region:

• North
• South
• East
• West

Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Indian Liquid Detergent Market.

Available Customizations:
With the given market data, the author offers customizations according to a client’s specific needs.