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India Lifestyle Market by Type (Eating and Drinking, Sports and Fitness, Leisure and Recreation, Others), by Gender (Male VS Female), by Region, Forecast & Opportunities, 2025

  • ID: 5105789
  • Report
  • June 2020
  • Region: India
  • 76 pages
  • TechSci Research
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On Account of Increasing Disposable Incomes Consumers are Spending More on Lifestyle Products and Luxury Items.


  • Adidas AG
  • Golds Gym Inc
  • Nestle SA
  • Nike, Inc.
  • Pepsico Inc.
  • Puma SE
  • MORE
The Indian Lifestyle Market is expected to witness robust growth during the forecast period owing to increasing household spending, urban development, changing shopping, eating and drinking habits and increasing focus on personal grooming. On account of increasing disposable incomes consumers are spending more on lifestyle products and luxury items. Furthermore, the companies are now shifting their focus towards the developing economies like India. Wal-Mart Stores Inc., Amazon.Com Inc., Inter Ikea Systems BV, and Gap Inc. among others are some of the prime players operating in the Indian market.

The businesses across every segment are trying hard to encourage Indian consumers in every possible way and hence are rising their investments in the Indian markets. Moreover, the Indian lifestyle industry is climbing new heights owing to growing consumer class, rapid urbanization and changing fashion trends. This has further led to retail penetration, growing service class and the increasing share of the designer wear. The Indian consumers, particularly the urban class are progressively getting conscious of health services and give immense position to body fitness to catch up with their busy lifestyles.

The Indian Lifestyle Market is segmented based on type, gender and region. Based on type, the market is segmented into eating and drinking, sports and fitness, leisure and recreation and others. With boom in the FMCG sector, the eating and drinking segment is undergoing rapid growth in India. The country is witnessing a growing culture of cafes, restaurants and other types of food joints which are hugely popular among young and working-class population. Also, the entry of international fast food chains like Dominos and KFC, is contributing to the growth of the segment in the country. However, the growing awareness towards health and fitness is escalating the growth of sports and fitness industry. With rising number of fitness clubs, gyms and sports complexes, the segment is set to undergo substantial growth in the coming years.

Major players operating in the Indian Lifestyle Market are Amul Industries Private Limited, Pepsico Inc., Zara, Golds Gym Inc, Nike, Britannia, Nestle, Puma, Adidas and Reebok, among others. The market is highly competitive with presence of both international and national players. With favorable government policies and regulations, the companies are increasingly expanding their business with new product launches and opening multiple chains around the country.

Years considered for this report:
  • Historical Years: 2015-2018
  • Base Year: 2019
  • Estimated Year: 2020
  • Forecast Period: 2021–2025
Objective of the Study:
  • To analyze and forecast the market size of the Indian Lifestyle Market.
  • To classify and forecast the Indian Lifestyle Market based on type, gender, company and regional distribution.
  • To identify drivers and challenges for the Indian Lifestyle Market.
  • To examine competitive developments such as expansions, new product launches in the Indian Lifestyle Market.
  • To conduct pricing analysis for the Indian Lifestyle Market.
  • To identify and analyze the profile of leading players operating in the Indian Lifestyle Market.
The author performed both primary as well as exhaustive secondary research for this study. Initially, the author sourced a list of lifestyle companies across the country. Subsequently, researchers conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, the author could include the companies which could not be identified due to the limitations of secondary research. The author analyzed the companies, distribution channels and presence of all major players across India.

The author calculated the market size of the Indian Lifestyle Market by using a bottom-up approach, wherein the data for various end-user segments was recorded and forecast for the future years. Researchers sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and end-users for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied.

Key Target Audience:
  • Lifestyle companies/partners
  • Sales channel/vendors/distribution
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to lifestyles
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as companies, partners, end-users, etc., besides allowing them in strategizing investments and capitalizing on the market opportunities.

Report Scope:
In this report, the Indian Lifestyle Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

India Lifestyle Market, By Type:
  • Eating and Drinking
  • Sports and Fitness
  • Leisure and Recreation
  • Others
India Lifestyle Market, By Gender:
  • Male
  • Female
India Lifestyle Market, By Region:
  • North
  • South
  • East
  • West
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Indian Lifestyle Market.

Available Customizations:
With the given market data, the author offers customizations according to a client’s specific needs.
Note: Product cover images may vary from those shown
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  • Adidas AG
  • Golds Gym Inc
  • Nestle SA
  • Nike, Inc.
  • Pepsico Inc.
  • Puma SE
  • MORE
1. Product Overview

2. Research Methodology

3. Impact of COVID-19 on India Lifestyle Market

4. Executive Summary

5. Voice of Customer

6. India Lifestyle Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Type (Eating and Drinking, Sports and Fitness, Leisure and Recreation, Others)
6.2.2. By Gender (Male VS Female)
6.2.3. By Region
6.2.4. By Company (2019)
6.3. Market Attractiveness Index

7. India Eating and Drinking Lifestyle Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Gender
7.3. Market Attractiveness Index

8. India Sports and Fitness Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Gender
8.3. Market Attractiveness Index

9. India Leisure and Recreation Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Gender
9.3. Market Attractiveness Index

10. Market Dynamics
10.1. Drivers
10.2. Challenges

11. Market Trends & Development

12. Policy & Regulatory Landscape

13. India Economic Profile

14. Competitive Landscape
14.1. Amul Industries Private Limited
14.2. Pepsico Inc.
14.3. Zara SA
14.4. Golds Gym Inc
14.5. Nike Inc
14.6. Britannia Industries Limited
14.7. Nestle SA
14.8. Puma SE
14.9. Adidas AG
14.10. Reebok International Limited

15. Strategic Recommendations

16. About the Author & Disclaimer
Note: Product cover images may vary from those shown
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  • Amul Industries Private Limited
  • Pepsico Inc.
  • Zara SA
  • Golds Gym Inc
  • Nike, Inc.
  • Britannia Industries Limited
  • Nestle SA
  • Puma SE
  • Adidas AG
  • Reebok International Limited
Note: Product cover images may vary from those shown