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Global Customer Data Platform Market by Component (Solution v/s Service), by Deployment Mode (On-Premise v/s Cloud), by Type, by Application (Marketing Data Segmentation, Predictive Analytics, Others), by Vertical, by Company, by Region, Forecast & Opportunities, 2025

  • ID: 5105795
  • Report
  • June 2020
  • Region: Global
  • 111 pages
  • TechSci Research
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The Global Customer Data Platform Market is Driven by the Increasing Need to Enhance Customer Satisfaction, Retention and Engagement for Improving the Overall Customer Experience.

FEATURED COMPANIES

  • ActionIQ Inc
  • Adobe Inc
  • Agilone LLC
  • Ascent360 Inc
  • Blueconic, Inc.
  • Lytics Inc.
  • MORE
The Global Customer Data Platform Market is expected to grow at an impressive rate during the forecast period. The Global Customer Data Platform Market is driven by the increasing need to enhance customer satisfaction, retention and engagement for improving the overall customer experience. Additionally, growing need to determine, understand and track customer behavior is further expected to propel the market growth through 2025. Furthermore, increasing expenditure by the major players operating in the market on the marketing and advertising activities along with launch of new products is expected to create lucrative opportunities for the market growth during the forecast period. However, lack of awareness pertaining to the availability of such platform especially in the emerging countries can hamper the market growth over the next few years. Besides, the dearth of skilled professionals can further restrict the market growth.

The Global Customer Data Platform Market is segmented based on component, deployment mode, type, application, vertical, company and region. Based on deployment mode, the market can be bifurcated into on-premise and cloud. The cloud segment is expected to dominate the market during the forecast period. This can be accredited to the various benefits offered by cloud such as flexibility, scalability, 24/7 availability, reduced operational costs, large data storage space, auto-update feature, among others. Based on type, the market can be categorized into access, engagement and analytics. The analytics segment is expected to dominate the market since it provides the option of automating consumer profiles depending upon customer lifecycle and loyalty towards the brand. Based on application, the market can be fragmented into the marketing data segmentation, predictive analytics, personalized recommendation, customer engagement and retention, security management and others. The personalized recommendation segment is expected to dominate the market owing to the growing need to increase customer retention and engagement.

Regionally, the Global Customer Data Platform Market has been segmented into various regions including Asia-Pacific, North America, South America, Europe, and Middle East & Africa. Among these regions, North America is expected dominate the overall customer data platform market owing to the increasing adoption of big data analytics solutions on account of the growing amount of data across the various end-user industries.

The major players operating in the Global Customer Data Platform Market Oracle Corporation, SAP SE, Nice Systems Inc, Adobe Inc, Tealium Inc, Blueconic, Inc., Ascent360 Inc, Agilone LLC, Lytics Inc., ActionIQ Inc and others. Major companies are developing advanced technologies and launching new services in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new service developments.

Years considered for this report:
  • Historical Years: 2015-2018
  • Base Year: 2019
  • Estimated Year: 2020
  • Forecast Period: 2021–2025
Objective of the Study:
  • To analyze and estimate the market size of the Global Customer Data Platform Market from 2015 to 2018.
  • To estimate and forecast the market size of the Global Customer Data Platform Market from 2019 to 2025 and growth rate until 2025.
  • To classify and forecast the Global Customer Data Platform Market based on component, deployment mode, type, application, vertical, company and regional distribution.
  • To identify dominant region or segment in the Global Customer Data Platform Market.
  • To identify drivers and challenges for the Global Customer Data Platform Market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in the Global Customer Data Platform Market.
  • To identify and analyze the profile of leading players operating in the Global Customer Data Platform Market.
  • To identify key sustainable strategies adopted by market players in the Global Customer Data Platform Market.
The author performed both primary as well as exhaustive secondary research for this study. Initially, the author sourced a list of service providers across the globe. Subsequently, researchers conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, the author could include the service providers which could not be identified due to the limitations of secondary research. The author analyzed the service providers, distribution channels and presence of all major players across the globe.

The author calculated the market size of the Global Customer Data Platform Market by using a bottom-up approach, wherein the data for various end-user segments was recorded and forecast for the future years. Researchers sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied.

Key Target Audience:
  • Customer data platform service provider companies
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to customer data platform
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as service providers, suppliers and partners, end-users, etc., besides allowing them in strategizing investments and capitalizing on the market opportunities.

Report Scope:
In this report, the Global Customer Data Platform Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

Global Customer Data Platform Market, By Component:
  • Solution
  • Service
Global Customer Data Platform Market, By Deployment Mode:
  • On-Premise
  • Cloud
Global Customer Data Platform Market, By Type:
  • Access
  • Engagement
  • Analytics
Global Customer Data Platform Market, By Application:
  • Marketing Data Segmentation
  • Predictive Analytics
  • Personalized Recommendation
  • Customer Engagement and Retention
  • Security Management
  • Others
Global Customer Data Platform Market, By Vertical:
  • BFSI
  • Retail & E-Commerce
  • Travel & Hospitality
  • Automobile
  • Others
Global Customer Data Platform Market, By Region:
  • North America
  • United States
  • Canada
  • Mexico
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Kuwait
  • South America
  • Brazil
  • Argentina
  • Colombia
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Global Customer Data Platform Market.

Available Customizations:
With the given market data, the author offers customizations according to a client’s specific needs.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • ActionIQ Inc
  • Adobe Inc
  • Agilone LLC
  • Ascent360 Inc
  • Blueconic, Inc.
  • Lytics Inc.
  • MORE
1. Product Overview

2. Research Methodology

3. Impact of COVID-19 on Global Customer Data Platform

4. Executive Summary

5. Voice of Customer

6. Global Customer Data Platform Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Component (Solution v/s Service)
6.2.2. By Deployment Mode (On-Premise v/s Cloud)
6.2.3. By Type (Access, Engagement, Analytics)
6.2.4. By Application (Marketing Data Segmentation, Predictive Analytics, Personalized Recommendation, Customer Engagement and Retention, Security Management, Others)
6.2.5. By Vertical (BFSI, Retail & E-Commerce, Travel & Hospitality, Automobile, Others)
6.2.6. By Company (2019)
6.2.7. By Region
6.3. Product Market Map

7. Asia-Pacific Customer Data Platform Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Component
7.2.2. By Deployment Mode
7.2.3. By Type
7.2.4. By Application
7.2.5. By Vertical
7.2.6. By Country
7.3. Asia-Pacific: Country Analysis
7.3.1. China Customer Data Platform Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Component
7.3.1.2.2. By Deployment Mode
7.3.1.2.3. By Type
7.3.1.2.4. By Application
7.3.1.2.5. By Vertical
7.3.2. India Customer Data Platform Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Component
7.3.2.2.2. By Deployment Mode
7.3.2.2.3. By Type
7.3.2.2.4. By Application
7.3.2.2.5. By Vertical
7.3.3. Australia Customer Data Platform Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Component
7.3.3.2.2. By Deployment Mode
7.3.3.2.3. By Type
7.3.3.2.4. By Application
7.3.3.2.5. By Vertical
7.3.4. Japan Customer Data Platform Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Component
7.3.4.2.2. By Deployment Mode
7.3.4.2.3. By Type
7.3.4.2.4. By Application
7.3.4.2.5. By Vertical
7.3.5. South Korea Customer Data Platform Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Component
7.3.5.2.2. By Deployment Mode
7.3.5.2.3. By Type
7.3.5.2.4. By Application
7.3.5.2.5. By Vertical

8. Europe Customer Data Platform Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Component
8.2.2. By Deployment Mode
8.2.3. By Type
8.2.4. By Application
8.2.5. By Vertical
8.2.6. By Country
8.3. Europe: Country Analysis
8.3.1. France Customer Data Platform Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Component
8.3.1.2.2. By Deployment Mode
8.3.1.2.3. By Type
8.3.1.2.4. By Application
8.3.1.2.5. By Vertical
8.3.2. Germany Customer Data Platform Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Component
8.3.2.2.2. By Deployment Mode
8.3.2.2.3. By Type
8.3.2.2.4. By Application
8.3.2.2.5. By Vertical
8.3.3. United Kingdom Customer Data Platform Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Component
8.3.3.2.2. By Deployment Mode
8.3.3.2.3. By Type
8.3.3.2.4. By Application
8.3.3.2.5. By Vertical
8.3.4. Italy Customer Data Platform Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Component
8.3.4.2.2. By Deployment Mode
8.3.4.2.3. By Type
8.3.4.2.4. By Application
8.3.4.2.5. By Vertical
8.3.5. Spain Customer Data Platform Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Component
8.3.5.2.2. By Deployment Mode
8.3.5.2.3. By Type
8.3.5.2.4. By Application
8.3.5.2.5. By Vertical

9. North America Customer Data Platform Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Component
9.2.2. By Deployment Mode
9.2.3. By Type
9.2.4. By Application
9.2.5. By Vertical
9.2.6. By Country
9.3. North America: Country Analysis
9.3.1. United States Customer Data Platform Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Component
9.3.1.2.2. By Deployment Mode
9.3.1.2.3. By Type
9.3.1.2.4. By Application
9.3.1.2.5. By Vertical
9.3.2. Mexico Customer Data Platform Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Component
9.3.2.2.2. By Deployment Mode
9.3.2.2.3. By Type
9.3.2.2.4. By Application
9.3.2.2.5. By Vertical
9.3.3. Canada Customer Data Platform Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Component
9.3.3.2.2. By Deployment Mode
9.3.3.2.3. By Type
9.3.3.2.4. By Application
9.3.3.2.5. By Vertical

10. South America Customer Data Platform Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Component
10.2.2. By Deployment Mode
10.2.3. By Type
10.2.4. By Application
10.2.5. By Vertical
10.2.6. By Country
10.3. South America: Country Analysis
10.3.1. Brazil Customer Data Platform Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Component
10.3.1.2.2. By Deployment Mode
10.3.1.2.3. By Type
10.3.1.2.4. By Application
10.3.1.2.5. By Vertical
10.3.2. Argentina Customer Data Platform Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Component
10.3.2.2.2. By Deployment Mode
10.3.2.2.3. By Type
10.3.2.2.4. By Application
10.3.2.2.5. By Vertical
10.3.3. Colombia Customer Data Platform Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Component
10.3.3.2.2. By Deployment Mode
10.3.3.2.3. By Type
10.3.3.2.4. By Application
10.3.3.2.5. By Vertical

11. Middle East and Africa Customer Data Platform Market Outlook
11.1. Market Size & Forecast
11.1.1. By Value
11.2. Market Share & Forecast
11.2.1. By Component
11.2.2. By Deployment Mode
11.2.3. By Type
11.2.4. By Application
11.2.5. By Vertical
11.2.6. By Country
11.3. MEA: Country Analysis
11.3.1. South Africa Customer Data Platform Market Outlook
11.3.1.1. Market Size & Forecast
11.3.1.1.1. By Value
11.3.1.2. Market Share & Forecast
11.3.1.2.1. By Component
11.3.1.2.2. By Deployment Mode
11.3.1.2.3. By Type
11.3.1.2.4. By Application
11.3.1.2.5. By Vertical
11.3.2. Saudi Arabia Customer Data Platform Market Outlook
11.3.2.1. Market Size & Forecast
11.3.2.1.1. By Value
11.3.2.2. Market Share & Forecast
11.3.2.2.1. By Component
11.3.2.2.2. By Deployment Mode
11.3.2.2.3. By Type
11.3.2.2.4. By Application
11.3.2.2.5. By Vertical
11.3.3. UAE Customer Data Platform Market Outlook
11.3.3.1. Market Size & Forecast
11.3.3.1.1. By Value
11.3.3.2. Market Share & Forecast
11.3.3.2.1. By Component
11.3.3.2.2. By Deployment Mode
11.3.3.2.3. By Type
11.3.3.2.4. By Application
11.3.3.2.5. By Vertical
11.3.4. Kuwait Customer Data Platform Market Outlook
11.3.4.1. Market Size & Forecast
11.3.4.1.1. By Value
11.3.4.2. Market Share & Forecast
11.3.4.2.1. By Component
11.3.4.2.2. By Deployment Mode
11.3.4.2.3. By Type
11.3.4.2.4. By Application
11.3.4.2.5. By Vertical

12. Market Dynamics
12.1. Drivers
12.2. Challenges

13. Market Trends & Developments

14. Competitive Landscape
14.1. Oracle Corporation
14.2. SAP SE
14.3. Nice Systems Inc
14.4. Adobe Inc
14.5. Tealium Inc
14.6. Blueconic, Inc.
14.7. Ascent360 Inc
14.8. Agilone LLC
14.9. Lytics Inc.
14.10. ActionIQ Inc

15. Strategic Recommendations

16. About the Author & Disclaimer
Note: Product cover images may vary from those shown
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  • Oracle Corporation
  • SAP SE
  • Nice Systems Inc
  • Adobe Inc
  • Tealium Inc
  • Blueconic, Inc.
  • Ascent360 Inc
  • Agilone LLC
  • Lytics Inc.
  • ActionIQ Inc
Note: Product cover images may vary from those shown
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